|Wed Oct 10 2012 14:13:52|
eBay's New Two-Click Checkout Really Clicks
By: Julia Wilkinson
eBay announced a new, streamlined "two-click" checkout process today, along with other news about a new Pinterest-like "curated" opening screen.
I had seen the two-click checkout before, so I must have been one of the users they were testing it on. My impression? As Martha Stewart might say, "It's a good thing."
What's not to like about a faster checkout? To be honest, I am one of those impatient buyers...sometimes Amazon would get my business just because of their one-click checkout.
As per eBay's announcement about the "New eBay":
- "Two-click checkout: You’ll soon have the option to link your eBay and PayPal accounts and complete most purchases in as few as two quick clicks. The streamlined checkout option is available to many buyers now and will be offered during checkout to most buyers by the end of this month."
Another thing they announced today is "more selling power in your eBay profile: As a seller, you can now hook into the power of social media right from your eBay profile. Link to your Facebook fan or profile page, and embed YouTube videos. Plus, buyers see a larger profile image and larger images of items you’re selling."
The faster checkout is largely due to the fact that eBay is (finally) allowing people to link their PayPal and eBay accounts so they don't need to in effect leave one system and enter another in order to pay for a purchase. My only quibble is why didn't they do this sooner?
Also, in the streamlined checkout I have experienced, it is indeed faster, but it was not literally "two clicks"; although as they have implied, there may be a real "two-click" version coming. From the "Buy It Now" listing I tested this on, there were actually four clicks: one on the BIN, one for "Commit to Buy," one "Thank you..Please pay for your item now," and one at the (linked) PayPal screen for "Confirm and pay."
Still, it's faster. I've bought a lot of items on eBay (yes, as well as sold!), and this definitely feels faster. This should theoretically encourage both buyers and sellers.
What do you think about the new streamlined checkout? Is it available to you yet? Do you think it's great, or are you skeptical and do you not think it will spur sales? Post a comment here!