|Tue Oct 2 2012 10:00:25|
Loyalty Programs: Would eBay UK's Nectar Tempt You?
By: Julia Wilkinson
eBay UK shoppers who are a member of the popular loyalty program Nectar will be able to earn points by linking their eBay account with their Nectar card. Shoppers could previously earn points via an affiliate relationship between the two companies, but they had to click through to eBay from the Nectar site first.
Nectar is apparently widely used in the UK, with one report saying it's managed to get its plastic into half of the UK households' wallets. Nectar in the UK is teamed up with major brands such as British grocery chain Sainsbury's, British Gas, Hertz, and Amazon UK. For example, shoppers can collect 2 points per £1 spent in store at Sainsbury's, and 1 point for every bag they reuse in store. 500 points = £2.50 to spend, "unless otherwise stated," according to the Nectar site.
The question in my mind is, do these loyalty programs work very well, and could a similar program work in eBay in the US, bringing more shoppers to the site? It seems every time I turn around I'm faced with a new loyalty program. In a trip to Atlantic City last weekend, we were asked at every turn if we were members of a Total Rewards program...we were not, but were beginning to think we should have been, even though we go there once in a blue moon.
But if points actually add up to receive substantive benefits -- such as, in my case, all the CVS coupons for considerable discounts I get regularly, I think they can work. And the less one has to do or remember to earn points in such programs, the better, in my opinion.
Some loyalty programs, such as one newspaper that I won't name, sound great in theory and send me all kinds of emails, but it seems like once you accrue some thousands of points, you are rewarded with a kingly prize such as a mug with a logo.
Does anyone remember eBay Bucks? Is anyone using it, or saving much with it, and what do you think of it? I had frankly forgotten about it...but when I went to the eBay Bucks main page to see what new offers were there, there were two.. one for trying the Hotels.com app ($1 in Bucks) and one for getting a one month trial in Netflix ($15 in eBay Bucks). I had zero points in my eBay Bucks account, even though I am signed up, but that may just be because it has not been on my radar.
Would a more comprehensive loyalty/rewards program work on the eBay US site? Post a comment here!