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Tue Oct 2 2012 10:00:25

Loyalty Programs: Would eBay UK's Nectar Tempt You?

By: Julia Wilkinson

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eBay UK shoppers who are a member of the popular loyalty program Nectar will be able to earn points by linking their eBay account with their Nectar card. Shoppers could previously earn points via an affiliate relationship between the two companies, but they had to click through to eBay from the Nectar site first.

Nectar is apparently widely used in the UK, with one report saying it's managed to get its plastic into half of the UK households' wallets. Nectar in the UK is teamed up with major brands such as British grocery chain Sainsbury's, British Gas, Hertz, and Amazon UK. For example, shoppers can collect 2 points per £1 spent in store at Sainsbury's, and 1 point for every bag they reuse in store. 500 points = £2.50 to spend, "unless otherwise stated," according to the Nectar site.

The question in my mind is, do these loyalty programs work very well, and could a similar program work in eBay in the US, bringing more shoppers to the site? It seems every time I turn around I'm faced with a new loyalty program. In a trip to Atlantic City last weekend, we were asked at every turn if we were members of a Total Rewards program...we were not, but were beginning to think we should have been, even though we go there once in a blue moon.

But if points actually add up to receive substantive benefits -- such as, in my case, all the CVS coupons for considerable discounts I get regularly, I think they can work. And the less one has to do or remember to earn points in such programs, the better, in my opinion.

Some loyalty programs, such as one newspaper that I won't name, sound great in theory and send me all kinds of emails, but it seems like once you accrue some thousands of points, you are rewarded with a kingly prize such as a mug with a logo.

Does anyone remember eBay Bucks? Is anyone using it, or saving much with it, and what do you think of it? I had frankly forgotten about it...but when I went to the eBay Bucks main page to see what new offers were there, there were two.. one for trying the Hotels.com app ($1 in Bucks) and one for getting a one month trial in Netflix ($15 in eBay Bucks). I had zero points in my eBay Bucks account, even though I am signed up, but that may just be because it has not been on my radar.

Would a more comprehensive loyalty/rewards program work on the eBay US site? Post a comment here!




Comments (10) | Permalink

Readers Comments

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

by: Bloggo This user has validated their user name.

Tue Oct 2 10:37:30 2012

An ebay loyalty plan? Is that the first line of some joke?

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

by: rqtball This user has validated their user name.

Tue Oct 2 12:19:05 2012

ebay bucks could have been a great program to get people to shop on ebay and earn rewards but the rewards are soooo small its not worth the time and effort.

If they gave 5-10 percent back then I am sure more people would use it but 2 percent is really not worth my time and with fees gone up so much and ebay pushing free shipping,

prices on things on ebay have gone up also..

I wont pay more for something on ebay if I can get it somewhere else cheaper.

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

This user has validated their user name. by: Basset

Tue Oct 2 13:22:49 2012

It would have helped in the past, when I bought more stuff on eBay.

Lately my eBay purchases have dwindled. A loyalty program for buying has no point unless we can FIND something to buy or unless there are sales in our eBay stores to give us money to buy stuff with.  

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

This user has validated their user name. by: juliawww
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Tue Oct 2 13:59:38 2012

Does anyone have any eBay Bucks when they go check it in My eBay? Inquiring minds want to know...I must say it's been off my radar screen, but then I could never remember to click through to sites from BigCrumbs, etc..

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

This user has validated their user name. by: Basset

Tue Oct 2 18:03:11 2012

Julia,

Mine is showing as $0 on the left side drop downs, but I do have a small Amount accrued, it is appearing in a window on the right side that says it will be available 10/3.  

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

This user has validated their user name. by: Ric

Tue Oct 2 20:56:39 2012

Keeping in mind that eBay implemented eBay Bucks after a fee increase was imposed, sellers are essentially paying for the program. Despite this, eBay views the eBay Bucks rewards as lost revenue.

eBay Bucks are an OK bonus, but the problem is that eBay keeps watering the program down.

First, eBay eliminated Gold Bullion purchases from the program. This was not surprising when the price of gold was soaring. eBay decided the rewards were taking a too big a chunk of revenue.

More recently, eBay removed the Business & Industrial category from the program as well. That move means eBay sellers who purchase packaging and shipping supplies from eBay sellers no longer received rewards for their purchases.

When eBay removed the Business & Industrial category from the program, we decided to look on the internet for our packing and shipping supplies. We found better pricing from an eBay seller directly from that sellers own web site. If eBay had not removed these purchases from the program, we may never have looked outside of eBay for our supplies.

eBay's decision to cut back the rewards cost them at least $500 in sales so far this year - sales they will never get back as we are now saving by gladly cutting eBay out of the picture.








Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

by: Duke This user has validated their user name.

Wed Oct 3 07:06:31 2012

Actually, based on a survey I received this year from eBay, they are thinking about turning eBay Bucks into a loyalty program that people would have to pay to participate in.  

Julia, yes, I do see my eBay Bucks total displayed at the top of my buying account.  And I do use them.  While I don't make a huge amount, it's nice to get $3-$10 every three months.  But I wouldn't pay to participate in the program.  

Also, when eBay eliminated business categories from the Bucks program, it caused me to start buying directly from those seller's websites since I don't get the Bucks anymore.  

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

by: Duke This user has validated their user name.

Wed Oct 3 07:09:11 2012

Forgot to add - I only receive Bucks for eBay purchases.  I've never signed up for any offers like Netflix to receive them.  Maybe that's why they are displayed my eBay account?  (They show on the top of My eBay page and I just click on them to go to the Bucks page.)  

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

by: RCL This user has validated their user name.

Wed Oct 3 10:05:22 2012

I like eBay bucks. This morning I went in the buy a few things and they picked up the tab up to $110 because the "new bucks" had kicked in. I think buyers like it--why not?

Loyalty Programs: Would eBay UK's Nectar Tempt You?   Loyalty Programs: Would eBay UK's Nectar Tempt You?

by: Theresa This user has validated their user name.

Thu Oct 4 07:25:07 2012

I received $20.89 in ebay backs this quarter.  About a year ago, I bought an extremely expensive trombone for a friend through my account  It cost something like $8000......I received $200 for that purchase so my friend and I used it to buy some football tickets.  An unusual and rare circumstance, but that was a nice bonus!



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