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Tue Jan 17 2012 18:00:09

Could eBay Actually Build Goodwill with New Paid Listings Ads?

By: Julia Wilkinson

Sponsored Link

eBay is testing new ads in the UK, and as with many eBay tests, they tend to start "over there" in Great Britain, and roll downhill to the U.S. soon thereafter. Sure enough, eBay confirmed today it is now testing ads in the U.S.

New places eBayers will be seeing ads include directly on a seller's paid listing page; in one case, just below the "Seller information" box, and also on the Search Results page. (Look for more information about these confirmed tests in tomorrow's EcommerceBytes Newsflash article.)

Some sellers may bristle at having some of their precious "above-the-fold" screen real estate usurped by a new ad which could prove a distraction to the item they are trying to sell. But others may see it as a positive, in the sense that it's a new revenue opportunity for eBay, allowing the company to move toward more of a Google Pay-Per-Click ad model. (This model certainly has been successful enough for Google!). If they happen to own eBay stock, this may make them even happier.

But would it be too much for sellers to hope that, in the event these ads do bring considerable new revenue to the company, eBay throws sellers a bone and reduces their fees, as a kind of thank-you for giving up some of that precious screen space? After all, ads subsidize network television.

Even a small reduction in fees would build seller goodwill, and eBay could figure it so they still net a decent profit when the new ads are added into the whole revenue mix. Or, maybe even, at a minimum, they don't raise fees by as much the next time, and can point to the money made by these ads as the reason?

This space could even be offered for purchase to the eBay seller him or herself. eBay sellers have long wanted a way to link to their own web sites, blogs, or other venues directly from their eBay listings, but eBay has forbidden it, worried this will cannibalize eBay sales.

But if sellers were paying for the privilege to insert that link, might it make money for both eBay and their sellers? eBay could even restrict the paid ads to certain types of items which sellers can't or don't usually sell on eBay, such as large pieces of furniture, other very heavy items, or digital products such as ebooks.

What do you think? Are the ads a good thing, or what would you dislike about them? Do you think they'd be good, bad, or neither for your sales? Would you want to be able to buy an ad on your own listing for an off-eBay web site or other venue?

About the Author:
Julia Wilkinson is the author of "The eBay Price Guide" (No Starch Press, 2006) and "eBay Top 100 Simplified Tips & Tricks" (Wiley, 2004-6). Her free "Yard Salers" newsletter is at available at YardSalers.net where you will also find her latest ebook, Flip It Again.




Comments (35) | Permalink

Readers Comments

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: OhForPetesSake

Tue Jan 17 19:16:37 2012

If Fleecebay and its evil twin Pigpay were the only ones in the room they still couldn't build any good will.

Good Will to Fleecebay = adding to the bottom line.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

This user has validated their user name. by: Philip Cohen

Tue Jan 17 19:19:13 2012

Dream on, girl; eBay will never give anything back, never has, never will—every penny counts when you are desperate.

A graduate of the Bain School of Business Demolition is in control of eBay (and possibly soon the whole US).

Romney/Donahoe 2012 … even better still, Hannity/O’Reilly 2012 …

Prediction: Romney wins GOP nomination; Obama trounces Romney in real time; Romney takes over eBay; throws Donahoe overboard; sells off all the bits and pieces that the Ho has been accumulating (at a book loss); sells the remaining shell to a certain Chinese man ...

eBay / PayPal / Donahoe: Dead Men Walking

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: pace306

Tue Jan 17 20:29:02 2012

Goodwill is a thrift store, not an eBay attribute.

Try THIS on for size!

Wanna know what the private JD speach at CES was all about? Well TWICE did us all a favor and printed an article on it.

Its called SCREW THE SMALL AND MEDIUM SELLERS!

JD has finally gotten tired of us and our complaining. This is one of the ''final nails in the coffin'' of small to medium sellers. Fake VERO infractions didnt chase us away, neither did magic revengeful DSRs, nor the mafiaesque VIG on shipping ... but here's how he WILL do it!

By making your listing irrelevant!

You take great pics? Have great prices? Have hard to find items? It wont matter if no one ever sees your listings!

How will that be accomplished? Simple - by increasing the new Store format - on the front page and on the top of all listing pages - with hand picked dealers.

Who are the magic dealers? Those in the PRO Merchant Group!

''PRO Partners With eBay On Web Sales''

LAS VEGAS — The Progressive Retailers Organization (PRO Group) is partnering with eBay to further its members’ e-commerce strategies.

The alliance will lead to a storefront presence on eBay that will provide greater traffic for the buying group’s specialty A/V dealers and improved visibility for their value-added services, said Dave Workman, PRO Group’s executive director/COO.

Conversely, the partnership will “enhance eBay’s consumer electronics shopping experience through the selection, knowledge and service provided by the PRO Group’s world-class retailers,” said Noah Herschman, eBay’s senior director/chief electronics merchant.

The new pact is part of a larger initiative by eBay Electronics to build relationships with independent dealers and their vendors (see story). Herschman said his company can help support the independent channel by sharing its 11 million CE enthusiast shoppers and providing e-tail services including store design, payment options, inventory management and even mobile shopping apps.

Two PRO Group members, Huppin’s/OneCall and J&R Music & Computer World, already maintain eBay stores.

----> Getting in on the ground floor of the initiative will help give PRO’s “bricks-and-clicks” dealers higher priority on product searches <-----, while helping eBay develop the CE category and change its image as strictly an auction site, Workman told TWICE. The e-commerce platform, which is the second most heavily trafficked in the U.S., also provides an alternative to the third-party marketplace on Amazon.com, where dealers have a smaller profile and remain in competition with the e-tailer.

“It’s an incredible opportunity and will be an important part of our e-commerce strategy,” Workman said.

Both partners said they plan to build on the relationship and develop specific initiatives early this year.

higher priority on product searches!!!!!!  what about the rest of us?!!!

Can we get a comment from Sleazbay PLEASE?

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

This user has validated their user name. by: Ric

Tue Jan 17 21:57:06 2012

" But would it be too much for sellers to hope that, in the event these ads do bring considerable new revenue to the company, eBay throws sellers a bone and reduces their fees, as a kind of thank-you for giving up some of that  precious screen space? "

eBay will never, ever, throw small sellers a bone and reduce fees, just as they have never paid a dividend to their investors.

eBay has Diamond Seller listings which must be subsidized.

eBay has to gift shares to their C level executives.

eBay has companies to acquire in order that those acquired businesses can deflect from the fact that eBay's marketplace business is crumbling.

eBay has Wall Street masters which must be appeased by seeing revenue growth even though that growth is not generated by completed sales.

eBay will insert these ads, keep the revenue and continue to increase seller fees.

At the same time, small sellers will see fewer and fewer listings convert into sales due to buyer resentment over being forced to view unwanted advertising eBay chooses to insert into seller listings.

The downward spiral at eBay will pick up speed and eBay will shed market share at an accelerated rate - hastening the demise of the eBay marketplace.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: buck efay

Tue Jan 17 22:13:12 2012

Pro group sellers? CES? I bet it's because Ebay's biggest selling items are the millions of porn listings that are hidden in adult categories. That's an SNAD can of worms I don't want to deal with:)

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: buck efay

Tue Jan 17 22:14:12 2012

Come to think of it, we could probably HURT ebay if we publicized that they are the largest porn sellers in the world.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: Recycle

Tue Jan 17 23:38:23 2012

@buck
So that is what eBay was referring to in their ad "Come to think of it ..eBay" LOL

Ebay can save money and just recycle their old slogan.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: Rich

Tue Jan 17 23:53:17 2012

There is no good will when you raise seller fees 6 straight years.  And there certainly is no good will when you put ads on sellers bid pages that might distract buyers or lead to leave your page before bidding.  Is this article for real or supposed to be a joke?

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: comet This user has validated their user name.

Wed Jan 18 01:04:40 2012

Um---Is it April already?  Did I MISS something???

First off---for MONTHS there have been ADS directly OVER the products sellers are trying to SELL.  These have been rather deliberatly placed to OBSCURE the item that is actually being sold by the listing seller---ya know,  the one who will pay the FVF if and when the item actually SELLS?  

And there has been something placed alongside these weird ads asking US to tell EBAY IF THESE ARE HELPFUL

OF course NO ONE has ever heard back from ebay on the topic of whether or not their rating of these ads is helpful or NOT.

I have to wonder tho---how many SNAD claims have been filed because a buyer simply CAN'T SEE the item they think they are looking at because they are trying to peer THRU another items pic?

And who picks WHICH items get to be in that spot?  

And WHY?????????

So---I HATE the idea of ebay using space I PAID FOR to advert whatever crap they decide is "worthy" of MY page.  I will of course have NO control over what is placed there---and it COULD in theory be the SAME product I am selling---at a cheaper price or less shipping etc.  Will there be an "Opt Out" selection????

And the thought that FleeceBay would EVER toss us a bone of lower fees---WHAT was the author SMOKING when they wrote this---Have they MET ebay??????

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

This user has validated their user name. by: Philip Cohen

Wed Jan 18 01:31:24 2012

eBay and Amazon Spar again Over Online Sales Taxes
http://www.auctionbytes.com/cab/abn/y12/m01/i18/s02

“We are here to protect small businesses. We need to see all of them grow, all of them thrive,” [Becky Relic, head of North American government relations for all of eBay’s properties, including PayPal] said, arguing that the tax collection requirement would disproportionately hurt the small sellers with shops on its marketplace.

Do these disingenuous cretins make these statements under oath or are they permitted to use these occassions to simply spin the case that best suits them? And, eBay is not interested in “the small sellers with shops on its marketplace”, it has only ever been interested in itself.

eBay / PayPal / Donahoe: Dead Men Walking

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: blaumann This user has validated their user name.

Wed Jan 18 01:35:58 2012

This is yet another ebay move that will drive away small sellers. Any increase in ebay revenues will never benefit sellers, never lower fees, never stave off raises in fees. Another ebay abuse of the people that make the site a success.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: TheUglySweaterShop.com
Web Site

Wed Jan 18 01:56:21 2012

Will sellers be able to filter out competing sites by domain name, like Adsense allows?

Or if I were to list an ugly Christmas Sweater on eBay (which I do not, because page views on my site for the same item are 340,000% higher than when I list it on eBay, but let's just pretend I'd want to because eBay was offering free listing and I didn't care that the "buyer" wouldn't actually pay but instead just tie up my seasonal merch in limbo for weeks right befor Christmas), would I just be driving traffic to some fly-by-night website who does not care about quality products or customer service?

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

This user has validated their user name. by: Marie

Wed Jan 18 03:04:58 2012

Personally I don't think Ebay has the right to insert anything into the ad space we pay for without our express acceptance / approval of it.  And if as a seller I accept it, then Ebay should give me a kick back on some of the money I make for them as a result of allowing them to use MY ad space bought and paid for by ME.

OR similar to other websites [as we know how EBay loves to compare / justify themselves to others].  Some websites provide you a space.  They may start advertising in your space. If those advertisements results in a sale, then you get a small kick back.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: TwoCents

Wed Jan 18 03:54:42 2012

Build Goodwill? Heck ebay IS a Goodwill store. High priced junk and people that shop there ashamed to admit it. Oh well, better than a flea market I guess

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: Deltamaster

Wed Jan 18 07:23:25 2012

Mo B&M merchant would tolerate their landlord forcing them to advertise competitor's merchandise in their store so why should eBay think it is appropriate to advertise competitor's merchandise, web sites and auction listings on a member's listing page.

This is just plain ridiculous, counter productive and counter commerce.

eBay is nothing more than an online shopping mall with numerous vendors occupying (and PAYING FOR) space.  eBay needs to remember that and stop trying to overstep that position.

If Mall of America (or any other such location)were to pull some of the stunts that eBay does they would loose all their vendors and close within a year.

Problem is that eBay and Paypal have everyone so convinced that there is no other web site capable of performing the same function that they do that sellers believe there is no other place that sellers can go.  So eBay and Paypal feel that they can do whatever they want without thought and without concern.

Boycotts have failed in the past because too many sellers will not band together and support each other and eBay pulls BS tactics to bust them but it is time that sellers worldwide get together to bust this profit eating gorilla!

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

This user has validated their user name. by: Anonymous Annie

Wed Jan 18 07:30:07 2012

Marie writes: ''Personally I don't think Ebay has the right to insert anything into the ad space we pay for without our express acceptance / approval of it.''

The flaw with that logic is that such a concept is actually FAIR and REASONABLE.

In this case, Marie, I think the TOS and UA is written (or has been re-written) in such a way that unless we cancel our eBay/PP account and unless we stop selling entirely, then we have given ''our express acceptance''.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: frustrated

Wed Jan 18 08:16:51 2012

Totally agree with Marie.

They have ZERO right to use my PAID listing space to advertise someone else's goods.

And if they do, they owe me $$$.

Period.

That would be like someone putting a sign in your yard to adverrtise their business, expecting you NOT to remove it, and then refusing to pay you for the space. (i.e. illegal)

Sellers should call and call and call and call, and blog, and facebook, and demand extra compensation for this illegal use of paid space.

They never have any guilt about asking for more fees. Even on items that are an EXPENSE for us, like shipping.

Now they want us to share our paid space without getting paid??

Uh, no.

Start blogging, write to the AG in your state, call those idiots and tell them there will be a lawsuit.

I don't pay 4 grand a month to advertise Vista Print. (or whomever)

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: anon1

Wed Jan 18 08:51:44 2012

Very important to remember when you go to vote in November:  The eBay model is the one that Romney wants to use for the USofA.   The rich will get richer and the poor will get Zippetydoodah...............just like the small sellers on eBay.

If you are voting republican, this is what you vote for.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: Peter Leeflang/CEO of Leeflang Archives Corp

Wed Jan 18 09:21:44 2012

Goodwill can only be built if we sellers have a CHOICE over such matters as having an external ad on our listings. We don't.

Could eBay Actually Build Goodwill with New Paid Listings Ads?   Could eBay Actually Build Goodwill with New Paid Listings Ads?

by: snickers

Wed Jan 18 10:40:23 2012

anon1
What exactly do the 'poor' have now under this administration?  Oh that's right NO JOBS MORE FOOD STAMPs

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