|Tue Aug 30 2011 21:03:16|
What Online Sellers Can Learn from Apple's Steve Jobs
By: Ina Steiner
Apple co-founder Steve Jobs demonstrated how much you can accomplish when you love what you do, even if it doesn't come easily. If you missed the news, Jobs stepped down as Apple CEO last week possibly due to health issues stemming from a 2004 cancer diagnosis.
Of all the tributes to Jobs that have been written since the announcement, it was Jobs' own words that caught my attention.
Jobs - a college dropout - gave a commencement address at Stanford University in 2005. The man responsible for the iPod, iPhone and iPad, as well as Pixar, and, of course, the Macintosh computer, shared some stories about his life that revealed his biggest setbacks led to his greatest successes.
Jobs said he was lucky - he found what he loved to do early in life, and he co-founded Apple when he was 20. But 10 years later, he got fired from his own company in a very public manner. "What had been the focus of my entire adult life was gone, and it was devastating." As he dealt with this blow, he said something slowly began to dawn on him - "I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over."
And as a result, the world has Pixar, iPods, iPhones and iPads.
EcommerceBytes has profiled sellers who've had setbacks that seemed devastating at the time, but thanks to their commitment to their businesses, actually resulted in a doubling and tripling of their sales.
Ecommerce continues to throw curve balls at online sellers as new models emerge - flash sales, local deals, mobile apps, and social commerce. Things have been particularly turbulent for sellers who got their start on eBay after the company made radical changes in 2008.
Successful sellers have a passion for their business, and this is what sustains them when they get a case of the Sellers Blues or run into what appear to be insurmountable challenges. When they face adversity, they don't give up - they find new ways to do what they love!
Steve Jobs told the college graduates in 2005, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle."