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Tue July 19 2011 22:01:19

How Could Twitter Enable Ecommerce?

By: Ina Steiner

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From micro-blogging site to social networking site - to ecommerce site? Twitter is mulling over how it could make money by making helping companies sell things on its platform, without making buyers visit a new site, according to the New York Times Bits blog.

The blog was covering Twitter CEO Dick Costolo's session at a conference on Tuesday, and quoted the CEO, "There's a commerce opportunity there for us to take advantage of."

Costolo gave an example of organizations that made money selling tickets to events by posting discount codes on Twitter.

With a limit of 140 characters and no shopping cart, how could merchants use Twitter as a platform? Could mobile be a sweet spot? Any ideas?




Comments (8) | Permalink

Readers Comments

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

by: Joe Average

Tue Jul 19 22:41:52 2011

Could mobile be a sweet spot?

Ask the tweens who are mobile. I can wait until I arrive home to shop. How can anyone enjoy life when they are constantly plugged into an electronic device or music?

But, maybe it will work for merchants selling hoodies and such.

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

by: JoyfulA

Wed Jul 20 07:03:13 2011

I see a book authors offering discount codes and free chapters. But I don't see how that financially benefits Twitter.

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

This user has validated their user name. by: Al G

Wed Jul 20 08:19:45 2011

Twitter might enable Ecommerce except that you will be parenthesizing some other form of commerce to use the service. Using Twitter for Ecommerce will not create any new net Ecommerce it will just move it around.

The sellers/merchants will just now have to maintain another platform. Just like Ecommerce VS Brick&Mortar, the economy can only support the purchase of so many widgets, the total effect is a zero sum game.

Just as you can go to Target/WalMart/Macy's etc for your goods you can now shop on Ebay/Amazaon etc for the same goods - but the Merchants who sell the goods will just have another platform to sell on - that's all.

In the end, who benefits? The merchant/seller? The Consumer? The Ecommerce platform? The financial institutions?

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

This user has validated their user name. by: Nan
Web Site

Wed Jul 20 08:55:32 2011

I guess Twitter could incorporate a paid hashtag like #$jewelry for ecommerce sites.  

So people who are looking to sell stuff don't clutter up everyone elses feed with advertisements.
And people who are looking to shop can find a category easily.  

Twitter would have to find a way to disallow the use of #$ for anyone who hasn't paid for it.  

Twitter would pick up money at the advertising point, but wouldn't have to set up a Twitter bank or Twitter wallet. Twallet - heh.  Interesting.

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

This user has validated their user name. by: Ming the Merciless

Wed Jul 20 15:12:17 2011

Greed and gluttony march on!

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

This user has validated their user name. by: Al G

Wed Jul 20 16:55:20 2011

Sorry - the word in my previous post should be PARASITIZING...

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

by: frank

Thu Jul 21 09:32:11 2011

how about pay per tweet!

How Could Twitter Enable Ecommerce?   How Could Twitter Enable Ecommerce?

by: me

Thu Jul 21 10:15:24 2011

Twitter, like every other popular site, is looking sleazy these days. It seems to  be enabling lots of spam and scams. eg; go search paypal or #paypal. Most of the tweets are about how to get rich quick with paypal. (sure, we believe that)

About half the links on twitter are going to take you someplace you'd rather not go , IF you could see where the links actually point to.

@ming, you may like this. Search twitter for #OCCUPYWALLSTREET



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