|Sun May 29 2011 07:16:52|
eBay DSRs Not Entirely Anonymous Thanks to Google
By: Ina Steiner
There's nothing more frustrating for eBay sellers than learning that a buyer has left them positive feedback but less than perfect DSRs (Detailed Seller Ratings). And because buyers leave DSRs anonymously, sellers often don't know which of their customers were less than 100% satisfied.
Some sellers have now figured out that if they do a little homework, they can find which buyers left them perfect 5-star ratings, thanks to Google Product Search.
What are DSRs?
eBay buyers can rate sellers anonymously on various "DSR" criteria, such as shipping costs and speed of delivery, by rating them on a 5-star scale. And while most people might think a 4 out of 5 star rating would be a compliment to the seller, eBay requires sellers to maintain nearly perfect scores or face demotion in search and the loss of discounts on seller fees.
To find 5-Star DSR ratings on Google, do a search on Google Shopping, aka Product Search, for an eBay merchant, and then click on the hyperlink to read the seller reviews. For example, here are the five-star merchant reviews for an eBay seller by the name of mississippi_seller.
On April 23, five buyers left this seller positive feedback ratings, you can see on the seller's eBay feedback profile; and the Google reviews show that each of those five buyers left perfect 5-star reviews for the seller.
As a research tool, this technique is far from perfect. But because eBay sellers are able to see some of their customers who did leave perfect DSR ratings, low-volume sellers may be able to deduce which buyers did NOT leave them perfect ratings. And if they can determine who left them low ratings, sellers may choose to block those buyers from making future purchases from them.
eBay tells buyers, "Because detailed seller ratings are anonymous, sellers can't see which buyer gave them which rating. This means that buyers should feel free to be honest and open about their buying experience so sellers can get a more complete picture of their performance."
eBay shoppers may be the most surprised to discover some of their reviews showing on Google Shopping.