|Thu Mar 3 2011 00:17:49|
eBay Tightens Policy around Duplicate Auction Listings
By: Ina Steiner
Last year, eBay banned sellers from listing duplicate fixed-price listings. Now, according to a seller posting on the eBay discussion boards on Thursday evening, eBay will soon announce a policy that prohibits sellers from posting duplicate auction listings with low sell-through rates:
"Starting March 28th. All your duplicate Auction format listings must have a sell through rate of over 30% in the last 7 days. (See link at end) If your duplicate listings do not have at least a 30% sell through, all your listings without bids will be cancelled."
The seller then links to this page where eBay provides information about the policy. In the FAQ for, "Is this a new policy?" eBay states:
"The Search & Browse Manipulation policy has existed for quite some time to help prevent selling practices that make it harder for buyers to find and buy what they're looking for. These practices are ultimately harmful to the shopping experience on eBay. Establishing a minimum sell-through rate for your auction-style duplicate listings is part of the enforcement of this policy."
When eBay came out with its Duplicate Listings policy barring sellers from posting duplicate fixed-price listings of the same item, it said, "The new Duplicate Fixed Price Listing policy does not apply to Auction-style listings. Note that listings are still subject to the Search & Browse Manipulation policy."
The Search & Browse Manipulation policy now has a section called, "Duplicate auction-style listings" that states in part:
"If you have too many duplicate auction-style listings that don't end in sales, you may be in violation of this policy. If you don't have a strong record in converting these types of duplicate listings into sales, you'll need to remove the listings, and you won't be allowed to list duplicate auction-style listings in the future."
What do you think of duplicate auction-style listings, is this a good move by eBay? And why do you think they chose 30% as a minimum sell-through rate?