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Sat Nov 5 2011 22:02:17

The Pros and Cons of eBay's New Shopping Cart

By: Ina Steiner

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In Sunday's issue of EcommerceBytes Update, Julia Wilkinson takes an in-depth look at eBay's shopping cart. And what better way to put it through its paces than with an online shopping spree!

eBay's new shopping cart is a big deal for several reasons. Unlike a cart from a single retail site, eBay's shopping cart has to combine items from multiple sellers who all have different policies and shipping costs. Unlike marketplaces such as Amazon.com, eBay does not process payments on behalf of all sellers, and listings from sellers who do not accept PayPal cannot be included in the cart (although the majority of listings on eBay are required to accept PayPal).

The cart also displays buyers' auction bidding and purchasing activity - and must track when the buyer is outbid, and, of course, if they are the winning bidder once the auction has ended.

Has eBay figured out how to optimize the shopping cart experience on its site, given these unique challenges?

Julia finds out firsthand how these differences play out for the eBay shopper, and is able to demonstrate the impact on sellers. She illustrates the experience with the use of screenshots that show what the buyer is seeing when placing multiple items in their cart, demonstrating the pros and cons, and identifying opportunities for improvement.

Sellers have many concerns about how the new shopping cart will impact their sales, not the least of which is concern over the timing of the cart's rollout just as holiday shopping is picking up steam.

Read Julia's article about the eBay shopping cart  in EcommerceBytes Update, and if you've tried it out, we'd like to hear what you think of it, positive and negative, and if you see any room for improvement.




Comments (23) | Permalink

Readers Comments

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

This user has validated their user name. by: Philip Cohen
Web Site

Sun Nov 6 00:16:38 2011

Well, as the chance of me again selling anything on eBay is remote, of me buying multiple items on eBay is even more remote and even of buying the odd item on eBay is remote, it does not matter to me whether this cart is functional or not, although I can well imagine that anything that eBay does will not be bug-free. The eBay Marketplace for me is now simply dead in the water.

Enron / eBay / PayPal / Donahoe: Dead Men Walking.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: EM

Sun Nov 6 06:12:15 2011

One thing that I think is critical to the shopping cart and is lacking is a total for each seller and then a subtotal at the bottom. This is especially true for sellers that sell multiple items. When  a buyers purchases 3  of the same items from one seller it shows the full shipping cost for each item even though the seller combines shipping and discounts. So let's say the seller charges $3.25 shipping for the first item and .75 cents for each additional item.  + US$9.75 is prominently  displayed under the item cost and then below and to the and right is You saved US $5.00 on shipping from SELLER and -US 5.00 in green and to the right. Nowhere does it state the TRUE shipping cost of $4.75. eBay please do the math for the buyer and display the shipping cost for each seller.  When there is a bunch of stuff in the cart the buyers can't determine how much shipping they are paying each seller.  I can see buyers not buying because the true shipping is not displayed or dinging the DSRs for high shipping.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: John

Sun Nov 6 06:23:05 2011

As I understand it, and correct me if I am wrong, but  it is probably because eBay charges the seller on shipping for each item.  JMO but the system appears confusing. I can only imagine just how confusing for a buyer who purchases dozens of items from several sellers.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

This user has validated their user name. by: Ina

Sun Nov 6 07:57:30 2011

Here's the page on eBay where they explain the new cart, with FAQs and links to more info:

http://bit.ly/u5TS43

And here's what it says about combined shipping rules:

"Specify combined shipping rules in My eBay and not just in the item description text to make checkout more efficient for buyers. Properly specified combined shipping discounts will be prominently displayed in the eBay Shopping Cart."

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Fed-up This user has validated their user name.

Sun Nov 6 08:09:49 2011



@John,

That is why Ebay is also Losing Buyers. Ebay had made it so hard for the Seller to Sell, we all know that,

Now the buyers are leaving, Ebay is getting to hard for them to use. They change button on them all the time, What use to be there is now moved, or Gone.

I had a Buyer CALL me on my Phone, Asking Where did they Move the ''Ask a Seller a Question'' Button... I could NOT believe it. At the time, I was not sure where it was, It use to be on top, next to the Seller name.
To my surprise, They Moved it to the BOTTOM of the page. Why????

Ebay is going Down Hill FAST, Buyer are now getting Frustrated with Ebay.
And who can blame them,

And now,  Here at the Holiday Season.... They add a Cart, NEW To the Buyers and NEW to the Sellers. This should have been added back in May, June Or July.... Test the waters, NOT EBAY.. They want to make it as hard on the People as they can. When I use to buy on Ebay, I would NEVER bid on Anything, Until I knew what the shipping would cost.

JD, Isn't it time for you to Retire? And bring someone else in, who cares about the People, and Ebay, And Knows how to run a AUCTION Place?

@Em,

Ebay Is NOT going to do the Math for you, They would lose money on there Shipping Fee, And Ebay Needs, that double dip on Shipping,

GREED, GREED, GREED...... That's Ebay!

Go Green, Recycle Congress

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Steve

Sun Nov 6 08:50:25 2011

It doesn't WORK.  I received an email this week from a buyer of 10+ items bought via cart and paid for with paypal right away.
He emailed me to inform me I have a paypal payment for them.   I sell antiques so only have 1 of each item listed.  None of the buy it nows ended. No email  sold notices from ebay and no payment notice from paypal.  

Luckly the buyer noticed the listings did not close so emailed ebay support. Ebay told him to contact me to manually close the auctions.  (Why didn't ebay contact me when they received the email from the Buyer.?)
I Still haven't heard a peep from ebay...

So check your paypal payment received, you could have sold items still listed..
Steve

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: John

Sun Nov 6 09:02:46 2011

JMO....Commenting as a prospective buyer who looked over the link Ina provided. I don't see the benefit afforded the buyer. They must depend on the seller having the proper rules in place in their my eBay page for shipping charges.

Why is it that eBay can calculate the sale totals for up to 45 listings but cannot provide the proper shipping  from those same listings if not set up ahead of time by the seller. It seems to me both prices the item price and shipping price are listed on eBay's page, so I would think it should not be an issue to calculate them both.

I do not see the benefit to either the buyer or seller with this policy.....JMO

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Money

Sun Nov 6 09:24:57 2011

@Steve - That's not necessarily a problem with the new cart, but a couple of ongoing problems.

One problem has been mentioned here before - a buyer does a BIN on ebay, it's recorded at paypal, but is not recorded as a sale at all on ebay.  The good part is that there are no ebay fees assessed, and the buyer cannot leave FB.  The bad is that you have to catch these so the customer gets processed and you ship their item.  I've had 2 of these in 3 months.

The second is the ''quick reversal'' - I just had another one of these 2 days ago (I had one about a month ago too).  They purchase a BIN item, and it's processed at paypal, and then almost immediately (within seconds) it's reversed with no explanation.  This one has also been reported here.  The only email I got was for the paypal payment - there was no additional paypal email telling me about the reversal, and there was no indication at all at ebay that any purchase even occurred.

@Fed-up - the cart has been up for testings (you could opt-in) since at least August.

So far, I've liked the cart.  Had my single biggest ''cart'' order yesterday - 18 items.  
The combined purchase saved me over $5 in paypal fees.  I have no complaints.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Fed-up This user has validated their user name.

Sun Nov 6 10:35:59 2011

@ Money,
August?? LOL ok..
but I don't have to worry about it, I Left Ebay over a Year ago. When I seen it was only getting worst, Not better for the Seller or The buyer.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Paul A

Sun Nov 6 11:38:24 2011

Many buyers at Amazon, or Walmart.com and many other places get free shipping on their orders.  None of those places offer discounts on multiple item purchases, yet they do just fine.  I see no reason to worry about it.  I have been offering ''free'' shipping on many of my items and my number of multiple item purchases is actually higher than before with shipping added.
I think if you don't mention the issue to your customers it won't be a problem.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: JB

Sun Nov 6 13:47:23 2011

Correct we use the Amazon cart with absolutely no problems. However many retailers on Amazon ''charge'' shipping and whether  we combine purchases from one retailer or different retailers the cart works just fine. No glitches, problems, or surprises. eBay's cart appears to be having problems based on this thread and another in the Letters section of EcommerceBytes.

Sorry but a company as big as eBay has no excuse for implementing a cart that does not run flawlessly. Especially since carts have been on websites for ages now. Problems do not create a good buying experience imo especially when there are so many sites to choose from.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Steve K

Sun Nov 6 14:34:20 2011

Thank you Ina & Julia. Very good reading, with time short this weekend. My first thought does not seem to be addressed though? Have I missed it somewhere? If an item is added to a cart, is it still available for sale to another? Or is this item reserved for a time, for this 'potential' buyer? Can I see the writing on the wall here? One of the last three seller items in the cart, and the buyer comes back 4 days later to pay. And the item has been sold out from under them? Would this buyer be happy, even if it's their fault? Or at the other end, would this item not be available to other buyers, who would cart it, and pay right away? Could we have items unavailable for sale, because it's sitting in somebody's cart for months? Please point me to the light. : - )

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Shill

Sun Nov 6 15:24:47 2011

Is this suppose to be a joke?

mcboyce101 the user the purchase was made from sells the same thing as the buyer and all their feedback from different users is the same comments. Look at the ebay feedback and you will see what I mean

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Money

Sun Nov 6 15:51:26 2011

@Steve K -

Until you pay, the items are available for sale.

(Just like every other cart out there, from Amazon to Walmart)

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Steve K.

Sun Nov 6 16:19:34 2011

@ Money, Thank you for that clarification. Though in my mind, when I do shop these other sites, I expect the item to remain in the cart for a few days. But Ebay does offer more one of a kind items. I do see 1 day offers in my Amazon cart come and go. As a Buyer I like that. I also am notified of items running low, or selling out there too. Amazon does also have a 'Wish List' for what I call parking items & ideas, for near future reference.   Which also works nice for making public. I have to wonder, if this is coming next, from Ebay?

   You know how Ebay is, I just needed to be clear. Have a Great week everyone!

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Money

Sun Nov 6 17:37:37 2011

@Steve - I suppose the watch list is kind of like a wishlist - but I wouldn't be surprised to see something like that on ebay.

What often surprises me on Amazon is when the items in my cart change price after a few days.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Et tu, Brute!

Sun Nov 6 21:55:20 2011

Seems of all the venues ebay is THE WORST at roling out the changes at the very last minute before the holidays!

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Ed

Sun Nov 6 22:06:33 2011

Is anyone wondering how may customers order several items from the same seller and then delete everything from the cart because it looks like they will get charged shipping on each item? This failure in programming is surly resulting in some lost sales.

I also had a customer complain that three items were being totaled with 3x the shipping instead of my combined shipping rule as was properly set in all my listings. He had to waste his time to contact me and request a combined invoice.  When I sent the combined invoice, it did calculate right. So from my invoicing side everything calculates right but from the buyer side, orders do not total the correct shipping.

The incentive of combined shipping is to get buyers to order more and save.  If I just raise my price so I can show ''free'' shipping, that works for one item but the higher cost per item diminishes the incentive for multiple sales.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Rich

Mon Nov 7 02:14:36 2011

I think the cart is a bad idea because Ebay has different types of buying with both auction and fixed and also with immediate payment; so this can get confusing for buyers.  And some buyers might not want to pay for everything all at once.  Personally I buy very little because Ebay's store fees are a complete rip off and I don't want Ebay making anymore money off me.

The Pros and Cons of eBay's New Shopping Cart   The Pros and Cons of eBay's New Shopping Cart

by: Tired of eBay's Bullsh*t This user has validated their user name.

Mon Nov 7 13:29:45 2011

Ahhh... So now we know why eBay has been puching Free Shipping...
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...>...
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eBay
is so #*&^$ incompetent that they cannot implement a shopping cart that works properly.

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