|Fri Oct 7 2011 18:02:54|
eBay Rolls Out New Shopping Cart by Early November
By: Ina Steiner
eBay is rolling out a new Shopping Cart that works only with PayPal and said most buyers would be introduced to it by early November. The eBay Shopping Cart works with both Fixed Price and Auction-style items, and buyers can add items from multiple sellers and pay in one checkout.
eBay made changes to the Shopping Cart since it introduced it in March:
"We've combined the eBay Shopping Cart with our powerful Buy It Now button to make the shopping experience the best it can be. Now shoppers can add items to their eBay Shopping Cart, then go back to browse for more. Or, they can hit the familiar Buy It Now button to make an immediate purchase. This new combination allows buyers the convenience of a shopping cart, while still ensuring fast checkout if the buyer is looking for just one item."
Buyers are not committed to fixed-price items until they pay. Fixed Price items that have been added to a buyer's eBay Shopping Cart but not paid for remain available for purchase to other buyers. The buyer who checks out and pays first gets the item.
- Auction-style listings are automatically added to the bidder's eBay Shopping Cart once they place a bid. Buyers can add items from the same or different sellers to their eBay Shopping Cart. They can check out and pay for all the items in their eBay Shopping Cart at once, or check out on selected items and save others for later - for example, an Auction-style listing that is not yet ended.
- Ended Auction-style listings that buyers have lost remain in their eBay Shopping Cart until they remove them. If they were the successful bidder, the item remains in their eBay Shopping Cart until they pay for it. Each type of listing is clearly labeled (outbid, unsuccessful Auction-style listing, etc.) so that they know what action is required.
- While it currently is only compatible with PayPal, eBay's goal is to be able to handle multiple payment options in future.
- Buyers can opt in to the shopping cart, but as a seller, you cannot opt in or out of having your items added to the eBay Shopping Cart.
- Sellers will not be able to tell when a buyer adds one of their items to their Shopping Cart.
- Sellers can no longer opt out of multi-seller checkout.
- Buyers are limited to a maximum of 100 items to their Shopping Cart at a time and can have items from up to 10 different sellers, with a maximum of 40 items from each seller. If a buyer adds too many items to their eBay Shopping Cart, the items will automatically be organized in smaller groups to facilitate checkout. Once the buyer goes to checkout, they will shown a group of items for review, along with messaging letting them know that they have too many items in eBay Shopping Cart to check out at one time. Buyers can also use the "Pay only this seller" button to organize their items into manageable groups.
eBay said merchandising functionality ("the Sales Maximizer") is currently being tested and will be added to the eBay Shopping Cart in 2012. "The new eBay Shopping Cart provides a powerful platform for generating add-on purchases from buyers."
eBay said sellers don't need to do anything or alter their listings. However, eBay recommended they specify Immediate Pay on all Fixed Price listings to avoid unpaid items, and specify combined shipping rules in My eBay (not just in the item description text) to make checkout more efficient for buyers. "Properly specified combined shipping discounts will be prominently displayed in the eBay Shopping Cart."
As we announced this morning, eBay is running a promotion to entice sellers to offer fast shipping during the holidays, and today eBay said it would also give a boost to listings in "Best Match" search results for offering any of the following: an expedited or one-day shipping service, 1-day handling, and a 14-day or longer return policy.