|Wed Oct 5 2011 20:20:54|
Steve Jobs 1955 - 2011
By: Ina Steiner
The world has lost a visionary - Steve Jobs, co-founder of Apple, passed away today.
Jobs had stepped down from his role as CEO at Apple in late August, most likely due to health issues stemming from a 2004 cancer diagnosis.
Yesterday, his replacement Tim Cook introduced the new iPhone 4S. It was the first time such an announcement was made without Jobs, who always managed to wow the crowd of journalists who gathered, hungry to see the latest magic from Apple.
It was almost as if Jobs was waiting to make sure his legacy would continue.
Jobs was passionate about the products he created. Desktop publishing didn't exist in the mainstream until the Apple Macintosh computer.
In 1985 I worked for Leading Edge Computers, a company that made IBM clones. It was a time when IBM still dominated the industry - "no one ever got fired for buying IBM" was the corporate thinking at the time. But Jobs and Steve Wozniak carved out a place for the Mac in the education and publishing fields with their easy-to-use computer that offered creativity unavailable on other computers.
Jobs again changed the world when he introduced the world to the iPod, the precursor to the iPhone and iPad, which, among other things, has changed online shopping.
It wasn't just Jobs' ability to create game-changing products - it was his ability to excite consumers and convey the benefits of the products in simple terms. When Apple introduced the iPod, the tagline was, "1,000 songs in your pocket."
Seth Godin put into words the enormity of Jobs' achievements, writing this evening, "Steve devoted his professional life to giving us (you, me and a billion other people) the most powerful device ever available to an ordinary person."
Steve Jobs told college graduates in a commencement speech in 2005, "Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work."
Steve Jobs did great work.