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Tue Oct 4 2011 23:35:10

Can Segregating Resellers Help Sellers on ArtFire and Etsy?

By: Ina Steiner

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Ask any ArtFire and Etsy seller and they'll tell you one of the top problems they face is competing with resellers, especially those importing cheap, mass-produced goods. This week, ArtFire is launching a new way of dealing with the problem - giving sellers the ability to flag resellers and segregate them into a new Commercial Market section of the site.

The marketplace hopes the new Commercial Market solves one problem, while offering additional advantages at the same time.

ArtFire COO Tony Ford explained the company was currently "spending money to lose revenue" - in other words, it was costing the company resources to identify resellers and then loses their monthly subscription fees.

From the shoppers point of view, segregating commercial products on sites known for handmade goods could help with the user experience. At the same time, keeping commercial listings could drive organic traffic to the site.

Artisans and vintage sellers who wish to keep selling on the traditional site but also place listings on ArtFire's new Commercial Market will have to open a separate store to do so. Sellers pay $9.95/month to sell on ArtFire, and Commercial stores will cost $11.95.

The Commercial Market will roll out this week, and ArtFire is also launching a new faceted search feature next week that lets shoppers filter search results.

Why would ArtFire roll out changes to search in the all-important fourth quarter as sellers gear up for holiday shoppers? Ford said ArtFire stops making major changes to listings, shopping or checkout after October 15.

What if the change to search results in unanticipated problems - could shoppers narrow down results too narrowly - just as holiday shopping starts gearing up?  Ford said if he sees sales declining due to the new search feature, he'll simply roll it back.

You can read more about ArtFire changes in Wednesday's EcommerceBytes Newsflash, and let us know what you think of the changes!




Comments (10) | Permalink

Readers Comments

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

This user has validated their user name. by: Anonymous Annie

Wed Oct 5 00:22:18 2011

At first glance, this appears to be something that will eventually have long term benefits and big payoffs. The move sounds very similar to what eBay sellers have often said should have happened at eBay as well. It appears that Mr. Ford has learned from eBay's mistakes, greed, and shortsightedness. I hope it works well for him. Knowing that he's been watching and learning from Donohoe's mistakes and personal shortcomings (vanity, stubbornness, greed) it's very likely that Mr. Ford will be willing to quickly adjust and adapt and fine-tune this as needed.

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

by: anyone out there

Wed Oct 5 07:26:56 2011

Not everything that ebay sellers want is good for anyone.

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

by: John

Wed Oct 5 10:43:34 2011

In the world of Brick and Mortar:..

Bargin basement stores attract bargain hunters.

Specialty stores attract buyers knowing what they are looking for.

Multiple item stores attract  buyers who want to shop with convenience.

Collectible stores attract the buyer of collectibles.

We have all these type of stores in the world of Brick and Mortar.

They have been around for decades, and all are surviving well.

Sellers are buyers and buyers are sellers. All are consumers....

So to quote a quote that made Sy Syms a multi million....''where and educated consumer is our best customer''


This one should be a ''no brainer''

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

by: summer in the city

Wed Oct 5 12:15:56 2011


Congratulations to Tony and his crew for addressing the reseller problem!

Artfire has a great future!


Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

This user has validated their user name. by: Ric

Wed Oct 5 12:26:49 2011

"Ford said if he sees sales declining due to the new search feature, he'll simply roll it back."

Wait a minute.... A CEO who says if something does not work it will be rolled back???

Breaking a fix that does not work instead of fixing things until they are broken.

This is a unique and refreshing business model that is virtually guaranteed to succeed.

Too bad eBay's over compensated CEO and extensive management team are not intelligent enough to adopt this approach.

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

by: Teri

Wed Oct 5 13:02:17 2011

I have shops on both Etsy and ArtFire. As a consumer, I very much appreciate knowing where and by whom products are made. This could work to provide more "at a glance" type information for buyers and lessen the disappointment of receiving outsourced goods made in factories.

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

by: craftstation This user has validated their user name.

Fri Oct 7 07:08:36 2011

Segregating resellers does not address several of the structural problems at both Etsy and AF that undermine their financial success.  Fees from resellers benefits the sites, not the sellers, handmade and other.  Confuse the shopper, lose more sales.  Refuse for another tough holiday retail season NOT to advertise means that both these sites may be short lived come January 2012.
Both Etsy and AF have their priorities backwards.  When sellers get fed up with doing all their marketing for free with no rewards and disappearing sales, customers get more confused and never return, this particular marketplace model will bite the dust and they'll both deserve it.  Not listening to their sellers has been their most serious & fatal mistake.

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

This user has validated their user name. by: Tula

Fri Oct 7 08:42:02 2011

I've been very impressed with Artfire to date. They actually have dialogues with the sellers and do seem to listen to critiques and suggestions, which is refreshing. The site is also well run and they give the sellers most of the tools they need to manage their sales. Now, if they'd just give us a non-interactive listing upload capability, it would be perfect.

The response I've gotten in the past when asking for this has been that an uploader makes it too easy for resellers to list junk on the site, but now that they've phased out the free accounts and are segregating the resellers, maybe we can finally get an uploader.

For those of us who sell vintage and supplies, especially, this would be a tremendous time-saver. Handmade sellers don't usually have as much volume of merchandise, so this wouldn't be a big deal for them, but for a seller who has a large inventory of, say, beads of all colors and sizes, having to list one at a time is tedious and painful. For myself, it's literally painful, because of arthritic hands that don't take kindly to repetitive cut-paste-click-type.

If they're going to offer commercial accounts, then that's even more arguments in favor of upload capability. Most other venues offer some sort of tool (like TurboLister) or a simple spreadsheet format for upload. It should be an easy feature to implement. I'm keeping my aching fingers crossed, anyway.

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

This user has validated their user name. by: Ina

Fri Oct 7 21:44:54 2011

Official announcement on ArtFire http://bit.ly/qqTuqK

Can Segregating Resellers Help Sellers on ArtFire and Etsy?   Can Segregating Resellers Help Sellers on ArtFire and Etsy?

by: WyldRabbit
Web Site

Sat Nov 5 14:00:23 2011

I just went to see what the price was for starting to sell on artfire. There are no 2 different catagories that I can see, and for all accounts it is 11.95 month. except if you prepay for 12 months. they do ask what type of products you will be selling.. But thats all.



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