|Sat Jan 22 2011 22:19:21|
2,800 Sellers Rate Online Marketplaces in Independent Survey
By: Ina Steiner
The results of the AuctionBytes second annual Sellers Choice Awards are in, and there are plenty of surprises and lots of grist for the discussion mill.
Last year we debuted Sellers Choice to let merchants rate the marketplaces where they sell or have sold. This year, we again invited readers to rate the ecommerce marketplaces, but instead of choosing which venues to include ourselves, we let merchants select the final 16 in a two-month long nomination process. We are publishing the full results in the January 23, 2011 issue of AuctionBytes Update.
Last year, no site ranked higher than an 8.5 on a scale of 1 to 10. This year's first-place marketplace, ArtFire, ranked 8.2 overall. In terms of profitability, the highest score was for Webstore, a free ad-supported marketplace.
You can see how the marketplaces rated this year and last year in the following table.
Respondents' comments were enlightening (what I call, "the good, the bad, and the ugly,") and we published a representative of them in Sunday's newsletter for each marketplace.
AuctionBytes Sellers Choice Ratings
2010-2011 Comparison Chart
Overall Rating 2010
|Overall Rating 2011|
Thanks for taking the survey, and for helping to spread the word to your colleagues (we appreciate all those Tweets and Facebook Likes!). Sellers can benefit by thoughtfully reading all of the ratings and comments to learn what sellers think of these venues, and the marketplaces themselves should take an honest look at their sites and listen to their customers' feedback.
We'll be expanding Sellers Choice to other services, so if you don't subscribe to our free email newsletters, please do so now so you won't miss out on the next voting - plus you'll receive news and information about online selling you can use throughout the year.
Now on to the results! Click here.