|Thu Sept 30 2010 14:51:02|
eBay Expands Tailored Shopping to MP3, GPS, DVDs
By: Ina Steiner
As it announced it would last week, eBay has rolled out its new shopping experience in three subcategories: iPod & MP3 players, GPS devices, and DVDs. The benefit, eBay says, is converting shoppers into buyers:
"For popular products like iPod & MP3 Players, Global Positioning Systems (GPS), and DVDs, HD DVDs & Blu-ray - shoppers are more likely to buy if they are presented with key product information right up front, along with assurance they're getting a great deal. This new shopping experience will accelerate the buyer's path from search to purchase."
As of last week, sellers are required to use the eBay catalog when listing in those categories whenever an item matches a product in the catalog.
eBay's announcement about the new shopping experience was sandwiched in with news of eBay's new duplicate listing policy and other policy changes along with news of Lorrie Norrington's resignation from eBay, so sellers may not have had time to preview the new Product Page design.
One significant change to the Product Page is the redesigned buy-box, which eBay calls Value box. eBay redesigned the Value box for Product Pages in these three categories - it now includes a Buy It Now box - this makes winning the Value box even more critical for sellers. Even if you click on the "See All Listings" link on Product pages, the Value box remains at the top of product listings.
Old Value Box - link to book Product Page
New Value Box - link to DVD Product Page
More information about the new tailored shopping experience and which categories are next is found in today's AuctionBytes Newsflash article. Let us know what you think!