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Thu Sept 30 2010 14:51:02

eBay Expands Tailored Shopping to MP3, GPS, DVDs

By: Ina Steiner

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As it announced it would last week, eBay has rolled out its new shopping experience in three subcategories: iPod & MP3 players, GPS devices, and DVDs. The benefit, eBay says, is converting shoppers into buyers:

"For popular products like iPod & MP3 Players, Global Positioning Systems (GPS), and DVDs, HD DVDs & Blu-ray - shoppers are more likely to buy if they are presented with key product information right up front, along with assurance they're getting a great deal. This new shopping experience will accelerate the buyer's path from search to purchase."

As of last week, sellers are required to use the eBay catalog when listing in those categories whenever an item matches a product in the catalog.



eBay's announcement about the new shopping experience was sandwiched in with news of eBay's new duplicate listing policy and other policy changes along with news of Lorrie Norrington's resignation from eBay, so sellers may not have had time to preview the new Product Page design.

One significant change to the Product Page is the redesigned buy-box, which eBay calls Value box. eBay redesigned the Value box for Product Pages in these three categories - it now includes a Buy It Now box - this makes winning the Value box even more critical for sellers. Even if you click on the "See All Listings" link on Product pages, the Value box remains at the top of product listings.

Old Value Box - link to book Product Page

New Value Box - link to DVD Product Page

More information about the new tailored shopping experience and which categories are next is found in today's AuctionBytes Newsflash article. Let us know what you think!




Comments (24) | Permalink

Readers Comments

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

This user has validated their user name. by: Nan
Web Site

Thu Sep 30 14:59:16 2010

Another leap forward in the neverending quest to look like Amazon.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Ming Fan

Thu Sep 30 16:47:16 2010

Why doesnt eBay start a separate Amazon-clone site instead of continuing to damage a once flurishing auction site?            

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: mindelec This user has validated their user name.

Thu Sep 30 17:17:33 2010

how exactly does one get in the "value box" it certainly isn't price because in your example there is a cheaper new copy ($4.74 with shipping) listed below in the new items.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: old timer

Thu Sep 30 17:45:50 2010

Here's my primary question: When eBay finally succeeds in looking like an Amazon clone, just what reason would sellers have to list on eBay rather than going with Amazon? It can't be for the growth in visitors on the site. I'm fairly convinced that Amazon has been kicking eBay's butt in that regard for a while.

I'm not certain of the financial comparisons between the two anymore, but I sure as heck know who I trust more for being treated fairly. Yes, I understand that Amazon is not without its problems from a seller's perspective, but I believe that eBay still tops the "most hated" on quite a few sellers' list. My cynicism says not to trust either of the big gorillas, but my experience sure tells me that eBay has created far more stress for me and wasted much more of my time with the constant improvements -- oops, I mean disruptive innovations.

It will be interesting.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

This user has validated their user name. by: Nan
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Thu Sep 30 19:51:02 2010

@ old timer
>>> When eBay finally succeeds in looking like an Amazon clone, just what reason would sellers have to list on eBay rather than going with Amazon?

No reason that I can see. I did try the new 'eBay listing experience' today. I wanted to compare it to the Amazon simple one-item-at-a-time module.

It started out the same:
1) search for your item
2) hit the 'sell one like this' button
3) confirm that the correct item is displayed.

And that is where the similarity ended. Whereas Azon has a simple, one page: condition - short descript. - price - shipping - submit choices, eBay takes you to the old long SellYourItem form just like before, where you have to scroll down three pages to answer 12 questions then load another page where they try and upsell you. So I guess they only finished it halfway before they released it. Big surprise. Not.

So, no, I can see no reason for me to bring my media items over to eBay.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Ron

Thu Sep 30 20:38:44 2010

Ina,

I don't know if it's me, but this just looks really complicated to me.  I can't imagine a buyer being able to make a decision.  In the DVD example that you linked to, Acceptable is more expensive than Very Good under "more Options".  And why is that one seller featured?  BTW, I don't know why any seller would sell something for $1.00 - it doesn't seem to be worth the hassle.  I don't know, the whole thing seems really strange to me.

Give me back the old straight forward eBay before Donahoe and gang decided that they knew something about merchandising or what people really want.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Digby
Web Site

Thu Sep 30 22:31:09 2010

Ebay have so much money in the bank.
Why don't they buy their own stock and stop letting people list.
It would be much easier for them and us.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: kw

Thu Sep 30 23:37:36 2010

LOL ... It became too stressful for me to sell on ebay so I moved on.  Now it seems too difficult to buy on ebay.  Oh well, I've already moved on.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: JayAndMarie

Fri Oct 1 00:28:35 2010

I really don't know eBay's thinking on this.  Over in DVDs where I sell they seem intent on limiting sellers to DVDs that exist in EBay's Catalog Database by UPC number.

I checked out Amazon.  They carry 440,000 DVDs in their database compared to only 160,000 in Ebay's database. I have hundreds of DVDs to sell each week that do not exist in eBay's database.  Further, we all know that Amazon's landing pages are better laid out and much more informative.   If eBay is going to have a smaller selection, why bother shopping there?  

EBay referred to this as an 'experiment' in my category: I'm getting a little tired of experiments.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: justsayin'

Fri Oct 1 01:31:08 2010

Looks like eBay is stealing ideas from wigix.com

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: NullApps This user has validated their user name.
Web Site

Fri Oct 1 02:12:32 2010

That is interesting that the cheapest listing isn't in the value box.  The cheapest ''New'' TRS listing has better feedback, sales, and even best match ranking.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Ebay No More This user has validated their user name.

Fri Oct 1 09:31:27 2010

I need a new IPOD but the last place I will ever purchase one would be on Ebay. Amazon yes, directly from Apple sure but from an Ebay seller? Not a chance. The mess of the Ebay search system is a big factor. Every electronics seller thinks they need to list an IPOD listing hourly 24/7 which means you need hip waders to navigate through the maze of identical listings. The trust factor remains the biggest drawback. Knockoffs, refurbished sold as new, and plain out and out fraud are still reasons not to purchase electronics on Ebay.

Ebay can shuffle the deck chairs on the Titanic all the want but I'll be buying my new IPOD from Amazon or Apple.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Uh Oh

Fri Oct 1 09:59:10 2010

Wow - as soon as the offer Amazon Prime, I may actually start buying this way! ;)

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Al Ford

Fri Oct 1 10:08:46 2010

"I really don't know eBay's thinking on this.  Over in DVDs where I sell they seem intent on limiting sellers to DVDs that exist in EBay's Catalog Database by UPC number.

I checked out Amazon.  They carry 440,000 DVDs in their database compared to only 160,000 in Ebay's database. I have hundreds of DVDs to sell each week that do not exist in eBay's database.  Further, we all know that Amazon's landing pages are better laid out and much more informative.   If eBay is going to have a smaller selection, why bother shopping there?  

EBay referred to this as an 'experiment' in my category: I'm getting a little tired of experiments."

Then why not sell on Amazon?

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: buck efay

Fri Oct 1 11:47:03 2010

Ebay's haphazard pages are a failure & not logically organized. But I guess why show your customer the BEST VALUE first(which is the BEST MATCH in this case)when you have to massage your doggy diamonds & pets over the real fee payers? On AMZN, best price gets you best placement. My media sales there are at a higher price then Ebay & problem free transcations 99.9% of the time. I gave Ebay the gate after an item that struggled to reach $30 there sold in under an hour at AMZN for $71. Not that they are perfect, the take is more, and the shipping is an insult, you will never get proper reimbursement. But at least I'm moving goods there & at Bonanza & Ecrater, which Ebay is no longer capable of doing for me. 9% STR on my last 100 items as a TRS with free shipping tells me ebay is thru. I sold 17% the month before as a mere A.S.S. with shipping charges.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: TBoy

Fri Oct 1 12:26:09 2010

Well if you ask me, both Amazon & E-Bay are horrible places to sell. This drive to the lowest price on Amazon has been brutal. My competitors are LOSING on every sale just to be the lowest. Now the same thing will be happening on E-Bay.

At least a few major differences I can see between the two. 1) On Amazon you can see at a glance ALL your listings and whether they are the lowest price. 2) On Amazon you eat the sales tax... a substantial amount out here in California where sales tax is 10%. 3) On Amazon shipping prices are set for certain categories.

Good and bad on both sides. Personally I use them both strictly for customer acquisition to my e-commerce site. That's the only reason I'm still there.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Jessy S.

Fri Oct 1 13:50:46 2010

I first encountered this change the other day when posting a review for "Baseball."  All I can say is what a mess for all listings.  Of course the "value seller" will be a diamond powerseller.

All I can say is that the buyer will look at the product page and see what is on top and buy one.

And Ina's example isn't the best deal by far.  It is "The Perfect Storm" offered by Close-out Video for $6.27 plus free shipping.  Now who in the world would want to pay $6.27 for a old film starring George Clooney who is as smug as they come.

Now I'll bet that eBay is betting that buyers don't click on the see all listings tab because they would find a better value if they do so.  In this case, one could have bidded on a auction for the DVD in question for less than five dollars including first class shipping.  There are plenty of $1, 99 cent, and one cent listings available for this movie.  And a lot of the shipping prices beat Wal-Mart because this DVD would be in their $5 bargain bin.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Klown

Fri Oct 1 13:53:13 2010

Sure, with 10,472,192 GPS devices to choose from, standardized listings will surely help the buying process...

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

by: Runcorn

Fri Oct 1 17:58:36 2010

Lorrie Norrington, the president of eBay Marketplaces resigning, John Donahoe dumping all his shares, stupid ''modifications'' occurring every other day, free listing fees to keep the numbers ''up'' and shareholders quiet... I sense the fall of an empire and the chickens without heads are in charge of keeping up the fort.

eBay Expands Tailored Shopping to MP3, GPS, DVDs   eBay Expands Tailored Shopping to MP3, GPS, DVDs

This user has validated their user name. by: Basset

Fri Oct 1 19:37:18 2010

Anyone noticed if eBay's customer Service phone # has quit working? Mine no longer works AND there are some mentions of this on the 'net. I tried to get customer service from the "help" desk and you have to enter the "magic words" apparently to get help. Unfortunalely I did not know them. It TELLS you can can contact them by phone - only I believe you are supposed to GUESS the number!!! The online stuff, just sends you in a circle - as usual.

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