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Tue Sept 21 2010 14:31:27

eBay Changes Duplicate-Listing Policy

By: Ina Steiner

Sponsored Link

eBay announced a new policy change, straying from their promise to give sellers 60-days notice. Here's the announcement from Dinesh from the eBay Announcement Board:

Update: eBay made three announcements chock-full of news. See the bottom of this post for an update.

Starting October 26:

    * A new Duplicate Listing policy will be enforced to prevent search results from being dominated by multiple duplicate listings of the same item from the same seller.

    * The item offered in a seller's Fixed Price listing must be significantly different in buyer benefit and value from items offered in their other Fixed Price listings. In short, sellers may have one Fixed Price listing per identical item. Multiples of an item must be sold in a single multi-quantity Fixed Price listing.

    * Starting October 26, eBay will automatically end duplicate Fixed Price listings, keep the best performer, and credit Insertion Fees and listing upgrade fees for the ended listings. Sellers who continue to create duplicate listings for identical items may be subject to a range of additional actions including listing cancellation, loss of fees, limits on account privileges, loss of seller status, and account suspension.

    * You may want to take action now to cancel your duplicates and add the quantity to your best performer before October 26 to ensure continuous selling.  To help you quickly and easily identify your duplicate listings, a duplicate listing look-up tool will be available in the next couple of weeks. Be sure to check back for an announcement. Here's where you'll find a link to the tool when it's available.

    * Newly listed Fixed Price listings will no longer receive an upfront allotment of impressions in Best Match search results. The clear advantage for all sellers will be to list quantities of the same item in one low-cost, multi-quantity Fixed Price listing.

    * For sellers with more than one user ID, the one-listing rule per seller applies across all selling accounts - i.e., the seller can have one listing per item, not one listing per user ID.

    * The new policy does not apply to Auction-style listings.

Here's a link to more information, and eBay subsequently posted another post....

Update: eBay made three announcements chock-full of news. Here's what sellers may find most interesting:

1) Beginning October 26, a new Duplicate Listing policy will be enforced to prevent search results from being dominated by multiple duplicate listings of the same item from the same seller. (see above)

2) Beginning in November, eBay will automatically give sellers 5 stars for Shipping Time DSRs when you: specify 1-day handling time, upload tracking information by the end of the next business day after the buyer’s payment clears, and we know  your package arrived within 4 business days from when the buyer pays (or arrived by your estimated delivery if that was earlier).

3) eBay will also give sellers 5 stars for free shipping for items that qualify (this had already been previously announced).

4) Beginning in late October, sellers will have easy access to a streamlined reporting hub to share with eBay their full experience with a buyer. "Though it won’t be public or visible to buyers, the information you provide will be used by eBay to help identify and take action against these buyers and sellers. They may be suspended or placed on restriction and their feedback and Buyer Protection cases removed from your account. Starting in November, you’ll also see on your Seller Dashboard the number of times negative Feedback, low DSRs, and Buyer Protection cases were removed from your account due to seller reporting and eBay’s detection methods."

5) Buyers prevented from opening cases too soon: "Additional checks will be in place to ensure a reasonable window of time for delivery before a buyer can open an eBay Buyer Protection case for an item not received or item not as described. When you upload tracking information and delivery is confirmed, buyers will not be able to open a case for item not received.

6) Some cases removed from your performance record: When a buyer opens a case, it’s important to reach out to resolve the issue promptly. Any escalated case found in your favor will not count toward your seller performance requirements. For Item Not Received (INR) cases, your seller performance requirements will be protected if you upload tracking information to eBay before a case is filed, ideally within 24 hours of the buyer making payment.

7) It's completely free to list in a few new categories (n iPod & MP3 players, Global Positioning Systems (GPS), and DVDs, HD DVDs & Blu-ray), but sellers must use catalog to list items in those categories.

See the eBay Announcement Board for the fulltext of all three posts, and let us know what you think!




Comments (74) | Permalink

Readers Comments

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Long Gone.

Tue Sep 21 14:34:34 2010

Why should this surprise anyone? If eBay's lips are moving, they're lying.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Jonathan

Tue Sep 21 15:09:34 2010

They tried this once before, several years ago.  I liked it and our sales went way up.  Of course, they did away with it because they just had to change something as nothing had been changed in a few days.

Shame that my sales now come 85% from Amazon and I have no desire to go back and try and make changes to our Amazon items.  If something sells on Amazon, it is found money, and that does not happen often.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Rick1313

Tue Sep 21 15:09:48 2010

All that talk and then look at the second to last line in the announcement.

Classic eBay double speak.

If I am not mistaken, didn't eBay put a limit on duplicate listings a couple of years ago and then removed it last year.

If I am in error, I imagine someone will correct my memory on the matter.

More can be said, but I'll hold off for now.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Rick

Tue Sep 21 15:13:08 2010

There's some stuff that makes actually makes sense in these announcements. If I upload tracking, and my package arrives within the specified time, I can get automatic 5-star DSR for shipping. Am I in the Bizarro world? eBay is being logical!

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: ZEAK

Tue Sep 21 15:19:49 2010

another change that benefits me and the buyer reporting may be another plus. i have no problem with any of this im sure others will come along and poopoo they usually do

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Okey Dokey

Tue Sep 21 15:28:09 2010

Hey everybody - just in time for the Holidays....another big change.

By the way, what would make this work would be if eBay had color/size/option menus avail in all categories....then this would work.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Rick1313

Tue Sep 21 15:31:32 2010

When I typed up my post above, it was much longer and I decided to just go with a basic post, so Jonathan's posts makes my memory cells still intact (phew!).

Now, upon reflection of what I did post, I can see why this cannot apply to auctions as auctions cannot be a multi-quantity listing.

Still, a seller will not be able to use an actual image of the item in the multi-quantity listing as some items do have visual differences.

I see sellers receive negative feedback because buyer complained item was not the same as the one pictured.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Ed

Tue Sep 21 15:37:41 2010

For sellers of items that fit multiple applications, this policy will kill their sales. eBay says: “The specific products or brands the item is made to fit should be specified in the listing title or description”  This only would work if eBay changed the search to included the listing text.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Lawrence A Dickerson

Tue Sep 21 15:42:07 2010

This is all fine a and dandy;however,just because a seller obtains a tracking number that doesn't mean that they physically had it entered into the system as intended leaving the parcel totally untracked thus undeserving of the automatic 5 star DSR.

When eBay sends a notice to us buyers it normally states they they cannot find that tracking number in the system in a box at the very beginning of the announcement.

Another ill thought out  procedure.Sellers have to physically have the USPS scan each package.It is not an automatic procedure as many must think.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Can't Believe It!

Tue Sep 21 15:43:45 2010

Wow! Sure hope it's the beginning of more of this kind.

Just took way way way too long.

eBay keeping track of complaints against buyers?  Can't wait to see if this one has any real teeth.  

If anybody at eBay reads this, please let us know what it takes to get some of these rip-off artists removed as buyers.  An answer will certainly improve eBay's believability with its real customers (a.k.a. sellers).

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: RicRoe

Tue Sep 21 15:53:41 2010

''To help you quickly and easily identify your duplicate listings, a duplicate listing look-up tool will be available in the next couple of weeks.''

Another example here of how inept management rules the day at eBay.

If they are going to announce the policy and provide a tool, why not make the tool available with the announcement???

By announcing today, and releasing a tool sometime in the ''next couple of weeks'' management reduces the effectiveness of the tool.

If the tool were available with the announcement, I am betting many sellers would start using it immediately and start taking care of business.

By delaying the availability of the tool, many sellers will have likely forgotten about it when the delayed tool release actually takes place in ''a few weeks''.

Leave it to eBay to make an out of cycle change, and make the accompanying tool available on a delayed basis.

Only eBay's inept management would release a change that will impact many sellers then release the tool a few weeks after making the announcement and consider it a job well done.

Incompetence 101 at it's finest.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: RBH
Web Site

Tue Sep 21 16:02:24 2010

@Can't Believe It!

We need sellers to report any problems they have. We’ll then look for patterns of unusual buyer behavior (such as repeated negative feedback, repeated opened cases, high numbers of low DSRs), and take appropriate action, which may include removing feedback, restricting and even blocking accounts. While we have proactive detection of our own, sellers’ reports about the range of their experiences with buyers will help us further identify areas where we may need to take action.

Cheers,
RBH

Richard Brewer-Hay
eBay Inc.
http://ebayinkblog.com

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Ebay No More This user has validated their user name.

Tue Sep 21 17:20:05 2010

This is an improvement but let's hope Ebay takes it one step further. Why not give 5 stars for all sellers who upload tracking within 1 business day and then ship? According to what is posted only USPS Priority mail will make the four business policy. Which means a price increase for items in order to pay for Priority mail. First class cross country will not make 4 business days.

The dedupe policy is long overdue. I won't even surf electronics because of the massive amount of duplicate listings. Other categories like jewelry from Asian sellers also have huge volumes of duplicate listings. Good to see this gone. Now if I could only summon enough energy to go to the Ebay site and search. I have become so disgruntled with Ebay's partnership with major retailers that I don't even show up on the site to surf.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Patricia This user has validated their user name.

Tue Sep 21 17:20:34 2010

MARKETWATCH IS REPORTING LORRIE NORRINGTON IS STEPPING DOWN!!!!

http://www.marketwatch.com/story/ebays-head-of-marketp
lace-unit-steps-down-2010-09-21

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Rick1313

Tue Sep 21 17:24:15 2010

So eBay has officially ''put in writing'' that they are giving preferential treatment to some sellers. And particularly to those who break FTC regulations. My, my! Quite interesting.

5-stars for ''free shipping''? Does eBay,inc. know if the S&H charge was not in the price of the item? If it is, then there was no ''free shipping'' and USA-based seller has just broken FTC regulations.

And why was it not announced sooner? Did some pressing legal issues force eBay to move up the start time, when this was suppose to start in October/November (like everything else in the announcements)?

Sorry eBay, I do not give ''free shipping'' but I also demand 5-stars. I get less than 5-stars, eBay,inc. suffers the consequences of their bad faith policy change.

------------------------------

Automatic 5-stars because seller got lucky that delivering company did scan package as delivered and did not run into any delays.

I like the part as eBay is officially calling it ''seller's estimated delivery time''.

eBay.com is the one who defined the estimated delivery times and then makes it seem like the seller did by putting in the line that seller is responsible for all contents of their listings.

Uh, uh, eBay!

I already sent eBay,inc. a resistered letter at the end of July stating that this is interferring with the transaction process between myself and MY BUYER, not eBay's buyer (afterall, it is they who call themselves ''just a selling venue'').

I also stated that I accept no responsibility for eBay attributing misleading information in my listing, that I cannot edit, and give potential buyers the impression that I placed it there.

To do so will make them liable and eBay will suffer the consequences thereafter.

------------------------------

Item description to be shown to buyers when leaving feedback?

Again, it is eBay's definition, not mine.

In my affected categories (in fact Science Fiction and Horror is NOT listed as an affected sub-cat in COLLECTIBLES, but it is) it reads that NEW is defined as ''unopened and undamaged''.

How can anyone gaurentee an item is undamged if it has not been opened?

The only other option is USED, which is not the case of my inventory items.

Uh, uh, eBay!

That same registered letter included... well, you know.

------------------------------

So the amount will be increasing in my current small claims court case application against eBay,inc. as they insist on putting deliberate misleading statements in my billed listings and fraudulently stating that I did it on my own accord.

And it looks like what I didn't want to do I will have to do.

Put in disclaimers, in those affected listing, that I do not accept responsibity for eBay,inc.'s misleading text entry.

If eBay,inc. is to interfer, well....

Looking more and more like there is a federal case that I will have to open in the near future.

They want to play hard ball. So can I.

Other sellers who have been (or will be) affected should seek their own legal options and let eBay,inc. know of their course of action.

Posting online that you did would be nice too.

We'll see who's is hardest.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: KatyDids Cards

Tue Sep 21 17:26:41 2010

I can see how this is going to be a problem for those of us who sell under Collectibles.

For example, let's say I have several postcards in the same series by the same publisher. There is a huge difference in the actual image, but the series number is the same.

What are the criteria eBay will use to determine if items are different from each other? Will the Item Title be used? Will we be able to distinguish between similar yet different items?

I can see this being a big headache down the road for folks like me.

For example, see this item:

http://cgi.ebay.com/Clapsaddle-IAP-Valentine-2744-Kids-Sn
ow-Postcard-2-/150490090387?pt=LH_DefaultDomain_0&hash=item2309e88b93

And
this:http://cgi.ebay.com/Clapsaddle-IAP-Valentine-2744-Kids-Snow-Postc
ard-/160477789053?pt=LH_DefaultDomain_0&hash=item255d38bb7d

Same
series, almost identical title, very different cards. Will we need to differentiate with the title? Need to know the criteria used by eBay to determine what are the same and what are different, and that's not clear in the announcement.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: Sinc

Tue Sep 21 17:31:06 2010

It all sounds fine and dandy but ebay needs to make up their mind about duplicate listings.

Sort of pathetic that this is changed time and time again. Sellers have told them this time and time again. Over and over.

Wow...are they finally getting it?

Me thinks ebay is scared. Changes coming are way too seller friendly.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: andanotherthing

Tue Sep 21 17:34:01 2010

Time and again eBay does this to us.  I am disabled with mobility problems, I cannot guarantee a one day turn around after payment (just in case) and will never therefore be able to take advantage of their automatic 5 star DSR rating as I can only meet two of the criteria.  I USUALLY post out in one business day or earlier but that is dependent upon someone getting to the Post Office (in the UK) for me.  I cannot specify beforehand that I will post out within 1 day as that is leaving me open to complaints for delays.  Why doesn't eBay ever have a policy that will address problems like mine - I know there are many disabled sellers out there - so come on, let's have a voice.

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

by: gcar

Tue Sep 21 18:00:25 2010

The only way my items shows at same time as BUY's item is with ending time closer. I use multi listing same item spaced with different closing times. This might END me.
Different story is the my FB, DSRs are better than BUY and the still get better exposure than me on same item

eBay Changes Duplicate-Listing Policy   eBay Changes Duplicate-Listing Policy

This user has validated their user name. by: Al G

Tue Sep 21 18:11:00 2010

@KatyDids Cards

I think this is not geared at the collectibles [auction] markets which only accounts for 30% of eBay's activities.

I would think that this applies to the mass market items such as cell phone covers, MP3 players etc.

Besides, you can easily differentiate postcards by their publisher/cancellation/condition.

My guess is that the collectibles market is going to be just fine - except for the crappy imported knock-offs, which IMHO is a good thing.

Peace, love and [Ch]Jerry Garcia - both types.

Al G

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