|Fri Sept 17 2010 12:11:00|
Open Message to Alternative Marketplaces: Are You There?
By: David Steiner
One of the most common emails and comments on our blogs that we receive is "Why don't you focus less on eBay and write more about alternative marketplaces?"
So here it is, kids, because frankly, we're getting tired of answering this question. EBay gets more ink on this site because they understand the power of public relations. EBay is a PR-generating machine. Where many other marketplaces fall flat on their face is in getting their message out to users. They seem to depend on sellers carrying their message around the Internet. Earth to alternative sites: PR is YOUR responsibility. You can't expect your users to do all your work for you.
We realize that smaller companies may not have the budget or infrastructure that more established marketplaces have. That's why we've created areas on the site where these alternative sites can get their messages to online merchants. And they're FREE.
Over 11 years, AuctionBytes has aggregated more traffic, subscribers, content than any other independent ecommerce publisher. By far, folks, no other publication, site or blog comes close. We exceed five million page views monthly. Over half a million unique visitors come to our site per month. We have 40,000+ readers to our newsletters. And we love writing about alternative marketplaces.
If your marketplace of choice doesn't get publicity here, ask them why. We offer a FREE press release service that's picked up by multiple news services and resource charts where sites can submit their listings free; site representatives can participate in our blogs and forums. Did I mention free?
All they have to do is meet a few, minimal requirements (public domain registration, contact page on their site, be in existence for a reasonable amount of time) and they're in! But even though Ina regularly sends out emails to alternative sites to squeeze news out of them, most of the time, all we get back is radio silence. Really? Is your time so tied up that you can't spend 2 hours per week finding something interesting about your site, and writing up a press release about it? There's an audience STARVING for your news!
AuctionBytes has the traffic, the eyeballs, the targeted market to get these alternative sites noticed by sellers, venture capitalists, Wall Street analysts, and decision-makers in this industry. Sellers, if you think your marketplace of choice is not getting equal time in AuctionBytes, I can assure you, we're not the obstacle. Maybe it's time that you kick these marketplaces in the reality basket. Send them a link to this blog post and see if they're serious about being in the game.