|Wed Sept 8 2010 14:29:46|
Google's Big News - Faster Search
By: Ina Steiner
Google launched Instant search at a big media event today. The feature provides updated search results as you type a query into the Google search engine - you don't have to click enter or the search button.
Google Instant is search-before-you-type - it takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions.
Google Instant is not available on Google Shopping (I tried it out here), but imagine this technology applied to shopping results - it could be very compelling, especially on marketplaces.
Google, which serves a billion searches a day, said testing shows Google Instant saves the average searcher two to five seconds per search. Learn more about Google Instant here.
UPDATE: Advertisers are concerned about the effect Google Instant may have on search engine optimization. SEO firm Greenlight says "longtail" (long multi-word keyword variants), which are less expensive than shorter terms, may see a drop in traffic as a result of streaming search because users may now find something to click on before completely typing their originally intended search term. The company gives an example: "scary books suitable for children" - the user may stop typing after "scary book" when they see the real time results. That would mean webmasters could see a drop in traffic and could have ramifications for advertisers as well - good to keep an eye on if you are optimizing your site for Google.