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Fri Sept 3 2010 10:31:41

eBay Favors Brands and Retailers in Search Results

By: Ina Steiner

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The appeal of eBay in its early days was that anyone from stay-at-home parents to mom-and-pop shops could get their items in front of shoppers alongside top retailers and brands. While that's still true, eBay is tipping the playing field in favor of brands yet again as it moves to become a more mainstream shopping destination similar to sites such as Amazon.com.

Beginning in September, when shoppers visit the Clothing Shoes and Accessories category (which now has its own portal called Fashion.eBay.com), they'll see branded inventory highlighted on search results pages. The brand or retailer logo will appear on listings when the item is direct from that brand.

eBay explains, "The hottest brands, direct from the source, bring more buyers. Fashion buyers want popular labels, so we're continuing to bring some of the most recognizable brands and retailers to eBay to offer buyers more great inventory. When buyers think of eBay first for great fashion, it means more traffic for all sellers."

Right now this "brand favoritism" is limited to the Fashion category, but could be expanded to other categories in the future. See details in today's AuctionBytes Newsflash.




Comments (54) | Permalink

Readers Comments

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: buyer

Fri Sep 3 10:48:41 2010

As a buyer I love this!!

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: My Own Website Not Quite Paying My Bills Yet

Fri Sep 3 10:55:53 2010


I'm shocked.....round up the usual suspects.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: MAS

Fri Sep 3 11:03:39 2010

I truly think eBay is giving up on the antique/collector/folks from home scenario that started the whole thing.

What most of us wouldn't give for a "classic" eBay of yesteryear :-(  Sigh

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Quicksilver Messenger This user has validated their user name.

Fri Sep 3 11:07:18 2010

I don't believe many people think fashionista when they think of eBay. Just my two cents, then again Donohoe has proven he knows what he's doing over and over again. It just gets better each and every day. Whoo hoo!

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Ebay Screwed Us Again

Fri Sep 3 11:24:42 2010

Thank you John D and Ebay. Once again you have screwed your small sellers.

As a small retailer I purchase directly from manufacturers wholesale for resell on Ebay. Let me give you an actual example- When Hanes came to Ebay and began to sell their merchandise directly to Ebayers I had two choices- compete with Hanes for the limited number of buyers or quit buying from Hanes wholesale. Since my Ebay revenue I use to support my family Ebay and Hanes just put me, the small retailer out of business. That or find new selling inventory. I contacted Hanes directly through Ebay to protest last week and reminded them that any retail sales they pick up on Ebay will be offset on their wholesale side by Ebay businesses who no longer will be purchasing wholesale for that same inventory. To Hanes CEO I ask you how much sense does this make? In one hand yes you pick up more retail sales but offset by losses on the wholesale side. Pushing to buy ''American'' makes no sense if we are then sold out by the few remaining US manufacturers.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

This user has validated their user name. by: David Steiner

Fri Sep 3 11:28:00 2010

@buyer

Do you love this as a buyer or an eBay employee? I would think that eBay doesn't consider posting comments on our blog as part of your paid responsibilities.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Jim This user has validated their user name.

Fri Sep 3 11:36:52 2010

he he for a buyer it is good, at least short term.  It will provide lower prices at the expense of some or a lot of sellers.

Considering the economic environment, it is prudent for a manufacturer to sell direct at the risk of killing off some wholesale sale.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: J

Fri Sep 3 11:37:12 2010

Thanks David for your honesty and calling out this eBay employee. Shame on you ebay employee!!! Got to love ip address logging! :)

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: J

Fri Sep 3 11:40:58 2010

Legally, "buyer" has no choice to say other than it is his/her personal opinion and blah blah blah, but buyer did post this while on the clock on ebay's machines, server, etc., I am assuming? eBay's propaganda machine rolls on.....

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Lars

Fri Sep 3 11:46:52 2010

Ebay's search is anything but organic. It's paid advertising to the highest degree and anybody that tells you different is benefiting.

At least Google tells you which ads are Sponsored (paid) and the rest are organic.

Pay Up or Shut Up! That should be the new motto.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Patricia This user has validated their user name.

Fri Sep 3 11:47:07 2010

"The hottest brands, direct from the source, bring more buyers."

This is exactly why I hope they fail and fail miserably!  

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Lars

Fri Sep 3 11:50:15 2010

What I don't get is with all the changes to ebay, the negative impact is had on some sellers, the exodus to other platforms and the mom and pop now against the catalog sellers why this has not been picked up by mainstream media or other news outlets.

It's almost as if Ebay is Teflon! How do we change this?

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Patricia This user has validated their user name.

Fri Sep 3 11:50:28 2010

The one good thing about buyer being an ebay employee....they are reading auctionbytes.  I doubt they do that for mere entertainment.  Could the "noise" possibly be bothering JD????  I'm sure we're still a fly in the ointment ;-)

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: LongTimeEbaySeller

Fri Sep 3 13:03:08 2010

I doubt this fashion experiment is going to work for the ''Brand Name'' Retailer. The prices and selection are nothing special to me. The same items are available in Macy's and Outlet Stores/Malls that are everywhere now at LOWER PRICES with no shipping. Often with discount coupons, easy tryon and easy returns. Like my Wife is going to buy a $200+ special dress without trying it on. Maybe some of this stuff is the ''junk'' from last years 70 to 90% off rack that did not sell. Wait and see if these ''major brands'' start getting their stuff returned to the BM retailers they supply. Buy someone something as a Holiday gift and try returning it after 30 or 60 days on Ebay (good luck). See how many ''Brand Name sellers last after January/February with Feedback and DSR rules unless they get special treatment there too. I find it hard to believe a ''good'' brand name company is going to want the hassel.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Ebay No More This user has validated their user name.

Fri Sep 3 13:17:57 2010

@Long Time Ebay Seller. You are correct. The discount buyers shop on different ''private'' shopper sites, plus Overstock, Bluefly, Zappos etc. There are more of these sites than you can ever shop all with the same merchandise. The last Fashion Vault item I bought took almost three weeks to arrive. So obviously the item was  drop-shipped. I could have bought the same item from Overstock and got it in about 4-5 days. Blah! No thanks and buyers will find the same shopping experience as well. Fashion Vault is not anything special and it's done in typical Ebay style- half a$$.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Charli

Fri Sep 3 13:28:21 2010

Of course they do.  The Ebay that loved the little guy is gone. That's why we left.  

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: unaware This user has validated their user name.

Fri Sep 3 13:45:33 2010

As MAS commented above, eBay is distancing themselves more and more away from the ''one of a kind and hard to find'' antiques and collectibles seller. What I don't get is why don't they just create a separate site or ''portal'' for antiques and collectibles with rules and policies that are more specific to the unique qualities that antiques and collectibles require? Why lump all of us together? At the least they would be creating a separate site that they could ''spin off'' or sell if they wanted to at a later date. Is there just not enough return on investment for it?

As a side note, I was talking to someone recently who has created a very successful eBay business starting in 2000... it is his and his wife's full time job and they have six or so full time employees with a leased business building for their operations. This is a guy who until recently was a full blown eBay booster. But he tells me he now does MORE business on his own web site then he does on eBay (something he never thought would happen) AND he has become excited by Bonanzle... he recently went to their first national get together and he truly believes Bonanzle is the heir apparent to the ''old'' eBay. He thinks they are doing things right and really trying to get their act together so that they can grow logically. He wants to be on the ground floor of their growth (as he was with eBay) and hopes to grow his business there. They may not be as big as eBay (a understatement) but he thinks the word is getting out slowly but surely and he sees good things ahead for them. I respect this businessman immensely and if he is excited by Bonanzle then it is something I definitely will be checking out and getting involved with!      

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: nobody

Fri Sep 3 14:06:08 2010

by: David Steiner
       
Fri Sep 3 11:28:00 2010
@buyer

"Do you love this as a buyer or an eBay employee? I would think that eBay doesn't consider posting comments on our blog as part of your paid responsibilities."

omg, lol... way to go, David! lol

@Patricia

I'm thinking it's the deafening silence that is beginning to bother little johnny and he only wishes the noise would come back... lol

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Tainted Love

Fri Sep 3 14:21:34 2010

The word ''eBay'' has a unique connotation all its own, and it will always be that way.

The word ''eBay'' will NEVER be the first word (or website) that pops into someone's head whenever they think of fashion.

Does JohnDon even know where the ''bay'' in ''eBay'' comes from? That's what they call the little booths at flea markets... they're BAYS!

eBay was built on the flea-market and auction concept, and even though JohnDon tries to dress it up with lipstick... its origins and DNA remains the same.

He'd have the same amount of success at transforming the ''Golden Corral'' budget-buffet into L'Espadon at the Paris Ritz.

The name and reputation (good, bad, and indifferent) of the Golden Corral is well known. At this point, it doesn't matter WHAT the Golden Corral serves or how much it WANTS to change... nobody will *ever* think of the Golden Corral as the go-to place for fine French cuisine and exquisite formal dining.

The same holds true for eBay. It is what it is... it's know for what it is (or what it *was*) but it will never be converted into something that it's not.

JohnDon has managed to spoil and TAINT the old meaning of eBay, but he can never redefine it into what he wants it to be.

He's tainted the reputation of eBay Sellers, he's created an atmosphere of distrust and hostility (between ALL parties). eBay doesn't trust Sellers, Sellers don't trust eBay, Buyers don't trust Sellers... so their hyper-defensive posturing leads to fraud and abuse, in turn Sellers are increasingly suspicious of Buyers... even for something as benign as asking a few questions, the Seller feels the need to analyze every Buyer's behavior in search of some sign that he's about to be scammed.

It's a vicious circle that never ends.

There is no way that eBay can pull out of this death spiral. The damage has been done.

Yet, JohnDon keeps trying. With his GWB smirk and arrogance, he continues to plod blindly and naively forward... headed for certain disaster. And in the process, chasing away the core Sellers and core Buyers that might have been able to sustain or resuscitate the eBay whenever it became a terminal patient on life support.

JohnDon is living in a fantasy world. A world of denial. He's been told that eBay has cancer, yet he seeks no treatment. He continues his self-destructive behavior without regard to anyone but himself. It's an ego trip... a ONE WAY trip to disaster.

eBay...
'TAINT what it use to be.
'TAINT ever gonna be the same.
'TAINT gonna be what JohnDon wants to make.
'TAINT gonna compete with Amazon.
'TAINT gonna be where high-end shoppers go.
'TAINT gonna be the go-to site for name brands.

It jus' TAINT! Them's the facts.

eBay Favors Brands and Retailers in Search Results   eBay Favors Brands and Retailers in Search Results

by: Circus Bay

Fri Sep 3 14:52:22 2010

There are very few buyers left, and eBay is directing traffic to the big diamond sellers. Shows you how eBay is becoming an anti-small seller company. eBay will continue to thin out their small sellers, until we have all vanished.

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