|Thu Aug 26 2010 13:04:21|
Selling on Facebook with Help from Some Friends
By: Ina Steiner
Facebook recently launched a Friends Tab on the Facebook Marketplace, the application that allows users to post items for sale (or shop for items from their network of friends). The Friends Tab is designed to make it easier to see what your friends are buying, selling or giving away, according to Oodle, which powers the classifieds marketplace app for Facebook.
You can find the Facebook Marketplace app on the Facebook Apps Directory or go right to Facebook Marketplace.
When checking the new feature, I noticed collectibles, jewelry, clothing and accessories for sale by "friends of friends." Here's a screenshot showing earrings and a Coach purse from friends of Walt Kolenda (AuctionWally), with whom I'm friends with on Facebook.
Clicking on the Marketplace listing for the diamond earrings, I noticed that the seller included a link to a marketplace listing on Highwire (formerly buyitsellit) where shoppers could purchase the item:
"To Purchase Or For More Information Please Visit: (link)"
The seller who had listed the Coach purse included no such link in her listing. Facebook friends would have to click the blue "Respond" button to contact the seller, or could Like, Share, or Comment on the listing.
In the Marketplace, I have the option of filtering listings to see only items my friends are selling, or broaden it to see everyone in my network and friends of friends. I can also view categories in the left navigation column - this screenshot shows just how much a marketplace this application has become.
I realize this may sound like gobbledygook if you don't have a Facebook. I'm interested to learn what AuctionBytes Blog readers think of Facebook Marketplace if they've used it.
Are social networking sites worth the time, or are you better off focusing on other channels? Do you ever shop on Facebook or get curious about what your friends might be selling?
Facebook Marketplace isn't the only ecommerce application on Facebook - we've covered some of the others, including Payvment. And most of the marketplaces including eBay and Etsy have Facebook apps. What's working for you?
eBay used feedback to instill trust in ecommerce - does social networking have the potential for creating a better trusted marketplace? One flaw may be that most of us are a bit too "friendly," and allow strangers into our network of friends!