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Mon Aug 9 2010 12:29:15

eBay May Change the Way Shipping Info Is Presented

By: Ina Steiner

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eBay is testing a new View Item page that places all information on a single-page, rather than having a special tab for "Shipping and Payments." eBay spokesperson Johnna Hoff confirmed the tests were being conducted in the U.S. as well as in Europe.

"A small percentage of buyers will see the most relevant item information on one page; extended information such as shipping and payment details will be shown through layers - links that present additional information on a layer, rather than on a tab. This allows buyers to stay on the view item page to see additional information about an item and improve page navigation."

Chris Dawson has written about testing in the UK here, and Hoff said eBay was currently deciding whether to more fully role out the update on the UK, German and French sites where testing has been taking place. Hoff said buyers want to see everything about an item on one page, without having to click through multiple pages or tabs for more information.

Sellers are rated on the shipping costs and delivery time so are bound to be sensitive to any changes in messaging to buyers - especially as the holiday shopping season looms nearer. Does the removal of the Shipping and Payments tab and the new "layer" approach make for clarity or confusion on the Item page?




Comments (35) | Permalink

Readers Comments

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Larry V

Mon Aug 9 13:34:33 2010

I wish that Ebay would realize that this is our business not a stinking experiment.  

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Larry
Web Site

Mon Aug 9 13:39:16 2010

If ebay would stick to the basics and not keep using sellers and buyers as test monkeys, it would make it a lot better for everyone.. Too many Bells and whistles, causing way to much confusuion

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: unknown This user has validated their user name.

Mon Aug 9 13:40:39 2010

Would someone please tell ebay that we already HAD everything on one page? Nobody had any problems with it - except ebay's programmers who were trying to keep their jobs so created the make-work fiasco of 'tabbed' pages.

ebay, if it ain't broke, you'll break it.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Troglodyte

Mon Aug 9 13:57:16 2010

One of the many Neg Meg Whitman practices that became a seemingly inextricable part of the ebay ebay korporate kulture was that it was always better to roll changes out as fast as possible rather than as well conceived and executed as possible.

When it comes to change, ebay flies by the seat of their collective pants which are becoming tighter and shorter every day.

If ebay is concerend that tabs take buyers away from the buy page, then why in the hell don't they edliminate all the ads that take users off the ebay site?

We all know the answer to this question so the entire idea of redesigning the item description page is ludicrous.

Want simplicity and ease of use? Get rid of the ads on the listings sellers pay for and return to one of the earlier item description pages that had everything on ONE page.

And then leave everything the hell alone! You're doing nothing but justifying your job ebay at the expense of sellers by making essentially cosmetic and meaningless changes that are normally poorly conceived and even more poorly implemented.

I'm not opposed to change as the ebay trolls would like everyone to believe about us "noise." But few of the changes ebay has implemented over the years EVER benefitted sellers.

Instead, most of them have incrementally damaged/exterminated sellers in order enrich ebay.

So quit making unnecessary changes every five minutes.

Ebay doesn't seem to get that navigating ebay has become the equivalent of ad signs every five feet along highways years ago in tourist areas -- a trashy blight that slows down traffic and loses the message.

Leave things alone. They've become far too complicated for many users already. Ebay managers are under pressure to make changes that will bring back buyers. Think simplicity, not more useless bells and whistles.

Ebay management, however, is utterly unwilling to make any of the changes that have the greatest chance to bring buyers and sellers back because their sociopathy and avariciousness know no limits.

Ebay should terminate 3/4ths of the managers who feel compelled tio justify their existence by making incessant, sloppily implemented changes and spend the money re instating even a marginally decent level of customer service.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: xcergy
Web Site

Mon Aug 9 13:58:17 2010

What 'unknown' said.  We used to have it all on one page, and it worked fine.

Quit with the changes already. Sellers hate change, and buyers do too when they have to 'hunt' for information because of a 'perceived better buyer experience'. Showing a buyer new pages when they only shop on eBay 3X-4X/yr. will lead to site abandonment and more lost sales.

Follow your leader (Amazon).  When was the last time they made a page view change?

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Digby
Web Site

Mon Aug 9 14:01:35 2010

Why don't they make some changes that we sellers (their customers) ask for?

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Trying to Stay With eBay

Mon Aug 9 14:11:38 2010

eBay needs to follow the old adage:  IF IT AIN'T BROKE, DON'T FIX IT!

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: RicRoe

Mon Aug 9 14:24:52 2010

I do not understand why eBay needs to ''test'' this.

Before Mr Donahoe's massive ''obstructive and destructive innovations'', eBay presented all information on a single page.

Buyers and especially sellers made plenty of ''noise' when this change to a shipping tab and separate page was announced, but in typical Donahoe eBay fashion, this 'noise' was wholly and completely ignored. This illustrates how current management fails at nearly every turn, and why the changes of the last 3 years or so have caused the marketplace to decay.

Now it appears that eBay is rethinking their rethink, which means that at least as far as presenting listing information on a single page they realize they changed it for the worse and now are moving to fix what they broke in the first place.

Perhaps if they listened to the ''noise' in the first place, they could have avoided making this error in the first place.

This company is led by a bunch of consultants who ignore users while charging like a bull through a china shop to implement changes that do nothing to improve sales for sellers.

If they listened to buyers and sellers instead of dismissing their input as ''noise'' eBay would be in a much better position today.

If they had listened in the first place, they would not be alienating buyers and sellers with wrong headed changes made by management who do little more than go through the motions of looking busy.

eBay needs to replace current management from CEO on down with business people that are able to listen to buyers and sellers. Instead of relying on data generated by cherry picked respondents to surveys designed to elicit predetermined responses, eBay need only concern themselves with two things.... what do buyers need and what do sellers need to increase sales.

Decisions made by eBay's former consultants turned management are failing eBay at every turn as demonstrated by this reversal.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Ebay Says: Change Is Good

Mon Aug 9 14:29:08 2010

Ebay loves change! Especially when those changes break our current listings (or cause them to be not in compliance with some new niggling rule) which results in MORE INCOME when everyone has to end listings early and pay full price to list them again.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Tired of eBay's Bullsh*t

Mon Aug 9 14:56:51 2010

@unknown "...ebay's programmers who
were trying to keep their jobs so created
the make-work fiasco of 'tabbed' pages."

So very true. During the comment period prior
to the rollout of eBay's tabbed/frameset item
pages I REPEATEDLY BEGGED eBay to keep it
all on one page, and not to use framesets or tabs.

But eBay has the most inept dysfunctional
moronic bunch of Information/Web Designers
this side of Pluto ... or was it Uranus.

When my friends + family ask how my
eBay business is going I have a ready answer:
eBay is working hard to drive themselves
and all of their sellers out of business.

Their ID team is just sooooooooo pathetic...

• Tabs for a such tiny bit of shipping/payment info.

• Expected transit time for UPS shipped items that
ignores seller/buyer zip code and simply uses the
worst case for UPS Ground of about 8 days ... even
if my buyer is only 5 miles away from me.

• Plan to move the "contact seller" link downpage,
bad enough idea right there, but just to prove
themselves complete morons ... they'll move
it downpage in some listings, but not others.
Yeah... I bet buyers will just love that.

And on and on. The fun just never stops at
eMoron Central. Stay tuned kiddies, I'm sure
eBay design team will come up with more
"features" just in time for the holiday
shopping season.

- Tired of eBay's Bullsh*t

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Ron

Mon Aug 9 15:05:05 2010

Ebay is obsessed with shipping and with controls in general.

The present CEO appears to be unable to understand that eBay was simply a platform – a marketplace where small sellers exchanged items.  Most members of the community bought as well as sold and people communicated with each other.  Shipping never was an issue until eBay started trying to compete with Amazon on standard, unused fixed priced commodity items.

Donahoe thought that he could pursue the eTailing market by attracting large sellers and putting in all sorts of control processes.

This has proven to be tantamount to fitting a square peg in a round hole.

Ebay was never conceived to be a retailing platform and was not structured to be so.  At its very heart were small sellers who offered a panoply of unique, used, collectible, hard-to-find and antique items and that was eBay's strength.  The problems began when Mr Donahoe thought that marketplace growth could only be achieved by pursuing a “liquidation” retail model and, in essence, displaced the very well established community model, with his own “vision”.

This has proven to be not only an arrogant strategy, but will eventually prove to be a failed strategy.  Few people want to buy commodity, non-differentiated items from a third party seller, who is only one of many sellers on a difficult to navigate platform.  Any of these “liquidation” items found on eBay can usually be found on the source seller’s own website, often at a cheaper price.  Ebay’s buyer satisfaction guarantee can only go so far – I personally would always buy directly from the source as I believe that most of eBay’s obsession with this issue is a lot of “smoke and mirrors”.  Anyone buying online with a credit card is usually covered by the credit card guarantee.

eBay needs to go back to square one.  Restore the original community model and start a separate site for retailing.  Then they can properly structure and build a site that will address buyers' needs.  Right now, like anything that tries to be all things to all people, the site is stuck in the mediocre middle.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: kevinthenewguy

Mon Aug 9 15:39:44 2010

I HATE CHANGE.   Just when I think I have it all figured out, ebay changes again.   Enough already!

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Tony P.

Mon Aug 9 15:41:40 2010

The current layout with "tabs" is a layer coding; it just looks like graphic tabs, but is actually visible/hidden layers.

Basically, they're changing the visual graphics and nothing more. Where you did click on a "tab", you now click on a "link" and the info is superimposed over the details/description info.

Just more busy work for the coders and confusion for the buyers.


"Hoff said buyers want to see everything about an item on one page, without having to click through multiple pages or tabs for more information."

Wow! Who'd have thunk that?! You sure gotta hand IT to ebay, nothing gets by them.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: ZZTopshlf

Mon Aug 9 16:23:18 2010

Why don't they worry about GETTING MORE TRAFFIC to the damn site! How about that?

You used to see them advertising on TV. What the hell happened there?

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Jim S. This user has validated their user name.

Mon Aug 9 16:29:10 2010

Double-Ditto on what Unknown said. Since the change to a shipping tab, I've gotten more shipping cost inquiries. Just go back to the single page format  - no testing needed.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Rupert Pupkin

Mon Aug 9 17:25:59 2010

"Why don't they worry about GETTING MORE TRAFFIC to the damn site! How about that?

You used to see them advertising on TV. What the hell happened there?"

I hear eBay is planning to bring back the Boutiquemobile lol!

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: another side of the coin

Mon Aug 9 17:58:10 2010

eBay is running out of new ideas to justify their disruptive innovation failure, I mean plan, so they are bringing back the old and calling it new. I hope they continue down this path and bring back the old eBay as new. The collective minds at eBay are just astounding.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Rich

Mon Aug 9 18:22:22 2010

Ebay should fire all the "ideas" people along with upper management.  Then they could lower fees and selling on Ebay might actually be enjoyable and even profitable.  Back in 2005 when Ebay began majing completely unnecessary and stupid changes; most members complained that if it's not broken, then don't fix it.  Almost all the ebay users who said this were right; yet the neurotic changes just keep on happening anyway. Ebay's become a pathetically stupid company, without a shred of confidence in their basic business model

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: mindelec This user has validated their user name.

Mon Aug 9 20:24:18 2010

everytime they change something all the accomplish is to confuse buyers, who then have to hunt for something that they used to know the location of.  years ago when they had the idea to change to tabs every seller said it was a bad idea.  i was in voices and we unanimously said it was a bad idea, now years later ebay gets the picture.  

really though it doesn't matter, the shipping cost is right under the price on the item page, if a buyer doessn't see it there it won't matter where else it is.

eBay May Change the Way Shipping Info Is Presented   eBay May Change the Way Shipping Info Is Presented

by: Ebay's Slow Death This user has validated their user name.

Mon Aug 9 22:31:11 2010

Somewhere in this latest ''Change'' there must be a plan to squeeze more money out of those dirty, rotten Sellers. I can't see where it is, but it must be there.

That is all Ebay management cares about anymore: How to increase revenue for the current quarter.

I can't afford to sell on Ebay anymore because of all the fees, and the too few Buyers. I've moved on to other venues, which are cheaper to list large quantities on, and don't need to squeeze Sellers to pay for all the upper management people and the programmers they need to make work for.

I can't believe Ebay is changing something back to what it was before, and they act like what a great, novel, innovative idea it is!  Pathetic!  But, that is Ebay management for you!

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