|Mon Aug 9 2010 12:29:15|
eBay May Change the Way Shipping Info Is Presented
By: Ina Steiner
eBay is testing a new View Item page that places all information on a single-page, rather than having a special tab for "Shipping and Payments." eBay spokesperson Johnna Hoff confirmed the tests were being conducted in the U.S. as well as in Europe.
"A small percentage of buyers will see the most relevant item information on one page; extended information such as shipping and payment details will be shown through layers - links that present additional information on a layer, rather than on a tab. This allows buyers to stay on the view item page to see additional information about an item and improve page navigation."
Chris Dawson has written about testing in the UK here, and Hoff said eBay was currently deciding whether to more fully role out the update on the UK, German and French sites where testing has been taking place. Hoff said buyers want to see everything about an item on one page, without having to click through multiple pages or tabs for more information.
Sellers are rated on the shipping costs and delivery time so are bound to be sensitive to any changes in messaging to buyers - especially as the holiday shopping season looms nearer. Does the removal of the Shipping and Payments tab and the new "layer" approach make for clarity or confusion on the Item page?