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Sat July 31 2010 15:16:16

Online Sellers Should Think Like Marketers

By: Ina Steiner

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A lot of attention is paid to sending product feeds to search engines (especially Google Product Search), but another way to get found in search engine results is to publish relevant, useful content about the items you sell. This article from MarketingProfs.com contains five ways ecommerce sites can accomplish this: "Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site."

The techniques mentioned in the article are simple, and online sellers are well equipped to employ these Search Engine Optimization techniques on their own storefronts and websites, since sellers tend to be good at writing about what they sell - I've seen many excellent seller guides written to help shoppers.

If you read Lisa Suttora's article in Sunday's AuctionBytes newsletter, then you understand the importance of monitoring trends - this can also give you fodder for articles you can write and publish on your website, and shoppers will be impressed with your knowledge.

Even sellers who stick to the marketplace sites and don't want to set up their own ecommerce websites can still set up an informational website where they can post content with links to their marketplace listings. It's not difficult to buy a domain name (GoDaddy is a popular choice) and get inexpensive hosting so you can build a signpost to your listings.

You can then set up a blog on your site if you wish, and if you have an opt-in email marketing service (highly recommended), you can add a subscribe box on your website.

There's no need to fill the pages of your site with keyword spam - as the MarketingProfs article says, a "strong keyword-targeting page filled with very useful, relevant content" is perfect for users and search engines alike.

Even the smallest seller must learn to think like a marketer!




Comments (7) | Permalink

Readers Comments

Online Sellers Should Think Like Marketers   Online Sellers Should Think Like Marketers

by: A Loyal Reader

Sat Jul 31 22:37:08 2010

Thanks, Ina! Great advice for anyone who's just getting started... AND, in my case, I've been at it for awhile now, and it's some good advice for ''sprucing-up'' an existing web site.

My shopping cart software (and most other shopping cart software)already includes the ability to add meta-keywords, meta-descriptions, and visible descriptions and articles.

Until now, I had never seen much use for it...but I hadn't really considered how valuable this info was for SEO-ing.

It looks like I've got something to keep me busy for the rest of the weekend (or maybe for the entire week).

Yours truly, ALR

Online Sellers Should Think Like Marketers   Online Sellers Should Think Like Marketers

by: John

Sun Aug 1 11:23:57 2010

I've been telling people for years to use YouTube as it is owned by Google and gets top search results. Try it you'll see!

Online Sellers Should Think Like Marketers   Online Sellers Should Think Like Marketers

by: Rich

Sun Aug 1 11:29:42 2010

This is at best an average article for people who have their own website.  It has some good information, but the greatest marketers in the world can't overcome a 100% increase in combined Ebay and Paypal fees since 2008.  The greatest marketer in the world can't overcome a 300% increase in combined Ebay and Paypal fees since 2005. You mention small sellers but let's be real. Small sellers have been crushed and the majority never make enough sales to even recover the initial cost of setting up a website.  Amazon and Craigslist are the other venues worth using

Online Sellers Should Think Like Marketers   Online Sellers Should Think Like Marketers

by: thank you Ina

Sun Aug 1 11:53:16 2010

Very good. I will use this info.
on my own site and will try to do it on ebay as well.

I've been experimenting with no html, ( text only) in some of my ebay descriptions to see if it makes a difference. I read somewhere that it helped in google search.

Online Sellers Should Think Like Marketers   Online Sellers Should Think Like Marketers

by: CPC_Andrew
Web Site

Sun Aug 1 15:26:56 2010

Great post Ina! Thank you. Marketing is an integral part of the selling process, especially today. The five tips from marketingprofs.com really hit the mark in generating great SEO for merchant products. Keep writing content! Produce quality content and support text for your products to increase their visibility and their likability to shoppers.

Online Sellers Should Think Like Marketers   Online Sellers Should Think Like Marketers

by: colorful one
Web Site

Mon Aug 2 01:50:29 2010

marketing is only half the battle when it comes to selling online.

Online Sellers Should Think Like Marketers   Online Sellers Should Think Like Marketers

by: Et tu, Brute!

Mon Aug 2 13:03:10 2010

This is truly a helpful article that can be utilized by online sellers!



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