|Sat July 31 2010 15:16:16|
Online Sellers Should Think Like Marketers
By: Ina Steiner
A lot of attention is paid to sending product feeds to search engines (especially Google Product Search), but another way to get found in search engine results is to publish relevant, useful content about the items you sell. This article from MarketingProfs.com contains five ways ecommerce sites can accomplish this: "Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Site."
The techniques mentioned in the article are simple, and online sellers are well equipped to employ these Search Engine Optimization techniques on their own storefronts and websites, since sellers tend to be good at writing about what they sell - I've seen many excellent seller guides written to help shoppers.
If you read Lisa Suttora's article in Sunday's AuctionBytes newsletter, then you understand the importance of monitoring trends - this can also give you fodder for articles you can write and publish on your website, and shoppers will be impressed with your knowledge.
Even sellers who stick to the marketplace sites and don't want to set up their own ecommerce websites can still set up an informational website where they can post content with links to their marketplace listings. It's not difficult to buy a domain name (GoDaddy is a popular choice) and get inexpensive hosting so you can build a signpost to your listings.
You can then set up a blog on your site if you wish, and if you have an opt-in email marketing service (highly recommended), you can add a subscribe box on your website.
There's no need to fill the pages of your site with keyword spam - as the MarketingProfs article says, a "strong keyword-targeting page filled with very useful, relevant content" is perfect for users and search engines alike.
Even the smallest seller must learn to think like a marketer!