|Mon June 14 2010 23:11:26|
Will eBay's New Feedback Policy Impact Large Merchants?
By: Ina Steiner
As we wrote last month, eBay is launching a new policy that will allow users to filter a seller's feedback by positive, neutral or negative. eBay said it was a feature that many members had requested "to help them make faster, more well-informed decisions when transacting on eBay."
eBay no longer allows sellers to leave negative or neutral ratings for buyers, so this policy is all about helping shoppers to isolate a seller's negative feedback ratings.
What's fascinating is that President of eBay Marketplaces North America Bill Cobb had told us that he would never allow such a feature on the eBay.com site as long as he was in charge - that was in 2007, six months before CEO Meg Whitman handed the reins over to John Donahoe, at which point Bill announced his retirement.
Since it's easier for buyers to scroll through the feedback from a low-volume seller and find negatives and neutrals, but harder to find the negative ratings of high-volume sellers, it seems the latter would be most impacted by the new policy. This is counter-intuitive given eBay's current strategy of wooing high-volume sellers to the site. On the other hand, skeptics might say very high-volume sellers will have an easier time getting eBay to remove negative feedback since they have account managers and special relationships.
Beyond the big-seller/little-seller debate, will this new feedback policy make eBay a better marketplace for shoppers?
And do eBay sellers and buyers really care about these policy changes the way they used to?
See full news story here.