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Thu May 13 2010 21:46:04

eBay Pulls Back on Bing Cashback Program

By: Ina Steiner

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eBay has pulled back on its participation in the Bing Cashback program. eBay was shy about getting back to me by deadline, but a Microsoft spokesperson confirmed that eBay was not currently available through the program, although it does remains a participant. eBay had used the program to drive shoppers to its site, giving them up to 30 percent cash back on eligible purchases.

The pullback is a serious concern - we've noted the year-over-year decline in traffic to eBay, and sellers have reported a decline in sales.

At one point eBay was paying shoppers to buy on the site through the Cashback program and an aggressive coupon program. However eBay can be fickle with its relationships - it jilted Google for Microsoft - who can forget the spectacular battle over the Boston Tea Party when Google tried to promote its Checkout payment service to eBay merchants.

eBay also reduced its coupon program spend in the fall of 2009 in favor of a marketing campaign that fell flat.

There's no question Bing works - it has a rabid following of shoppers. And according to Mercent's Eric Best, Bing Cashback was one of its merchants' top four drivers of transaction volume this year, helping same-seller sales grow 38% year-over-year in the first quarter of 2010.

Whatever the case, eBay is in dire need of traffic to its site. Nielsen data shows that eBay's traffic for the month of March was at a 6-year low compared to previous March numbers.

eBay received 49.6 million unique visitors in March 2010, down over 18% from 61 million in March 2007, the peak year for March data.

Note: See comments on page 2 from May 18th confirming eBay is again participating in the program.




Comments (41) | Permalink

Readers Comments

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: another side of the coin

Thu May 13 22:27:04 2010

So what is Donahoe's next plan to bring buyers to eBay or is this his plan all along? His disruptive innovation plan is really working.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Andreas

Thu May 13 22:30:08 2010

Last year when eBay was using Bing Cash Back my sales soared. I hope they bring it back!!

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: another side of the coin

Thu May 13 22:41:17 2010

Also JD, keep burning all those bridges. People in high places do not use eBay or Paypal. You already took from the sellers and now you are after the buyers to save that last penny. Your greed is endless.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

This user has validated their user name. by: Mercy the Mingless

Thu May 13 22:45:05 2010

Sellers are not reporting a ''decline in sales''.  

Sellers are reporting a HUGE decline in sales.  And in listing views.  And in ''ASQ'' questions from potential buyers.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: another side of the coin

Thu May 13 23:01:03 2010

It caught up with Madoff, Goldman Sachs, and countless others. If there is any justice ....

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: L

Thu May 13 23:40:36 2010

Dear Dumahoe:
- Sellers are also buyers.
- You drive away sellers = you lose them as buyers too.
- Then, disgruntled sellers/buyers who exited, tell their friends that the site sux.
- Then continual bazillions of twitter tweets and blog posts shout negative ebay discourse to the world.
... which contributes to loss of even more potential buyers from bad PR....
- Fewer sellers + fewer buyers = less traffic, = lower revenue.

Is dat da plan?  Is dat what is gonna take a few more quarters to work?
Sounds good to me!  Highly intelligent!
mmmmm  mmmmm  mmmmm

ROTFL







eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: m

Fri May 14 00:36:40 2010

L, really..you're embarrassing yourself.

I so hope they aren't leaving the Cashback program..it helped my sales, and I also used it quite a bit, myself. Actually, I'm currently holding off on a purchase, hoping they'll bring it back.
Wonder how many others are doing the same?

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Digby

Fri May 14 01:17:02 2010

M - why is L embarrasing himself.
Aside from his last paragraph text language everything he said is right.

I have never seen a company that gets so much negative publicity.

What would be great (if the Bing Cashbook thing is so great - I had never heard of it) would be for an alternate site to  pick it up and go with it.


eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Patricia This user has validated their user name.

Fri May 14 01:52:55 2010

That thread on Ebay's Seller Central Discussion board is on the verge of reaching 3,000 posts - ALL sellers disgusted with the lack of sales and traffic.  All you read now are stories about sellers leaving.  They are fed up with feeding Ebay their fees and getting no service and no exposure for their listings.  What a mess and with no signs of relief.  What is Donahoe waiting for?....the last seller to leave?  I doubt that's what he wants.  I know I'm no longer listing there - after 12 years.  I can't afford to just hand over my fee money with no return.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Terri

Fri May 14 04:45:32 2010

@ Patricia
What is Donahoe waiting for?

He and Uncle Grief think they are not idiots and everything is running smoothly!
I got into a bit of a beef with Uncle Grief late last night on his facebook wall. I will post his first main comment, then some of his friends comments, and mine with his replys:


Uncle Grief:
Looking for one or two sellers who had an eBay Store with SIF inventory prior to March 30th and who let their SIF inventory automatically convert to regular (core) Fixed Price on March 30th. If you fit this profile, email me at griff@ebay.com with your eBay User ID.


Uncle Grief friend #1:
I am one of those. I shut my store down due to the exhorbitant fees. I am small potatoes compared to most, but did use it as a good source of extra income. I regretted having to do it, but just can't afford eBay's fees any longer.


Uncle Grief:
You should have asked me for assistance first. I have helped every small seller who emailed me in adjusting their business on eBay and lower their fees.


Uncle Grief friend #2:
Okay, I am a small seller. How can I adjust my business on Ebay and lower my fees?


Uncle Grief:
You need to email me your User ID.


Uncle Grief friend #3:
I have a eBay store I did not have many sif listings but I had 400+ fixed price listings now my sales are DEAD went from 10-20 sales a day to less than 10 a week since ebay started thier IMPROVEMENTS? My best seller has not sold in a over a week!


Uncle Grief:
Have you tried to determine why (besides just assigning blame to you-know-who?) If you have and you cannot determine why, send me your user id (griff@ebay.com) and I will take a look and make some recommendations.


Uncle Grief friend #4:
Hi Griff, I am also having unusually low sales since the changeover. I just sent an email with my store link and would very, very greatly appreciate any suggestions or help. Thank you so much for being there for sellers! I appreciate your presence at eBay.


ME (Terri):
I will bet Griff deletes this message once he will see it because he does not want the truth out there, but, what you all should know by now is that since ebay dumped EVERYTHING from stores to core, all small to medium sellers items are NOT being seen, they are buried, and all anyone will see on ebay is all the repetitive Chinese junk from the store items being dumped into core!

Read the ebay forums from all the frustrated sellers, here:

http://forums.ebay.com/db2/topic/Seller-Central/5-Days-St
raight/520194234&start=0

Also,
ebay has removed the store tabs, is no longer sending traffic to stores! They say it is up to you to do this if you want sales! They have been having a long fued with google and this is the main reason that traffic no longer comes to your ebay listings.

Read here, especially the comments at the bottom:

http://blog.auctionbytes.com/cgi-bin/blog/blog.pl?/comm
ents/2010/4/1272332332.html#comments

Wake
up people! Without having to admit it, Donahoe and company want to rid eBay of ALL small to medium size sellers, the very sellers that put ebay on the map. He wants ebay to be like Amazon, but it will NEVER happen. Donahoe has alienated 95% of sellers and those sellers are taking their buyers with them to alternate sites. Ex-ebay sellers are now selling on AMAZON, Bonanzle, ecrater, etsy, to name a few. I suggest you all do the same!
Since eBay does not respect you as a seller, why pay them for a service they won't provide?

Jeff Bezos, CEO of Amazon is thanking JD for screwing ebay up and trying to make a duplicate of Amazon, and bringing more sellers with their buyers to Amazon. It is a known fact that John Donahoe wants ONLY his precious ''Diamond'' sellers on ebay.

Sign up for the www.auctionbytes.com newsletter, if you want to know the TRUTH behind all the carp Griff and Donahoe are feeding you!


Uncle Grief friend #5:
Seriously Terri. I mean seriosly?


Uncle Grief (after a couple of reassurances from others):
Sigh... anyway... Thanks xxxxx, xxxxxx, and everyone. Glad you ''small sellers'' are doing well. And for those who are not (Terri) I am always available to help any seller adjust to the ever changing business environment both on and off eBay. It's a very competitive landscape these days, more so than in years past. There are never guarantees that... See More a business will succeed. There never have been. But the opportunities for success are still there on eBay for ANY seller, big, small, whatever or how ever you describe yourself who is willing to view business as business and approach their business with an open mind and not by emotion alone.


Uncle Grief (again):
''Donahoe and company want to rid eBay of ALL small to medium size sellers.''

And that would benefit eBay.. how? The lions share of business on eBay comes from ''small and medium size sellers.'' You may not think much of me or John but we aren't idiots. My whole life, night and day, 7 days a week is dedicated to assisting those very sellers you claim we want to ''get rid of.'' You seriously think I would spend my whole damn life assisting these sellers if I or John or eBay wanted to get rid of them?
Get real.


ME (Terri):
Sellers want ebay back the way it was, where people can find collectibles, hard to find items. Nothing but pages and pages of Chinese garbage on ebay now, and buyers are giving up easy, therefore sellers are not getting traffic. On top of that, JD said it himself that it is now up to the sellers to drive traffic to their items. People are complaining loudly everywhere I read but here on your facebook wall Griff! They want your help, but if ebay has no traffic, what good will it do? I am not here to start trouble, but read the seller forums, PEOPLE ARE NOT HAPPY! If ebay wants to try something new instead of trying to be like Amazon (which is obviously not working for ebay) try breaking ebay up into two seperate ebays, one can be called ''ebay collectibles'' and the other can be called ''ebay new'', or ''ebay current''. Another problem ebay has is that they do not respect the sellers. One-sided feedback, childish DSR stars, best match, JD telling everyone to buy from top rated sellers ONLY (and you can see him saying that right on youtube!), paypal payment preferred (because ebay owns paypal and the more revenue paypal makes, the more for ebay), paypal holds so ebay makes interest on those holds. Gawd, I could go on and on, but one thing I do know is that ebay does not respect sellers and ebay will never turn around until they change their attitude towards sellers.


Uncle Grief:
go look at the selection of current and sold COLLECTIBLE listings on eBay that I posted here. Look at the prices. Look at the bid numbers. Look at the sellers. My advice to you is two fold:

1. If YOU are having difficulties with your listings on eBay, I am happy to take a look and make suggestions.

2. Don't believe everything you read. Collectible items are visible, are finding bidders and are selling for high prices... without breaking the site in two.


ME (Terri):
I meant two different ebay sites with respecting all the sellers! Good Grief Griff!

Why would I need your help selling on Amazon and Bonanzle?, lol!!

Last year I had an ebay buyer that scammed me out of 4 items, she called paypal and claimed she never received them WHEN USPS CLEARLY STATED ''DELIVERED'', and then I found her second ebay id selling those exact same items on ebay she claimed to not have received from me, she was selling them with her second id! I wrote to you about it and you ignored me! Some help you were!!
I will not go into any more details here, but lets just say someone from the media helped me to get those 4 negative feedbacks removed that the buyer gave me, claiming never received, and her buyer id along with her 2nd seller ebay id got shut down. I would bet she is now scamming others on ebay with new id's.
Ebay is not doing as well as it claims, not like the good ole' days when Meg was there and EVERYONE was making money! I hope she loses her bid for governor of CA, and comes back to clean up JDs mess!
Wall Street is even disgusted with eBay!
Read here:
http://news.cnet.com/8301-1023_3-20003143-93.html

I guess you'll tell me next thats a lie!

Now I know you will all tar & feather me and give me a lot of ''grief'' about what I said about Meg, but we WERE making money when she was there and you can not deny that!

Once again, here's Uncle Grief's facebook link:

http://www.facebook.com/profile.php?id=859735710#!/ebaygr
iff

I
hope to see some of you there!!







eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: sickandtired

Fri May 14 10:12:15 2010

TERRI - be careful what you wish for......MonsterMeg back!!!!!!!!!! Almost a worse nightmare than the current bunch! We we successful in spite of her, not because of her. I have been selling here for 12 years......and policies detrimental to sellers didn't start with the HO & Co. All the disastrous  acquisitions that sellers paid for with every increasing fees were made my meggiepo. She was already steering ebay on the current course and the Ho just took over and expanded the stupidity.

Until shareholders and the board wake up and realize that the present management is killing the goose, we have not a snowball's chance of recovering from the present sorry state of affairs.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: ebay seller

Fri May 14 10:26:27 2010

It is there standard playbook for the last 2 years ,change something to save $1 and end up losing $5.They started by gutted the affiliate program to save money and guess what all the millions of links from all these sites disappeared overnight and so did the traffic they drove to the site.They used to advertise more and stopped that as well,they used to pay for more adds on google as well ,they stopped that as well.It used to be when you searched for a item on google probably half the top 10 ended up being ebay items .NO MORE.It is a very simple concept it TAKES MONEY TO MAKE MONEY!!!SPEND MORE ON ADVERTISING AND PEOPLE WILL COME AND MOST IMPORTANTLY BUY!!!!

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Ken

Fri May 14 10:40:58 2010

The higher the Bing Cashback program is the more I buy on eBay, the lower it is the less I buy, and now that it is gone I will buy even less.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Ken

Fri May 14 10:42:12 2010

eBay probably pulled out approximately May 1. [Late April they were still in it].

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Poobah

Fri May 14 10:47:15 2010

Used to be a time that eBay didn't have to advertise, because the name fell out of people's mouths in general conversation - at parties, work, social gatherings. eBay is no longer the ubiquitous brand that it used to be. 5 or 6 years ago, it was common to see it mentioned in movies, TV series, the news...it was a cultural phenomenon really.

Now it's a mature company that has fostered as much bad will as good will over the last half-decade. I used to wait in line at the PO behind half a dozen other eBay sellers, and we'd talk about it while standing in queue. Even the Postal workers have noticed the steep drop-off. It's rare for me to even SEE another seller in my community - they've all gone back to work at real jobs. When eBay was doing the Bing Cashback, my business was brisk, when they don't drive traffic to the site using these promotions, my inventory collects dust. It's clear to me, and other sellers I've discussed this with, that eBay is no longer a destination. They're reliant on Google, Bing and other marketing efforts to bring traffic to the site.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Patricia This user has validated their user name.

Fri May 14 11:00:35 2010

People seem to put so much blame on Griff....the man is simply a pawn and does what he's told like any other ebay employee.  I simply don't pay any attention to Griff or whatever he says - same as I don't pay much attention to other Ebay tools and what they say.  Meg coming back??? absurd!  What is needed on Ebay is a management team experienced in online sales and with the knowledge of just who is their customer and how they can help that customer SELL more on the Ebay site! ALL efforts need to be directed to that end result.  What we have now is a childish management team who feels if they look and act like Amazon the money will come rolling in.  They seem oblivious to the several thousand steps in between Ebay and Amazon!  Donahoe is probably amazed that his company is not yet rolling in dough with Amazon on its knees beggin for mercy.  Afterall THEY are the great Ebay and the rest of the world must bend to their will!  LOL

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Doris Knight

Fri May 14 11:01:48 2010

QUOTE:

> Whatever the case, eBay is in dire need of traffic to its site.
> Nielsen data shows that eBay's traffic for the month of March was at
> a 6-year low compared to previous March numbers.

Well...I'm no Nielsen, and I only have anecdotal evidence... but I can confirm that this is absolutely TRUE.

Sad and true. Painful and true. Frustrating and true. Infuriating and true.

eBay is not the ''victim'' of some random event that's beyond its control. eBay is the CAUSE OF WHAT'S HAPPENING.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Walker

Fri May 14 11:27:45 2010

Sellers who sell more expensive items on eBay count on Bing Cashback to improve sales.

Buyers like Bing because it pushes one more towards buying an item because of the discount.

Someone's pockets are being lined by all the fees we are paying.  It sure isn't mine.

Maybe eBay needs to have a big seller site and a regular seller site.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: JoeS

Fri May 14 12:14:30 2010

''L'', did not do anything to embarrass anyone. People have been saying sellers are also buyers for a long time now and it's true. You lose a seller, there's a great chance, you lose a buyer too. I quit eBay some time ago with perfect feedback and I refuse to make any purchases on there. I supported the site then as a good buyer as well until this idiot management took eBay in this idiot direction.

The ones who should be embarrassed is the BOD and investors for allowing this management team to destroy a once very good thing.

eBay Pulls Back on Bing Cashback Program   eBay Pulls Back on Bing Cashback Program

by: Fruity This user has validated their user name.

Fri May 14 12:43:31 2010

What's needed is the Grim Reaper Department of Justice to show up, pick up their scythe and split this company apart between finance and commerce.

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