|Tue Feb 23 2010 13:26:09|
eBay to Demote Sellers in Search Results for Poor Grades
By: Ina Steiner
eBay sellers will be required to meet stricter performance standards when Seller Release 1 (version 2010) rolls out on April 1st. If sellers don't meet the new standards, eBay will demote their listings in search and may limit their selling activity. In addition to low DSR scores, eBay will be watching Neutral feedback ratings as well.
Some readers aren't sure of the exact sanctions for under-performing sellers. A reader who signed her email, "Anxious Power Seller," wrote:
I am writing to you in hopes of getting some information regarding EBAY's new seller performance requirements. As a power seller with only 1 negative (12 mos) but frequent unexplained low DSR ratings, I am concerned with failing to meet EBAY's new seller requirements. To be specific; I would like to know what exact actions EBAY will take against sellers that fail to meet the new standards?? I do not see this information posted anywhere on EBAY and I have tried to ask EBAY's customer service reps on more than one occasion but the answers given were lacking in specifics.
According to the Seller Performance Standards page, "If you don't meet the minimum performance standards, your search placement will be lowered and there may be limits to your selling activity until your ratings improve. You may also be restricted from selling items on eBay if your performance falls significantly below the minimum requirements."
The following chart compares the current and future standards:
eBay will only count 1s and 2s if they come from two or more buyers within any given evaluation period. If sellers have more than 400 transactions, three or more buyers must leave low detailed seller ratings before they are counted.
In addition to meeting the standards for low DSRs, eBay will also be looking at:
- Cases for items not received or items not as described
- Negative Feedback received
Other things sellers should keep in mind: Sellers must meet the new requirements of a seller performance rating "Above Standard" in order to have a Premium or Anchor Stores subscription.
- Neutral Feedback received
And there are new PowerSeller requirements: The new PowerSeller requirements (originally announced in July 2009) will be in effect for all PowerSellers, not just Top-rated sellers. With the new PowerSeller discount schedule (also announced in July), only eBay Top-rated sellers will receive 20% fee discounts. All other PowerSellers will receive 5% discounts. PowerSellers will see this change reflected on their statements starting May 1, 2010.
While much attention was paid to the new fee structure when eBay announced its March changes, the above changes are also significant. The anonymous nature of the DSR system leaves good sellers vulnerable to unwarranted negative feedback from retaliatory buyers, competitors, and unstable or "recreational" bad buyers.
If you have questions about the seller performance standards and sanctions, please leave them in the comments.