AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Thu Feb 18 2010 23:03:04

eBay Wants to Sell You an Apple iPad

By: Ina Steiner

Sponsored Link

eBay is buying paid-search ads to capitalize on the launch of Apple's latest wow-factor gadget. Users who search on Yahoo or Microsoft Bing for the term "Apple iPad" will see eBay's ad, which reads, "Apple iPad - Get ready for the iPad. Join millions and become an eBay user today! - www.eBay.com"

Clicking on the ad brings you to a landing page on eBay, http://ipad.eBay.com, where you can watch Apple's iPad launch video and read more about the device. An overview of the iPad, specs and reviews make for some Search Engine Optimization, while eBay also tries to attract new users - the page encourages users to sign up for an eBay account:

Make sure you're an eBay user for the iPad launch... Sign up today!
Experience all your favorite digital media in a convenient new form factor.

Over the years, eBay has significantly benefited from new must-have gadgets, including Playstation and Wii consoles. When Apple's iPhone went on sale, people had been lining up for a week at retail stores to be one of the first to get their hands on the device, and they turned to eBay to look for the hard-to-get items. It looks like eBay is hoping for another payoff with the iPad.

While the ads appeared in searches on Bing and Yahoo, the ads were conspicuously absent from Google searches, at least when I checked on Thursday evening. 






Comments (23) | Permalink

Readers Comments

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: dont worry

Thu Feb 18 23:35:31 2010

while the ipad may be next to impossible to get from the stores.

I'm sure there will be 1000's of fraudulent listings from scam sellers on ebay the day the ipad is released.

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: RicRoe

Fri Feb 19 00:02:33 2010

Here is eBay once again weakly attempting to poorly copy Amazon.

Amazon generates tons of revenue as they own, warehouse, pack and ship their own products in addition to inventory supplied by third party sellers.

eBay on the other hand does not own any product or inventory, and relies exclusively on third party sellers to bring products to market.

Unless eBay has made a deal to become an IPad distributor, eBay is beating the bushes trying to gain a foothold to sell products they do not own.

So they spend to advertise IPads, what happens if the ads work and buyers come to eBay only to find insufficient inventory to meet demand and the eBay shelves are bare?

Does this do anything more than alienate buyers that might have come to eBay because of the advertising they saw?

Targeting products to draw buyers is one thing when there is inventory on hand.

eBay's method of advertising and hoping that demand and supply will meet on eBay is putting the cart before the horse as usual for John Donahoe's eBay.

This is surely a marketing campaign dreamed up by eBay MBA's that have no clue how to efficiently run a retail business or market the business they already have..

Hell, this team of MBA's can't even make a decent copy of someone elses'
successful business plan.

Meg Whitman once said a chimp could lead eBay.

This management team appears to be able to be replaced by used carbon paper.... with holes.

At what point will the house cleaning begin?


eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Patricia

Fri Feb 19 00:57:30 2010

"Meg Whitman once said a chimp could lead eBay. "

Well?.....

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Joe

Fri Feb 19 07:56:46 2010


Ipad my A$$...eBay needs new users, the older users have wised up.

eBay needs new buyer/seller blood...

Get it...eBay is suffering BIG TIME!

April 1st is fools day, the day ebay kicks off new seller standards...

good luck with that...



eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Ebay No More

Fri Feb 19 10:23:45 2010

Ebay can wish all they want. Electronics is one thing I will never purchase again on Ebay. Per square inch the electronics category on Ebay has the highest level of fraud on the entire site. I have used Ebay for almost 10 years and I wouldn't dream of purchasing any form of high dollar electronics on Ebay. It's the Ebay equivalent of slimy used car salesmen selling their lemons to unsuspecting consumers. Sorry Ebay if I buy an Ipad or any high dollar electronics item it will be on Amazon. Where I know if there is a problem Amazon customer service will fix it promptly and courteously.

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: just a peon

Fri Feb 19 11:59:51 2010


ebay is so desparate that it's become seriously laughable! :D

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: buck efay

Fri Feb 19 12:13:58 2010

Just like when PS2s came out, watch this scam will reappear on Ebay.... Selling Empty Boxes from the Ipad! 1 guy sold a empty PS2 box for over $300, CLEARLY DESCRIBED AS EMPTY in several spots! Ebay customers are dang stupid, how many will order Chinese bootleg ipads? Some jerk just sold a bunch of paper wholesale lists to buy LCD Tvs for $300-600 each!

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: pp

Fri Feb 19 12:41:47 2010

D*E*S*P*E*R*A*T*I*O*N

another massive money hold by paypap
on all those 'high risk' transactions.

more profiteering from fraud!

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Ron

Fri Feb 19 13:39:31 2010

I know that there's no going back, but seeing eBay trying to attract electronics buyers, makes me nostalgic for the time when eBay was an auction site for the exchange of collectibles, antiques, the unique, the unusual and the hard-to-find.  

Why eBay management felt that it was necessary to destroy a well functioning marketplace in order to pursue markets that do not fit their processes or structure is beyond me.  They could have had their cake and ate it too had they gone about things in a different manner.  Obviously, management didn't understand the value of the marketplace that they owned, one that is now disjointed and inefficient due to their "disruptive innovation (!?!)".  That term in and of itself speaks volumes regarding management mindset.

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by:

Fri Feb 19 13:41:36 2010

It will just turn into another huge vector for scammers to prey on consumers, along with ebay's an paypal's help of course. Yes, the funds will be held for any little reason they think they can get away with.

The place is still crammed full of fake hijacked iphone listings.

item #
110483229998

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Smitty

Fri Feb 19 14:32:50 2010

Ina states;

''While the ads appeared in searches on Bing and Yahoo, the ads were conspicuously absent from Google searches, at least when I checked on Thursday evening.''

Yes, excluding Google CheckOut from the list of ''safe payments'', was a brilliant idea. Ebay is JDs bailiwick and he knew Google couldn't do anything about his decision.

Yahoo it or Bing that, must be common expressions in his world. Or maybe he's just not too bright.

IMO, banning GCO was the most damaging move that JD & crew have made so far. Every ebay seller & every ebay stockholder, has been hurt by that decision. This is what happens whenever shortsighted people are given control.

Smitty

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: EventHorizon1984

Fri Feb 19 15:38:21 2010

If you do a search for ''apple ipad'' or ''ipad'' you get no eBay ads.  And the usual links to:

http://www.apple.com

If you do a search for ''apple ipad ebay'' you get the generic eBay ad; keying on ''ebay''.  And the link to:

http://ipad.ebay.com/

As per usual eBay procedure, there are NO Apple copyright notices or marks on the page.  Given the number of lawyers at eBay, we always found this odd.

Have to wonder if Apple plans to sell on eBay?

As a side note, the code monkeys who put that eBay page together embedded these links.

http://www.youtube.com/v/9eVCFXxgn2M
http://www.youtu
be.com/v/WRbJ9TaCijM
http://images.apple.com/ipad/design/images/multi_touch_20100127.png
http://images.apple.com/ipad/app-store/images/iwork_20100127.jpg
http://images.apple.com/ipad/design/images/a4_chip_20100127.jpg
http://images.apple.com/ipad/design/images/a4_chip_20100127.jpg
http://farm3.static.flickr.com/2681/4320204339_46d7107004_m.jpg

And
affiliate tracking.

http://rover.ebay.com/roverns/1/711-13271-9788-0?


//

Apple
Macintosh 1984 Superbowl Commercial
http://video.google.com/videoplay?docid=-715862862672743
260#

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

This user has validated their user name. by: Philip Cohen

Fri Feb 19 16:14:26 2010

@ EventHorizon1984,

All those lawyers are to protect eBay; they could not care less about the protection of anyone else, copyright, trademark or no.

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

This user has validated their user name. by: Philip Cohen

Fri Feb 19 17:07:19 2010

Another point on the protection of registered brand names, if the registered owner makes no attempt to “protect” its registered brand name (and demand that other users thereof do so too) by using it in such a way as to give it the best protection, then they risk the brand name becoming a generic term sooner than it might otherwise, and the trademark protection can therefore be lost. That’s why “professional” companies such as DuPont always, at least on first reference, refer to their products comprehensively, for example, “DuPont™ Teflon® fluoropolymers”. Of course time invariably does render such brand names generic and the classic example would be the term “nylon” which originally was the brand name given by DuPont to their synthetic polymer discovery.

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Fruity

Fri Feb 19 23:39:18 2010

I will prefer the ebay counterfeit ipads myself. lol

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: buck efay

Sat Feb 20 11:57:57 2010

They'll be called Ipaads on Ebay, Ebay has already bought up every variation of Ipad, they never learned anything from the Luis Vitton case.

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Ebay No More This user has validated their user name.

Sat Feb 27 12:42:23 2010

Buck Efay you have the Ebay buying experience down perfectly. I don't understand why Alibaba doesn't just buy Ebay to have a ready made platform for Alibaba sellers. It's not like Ebay's reputation could get any worse or anyone would miss Ebay.

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Mike
Web Site

Wed May 26 09:04:11 2010

This will bring a lot of spammers...buyers should be carefull..otherwise they may lose much money on this...

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: Anime
Web Site

Tue Jul 6 05:02:42 2010

Apple claims that the iPad's battery can provide up to 10 hours of video, 140 hours of audio playback, or one month on standby. The battery loses capacity very soon unlike they claim

eBay Wants to Sell You an Apple iPad   eBay Wants to Sell You an Apple iPad

by: alex
Web Site

Sat Sep 11 23:40:57 2010


The implementation of eBay sales, the listing on eBay a snap. Want to sell that item you do not need? Use the iPhone camera to take your picture and speed in the list on eBay. This application is intended for informal traders and is not compatible with all features available for sale on the eBay site.

Click to view more comments
1 2  [Next Page]


Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page
.

Login for AB Verify
Be sure and use your email address and password to log in.

 
Email:
Password:
 
 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.