|Fri Dec 3 2010 12:07:52|
Surveyed eBay Sellers Expect Increased Holiday Sales
By: Ina Steiner
eBay conducted a survey eBay of 435 small businesses in September about their expected holiday sales performance. eBay released the findings of the report today:
- More than half of the respondents (60%) to the survey said they were considerably optimistic about the future of their online businesses in the 2010 holiday shopping season.
- Almost three-quarters of those surveyed (72%) said they expected their total online sales to increase during the holiday months of October through December.
One of the sellers, Isaac Yoselovsky, who operates eBay Store aSavings, said he had doubled his shipping staff in anticipation of increased sales. "We're already seeing strong sales - it took us only eight hours to sell 2,000 Zhu Zhu Pets during an eBay Daily Deal well before Black Friday this year, and we're expecting fourth-quarter sales to be double or triple what we sell in other quarters."
- In addition, 53% of respondents said they planned to raise their sales targets next year, and 36% plan to increase their inventory through 2011 by up to 15% or more.
eBay spokesperson Johnna Hoff told me the survey results are further evidence that small businesses on eBay are well-positioned for online growth.
The survey also asked about mobile commerce and taxes: 73% of respondents say it is important to them that shoppers have the ability to browse and buy items on eBay using mobile devices, and 60% say they are willing to adjust their eBay listings for easier viewing on mobile devices.
Not surprisingly, 88% of respondents said they would not support an Internet sales tax, and 81% said they would support a small-business tax exemption in the event such a proposal was put into law.
eBay conducted the U.S. Online Business Index survey of 435 small businesses who had been selling on eBay for at least six months, sold at least one item on eBay in the past six months, and were the primary decision makers of their businesses on eBay. Surveys were administered online by Decipher Inc. between Sept. 13 and Sept. 19, 2010.