|Mon Nov 1 2010 00:15:16|
eBay Rolls out New Home Page
By: Ina Steiner
Holiday shopping has arrived, Black Friday is only three weeks away, but eBay continues to roll out changes to its site. The latest change is a new home page that is part of an overhaul in how shoppers find and buy products on its website, according to an article in today's Wall Street Journal.
However, a major design change is the elimination of horizontal tabs at the top of the page, replaced by ten vertical "tabs." The horizontal tabs remain on other pages on the eBay.com website. It's uncertain how shoppers will receive this change, but it seems a bad time to find out as sellers count on holiday sales for a major part of their business.
eBay tells visitors the new homepage is faster, features a more consistent use of modules, and offers prominent category navigation. The home page also highlights "hot new deals and trends." eBay also displays information about visitors' recent activity, including bidding, items outbid, watched, last viewed and searched.
eBay is also using the home page to point shoppers to its Diamond sellers, including brands Calvin Klein and Timberland, in a "Buy direct on eBay" module. A "Shop safely on eBay" module highlights eBay Buyer Protection, eBay Top-Rated Sellers, and PayPal.
eBay CEO John Donahoe told the Journal that eBay is becoming a more technology-driven company and said he has an internal goal to increase the size of catalog to 40% of inventory by the end of next year, a reference to the changes eBay recently rolled out in the iPod, GPS and DVD categories.
eBay.com added a graphic to the top of all pages displaying how many days left before Christmas, and added a new graphic on the Item page. In the Delivery section (underneath Shipping), it now has a picture of a package and says, Get it in time for the Holidays! in red, with the estimated delivery time - for example, "Estimated between Sat. Nov. 6 and Tue. Nov. 16"
eBay also links to "The Gifting Spot" from the home page, which it says "has the hot holiday gifts for 2010, something for everyone. Use this online guide to find gifts that are just right for your husband, wife, kids, family fashionista, techie, sports fan-everybody on your list." You can find it at Gifts.eBay.com.