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Mon Oct 11 2010 22:53:49

Facebook Needs a Shopping Search Engine

By: Ina Steiner

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Facebook shopping has come along way since it opened its platform in 2007. Sellers can use Payvment, for example, to set up Shops on their Facebook so buyers can make a purchase without leaving Facebook.

It seems every major marketplace now has a Facebook shopping app that lets you import your marketplace listings directly into a Facebook Shop tab. Usually clicking on a product in someone's Facebook Shop takes you back to the marketplace to make the transaction.

But there's a glaring piece of functionality missing from Facebook Shops - there's no way to shop across all of the shops on Facebook. If I'm looking for handmade jewelry from my Facebook friends and friends of friends, I'd have to visit each of their pages to see if they have a shop.

Payvment's app comes close. If you are in someone's Payvment-powered Shop tab, you can search across all Payvment listings on Facebook, or limit it to just that seller's Payvment listings (see screenshot). However, it doesn't let you search just your friends' listings. And it doesn't search listings added through applications from Etsy, Vendio, and all the other third-party shopping apps on Facebook.

It's worth noting that you can search across classifieds on Facebook Marketplace, which is a classifieds service powered by Oodle. It lets you search across all Marketplace listings, or limit it to just your friends, or people in your network. But again, it doesn't find products in people's Shops.

Being able to search across all third-party Shop apps would take Facebook ecommerce to a whole new level. After all, if people can't see your products on Facebook, how are you going to make any sales?

Comments (3) | Permalink

Readers Comments

Facebook Needs a Shopping Search Engine   Facebook Needs a Shopping Search Engine

by: Sharon
Web Site

Tue Oct 12 00:08:37 2010

I agree.  I've set up a ''Page'' for my store, but whenever I do a search, nothing comes up on it.  Course, it may just be that I haven't set something up right.  Facebook doesn't give particularly good instructions, to that end.

Facebook Needs a Shopping Search Engine   Facebook Needs a Shopping Search Engine

by: Tony

Tue Oct 12 11:12:21 2010

try Payvment on facebook. It lets you search across all of the shops on facebook.

Facebook Needs a Shopping Search Engine   Facebook Needs a Shopping Search Engine

by: On Lies and Secrets This user has validated their user name.

Sun Oct 17 15:52:52 2010

I think facebook should tread cautiously with ecommerce and how extensively it is integrated into their site.  I don't think that many people are on facebook in order to shop and most people that I know who are on facebook are at least somewhat annoyed by the facebook ads (some of which they find to be insulting).  A shop on facebook would probably be most effective if it supplements a broader ecommerce selling strategy of which it is only a small part.  I think a drive to force commerce on facebook or to turn it into a shopping platform would destroy its appeal for many people.

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