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Tue Oct 5 2010 22:34:37

eBay Influences Listing Behavior with Selective Promotions

By: Ina Steiner

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Like many things on eBay these days, including its new fee structure, promotions have become more difficult to keep straight. Blame it on eBay's attempt to modify sellers' behavior depending on the type of seller and what they're selling.

On Monday, eBay announced a 3-day promotion for which most sellers would be eligible: list in the auction format for a 10-cent listing fee no matter the starting price of the auction listing.

But this seemed to conflict with a promotion advertised last week through an email to certain sellers (unlike most promotions, it was not advertised on the Announcement Board). That promotion, which excludes eBay Store subscribers, waives listing fees for up to 100 Auction-style listings no matter the starting price of the auction (normally non-Storeowners can list up to 100 free auctions for those with a starting price of 99 cents or less).

One AuctionBytes reader who signed his email, "Dazed & Confused," wrote, "I received an email recently from ebay saying there would be a Free Listing Period until early January 2011. Now today 10/4 I get an email saying there is 10 cent listing for 3 days. What goes on with these people?"

Another reader wrote this morning, "if my memory serves me - last week eBay announced that there would be NO listing fees charged - no matter the start price - for auction style listings from that day until Jan 7 - correct? This morning there is a super special of TEN CENTS listing fee no matter the start price. This is very confusing (for me) but obviously not for the "great minds" at eBay."

Through its pricing and promotions this year, eBay is pushing casual sellers into the auction format and serious sellers into listing in fixed-price format. To see where eBay is headed, take a look at its new tailored shopping experience in DVDs, GPS and iPods introduced last month, where product pages feature a side-by-side view of listings by format.

eBay has always used fees and promotions to push sellers into listing behaviors - former eBay CEO Meg Whitman referred to them as "levers" eBay could apply to balance the marketplace. But her replacement John Donahoe has increasingly segmented sellers, leading to this week's confusion over eBay promotions.

For an overview of eBay promotions, take a look at this AuctionBytes Cool Tools chart, and let us know what you think of eBay's seller promotions.




Comments (30) | Permalink

Readers Comments

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

This user has validated their user name. by: Mercy the Mingless

Tue Oct 5 23:18:21 2010

In May 2008, Scot Wingo interviewed eBay CEO John Donahoe for Wingo's blog ''Ebay Strategies''

Wingo - ''What are you doing to accelerate eBay?''

Donahoe ''We are driving more changes than ever. There are no silver bullets, we're testing in different geos, when we find things that work, we'll do more of them and less of the ones that don't.''

Donahoe is delusional.  There is no other explanation.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: bozo

Tue Oct 5 23:31:19 2010

Ok so from monday 2pm to 3pm it's promotion this then from 3 to 4 it's another promotion if you are over 5 feet high but less than 6 feet.
However if you are 5'5" BUT your left foot has 2 toes then you can get the super seller badge which allows to get promotion 3 from 2:30 to 5, ....

Bottom line is have 3-4 ebay accounts and list left or right depending on where the wind blows it changes every day regardless.

Simon says discount today
and discount tomorrow hahah Got you didn't say "simon says"

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Sybil Bay

Tue Oct 5 23:47:21 2010

The three faces of eBay. Ebay has an identity crisis. They are throwing anything out there to see what sticks. If you think the sellers are confused, just think what is going on with the buyers.

They come to eBay and are first forced into Rotten Match and then if they know better to change it,

they then see fixed and auctions starting with .99 to insanity,

free shipping to the sky's the limit shipping

and the choices and decisions go on and on.

Sellers are jumping through hoops but nothing really matters if eBay cannot bring buyers to the site since they won't spend the seller's fees on advertising. Still again we are in one big loop since and if buyers come to the site they are confused. Also who wants to do all that work just to find a widget?

But now back to eBay, most things are done just to pull the wool over their quarterly reports. I think JD should buy stock in fudge.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Mr Obvious

Wed Oct 6 00:28:09 2010

Coercion (pronounced /koʊˈɜrʃən/) is the practice of forcing another party to behave in an involuntary manner (whether through action or inaction) by use of threats, intimidation or some other form of pressure or force. Such actions are used as leverage, to force the victim to act in the desired way. Coercion may involve the actual infliction of physical pain/injury or psychological harm in order to enhance the credibility of a threat. The threat of further harm may lead to the cooperation or obedience of the person being coerced. Torture is one of the most extreme examples of coercion i.e. severe pain is inflicted until the victim provides the desired information.

http://en.wikipedia.org/wiki/Coercion

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Dazed & Confused

Wed Oct 6 00:33:48 2010

Looking at that chart makes my head spin.
What do i think?
Ebay management is desperate and incompetent. Same as has been for a long time.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Paul

Wed Oct 6 00:33:51 2010

Obviously the 10-cent listings are for store owners.  But store owners can always take advantage of the free auction listings by using another ID. I do that all the time and provide a link to my store in every listing.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Johnny Rotten

Wed Oct 6 00:43:37 2010

Personally, I pay no attention to promotions.

I list when it is convenient to do so, and when the time is right for sales, ie not in the summer, or on holidays.

And also, I list only when I have sufficient stuff to sell in case I get some idiot redneck Walmart shopper giving me 1 or 2 star DRS's (with positive feedback no doubt), which could cause eBay's henchmen to limit or suspend my account until those stars drop off in a year.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Rich

Wed Oct 6 01:49:22 2010

It's hard to run a profitable and enjoyable stable business or side business; when Ebay appears to be run by a mentally challenged management team.  Here's a possible 2 year solution for stability, seller profitability and incentive for new sellers to try Ebay.  How about up to 200 auctions per month with a 10 cent listing fee until January 2013 for ALL sellers and all prices? Isn't this better than constantly changing different prices for different sellers? Free listings lead to sellers taking shots at high prices which drives buyers away.  10 cents keeps it honest. And when done for all it doesn't lead to store owners opening and closing their stores or using new id's to get the specials.  Just an idea for Ebay management if any are let out today

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Pay us to list

Wed Oct 6 09:05:13 2010

Soon the only way people will list is if eBay pays you to stay with them.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: buck efay

Wed Oct 6 10:03:35 2010

Donahoe says the next 6 months will be bad as they change search again. How much worse will Ebay's BOD allow it to get? Already killed off billions in profits since this jackaho took charge. What a bunch of morons.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Patricia This user has validated their user name.

Wed Oct 6 11:56:37 2010

Well - I listed some things yesterday and they were still free to list so I can only assume that this 3 day 10 cent listing fee is only for those who were not eligible for the free listing fee or those who have already gone over the 100 free listings a month?  If not, then I'm stumped.  I only know I'm still listing free.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Rupert Pupkin

Wed Oct 6 12:38:54 2010

"
eBay has always used fees and promotions to push sellers into listing behaviors - former eBay CEO Meg Whitman referred to them as "levers""

It looks like her illegal Mexican housekeeper/nanny will lever her sorry a$$ out of the governorship LOL!

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Rupert Pupkin

Wed Oct 6 12:43:55 2010

" eBay is pushing casual sellers into the auction format and serious sellers into listing in fixed-price format."

If eBain wants to push veteran sellers into the fixed-price format, why don't they offer 100 free Buy It Now listings to them?

And include the store owners. As a store owner myself I resent being treated like a second class citizens on their "freebies."

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Neil

Wed Oct 6 13:12:30 2010

Why do people get so dazed and confused so quickly? All one has to do is read the bold and fine print.

http://pages.ebay.com/promo/10centAuctions/

1) This promotion applies to both eBay Stores subscribers and sellers who do not have an eBay Store subscription. (bold print)

2) *Non-store subscribers are still eligible for 100 free insertion fees per month. See details. After the 100 listings have been used, eligible Auction-style listings will receive the 10¢ promotional rate per item listed. (fine print, don't know why this wasn't bold)

So, the For three days only, October 5-7, list Auction-style for just 10¢ Insertion Fees, regardless of your start price promo can be used once one has used the ListFreeHoliday2010 promo.

I agree, eBay could have done a better job of highlighting the differences between the two.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Patricia This user has validated their user name.

Wed Oct 6 13:42:21 2010

Thanks Neil....as usual, one has to be an Einstein in order to decipher some of Ebay's writings (some of which THEY don't even understand).  They are obviously NOT mental giants ;-)

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Beenthere

Wed Oct 6 17:50:50 2010

Hello again, for today.

My gut tells me that China already has control one way or another. Things change at the whim of the Lau Ban. (old boss) I previously worked in northern China and this is how it went until I learned Chinese. Say one thing and do another... that's how it works. Doubt if I'll be back, have a good anyhow people.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Troglodyte

Wed Oct 6 18:33:32 2010

Still more examples of 15 years' worth of erratic, dependably undependable, unreliable, unstable, and untruthful ebay actions.

These mafiosi are among the worst sort of white collar criminals.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: harry hoppe

Wed Oct 6 20:35:37 2010

I have over 2 thousand feedbacks .I been selling for four years. I finally bought somthing and it came broken. I contacted ebay and they said that it is broken during shipping and the seller does noit take returns and therfore I will not get my money back. WOW John Donahue very bad buisness.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Rupert Pupkin

Wed Oct 6 21:29:12 2010

@harry hoppe

"I contacted ebay and they said that it is broken during shipping and the seller does noit take returns and therfore I will not get my money back."

Brother, you must have called the wrong damned number.

eBay Influences Listing Behavior with Selective Promotions   eBay Influences Listing Behavior with Selective Promotions

by: Rick1313

Wed Oct 6 23:43:44 2010

''I contacted eBay..,''.

Wow! A user actually getting through to eBay. Will wonders never ....well,you get the idea.

However, April 1st is still a ways away.

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