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Fri Jan 22 2010 13:03:04

Frooition eBay Designer Announces MBO

By: Ina Steiner

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Frooition went into administration (see Wikipedia definition), and the company announced a management buy-out of the business, funded by CEO Phillip Molloy and Director Grenville Whelan.

Frooition designs stores for eBay sellers, who have not been impacted, according to the company's spokesperson, who wrote, "In short, it's an MBO, the result of which is that the business will move from one entity to another, hence the current entity will go into administration but this will have no negative impact on customers whatsoever."
 
Andy Geldman broke the news in Auction Software Review this morning, reporting that Frooition Limited went into administration on January 7, 2010.

Frooition CEO Phillip Malloy wrote in an email this morning to AuctionBytes, "It's all good and positive news for us and business as usual as far as customers and partners are concerned - no drama." He did not respond to our question about what led to the company's financial problems. The company's announcement is found here on its website.




Comments (9) | Permalink

Readers Comments

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: of course

Fri Jan 22 15:53:50 2010

Common sense, anything to do with ebay will cause money lost and bankrupancy.

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: fruity

Fri Jan 22 23:24:16 2010

I'm sure Debbie Levitt who owns As Was is gonna milk this one!

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: Hmmmmm

Mon Jan 25 06:13:01 2010

If Frooition did disappear, so would all of their eBay designs, all of them not just the subscription one - its all just rented.

The company failed, and it is not the first time if you check up, no idea why they would want to carry on milking it.

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: old wise one

Mon Jan 25 10:31:31 2010

Not surprising at all.. and rather scary for me and all the others who took the bait...

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: Frooition awful

Sun Feb 21 01:47:17 2010

Go figure -- Frooition had a few good customers and milked the new ones purely for cash flow.  I specifically asked to build an ebay motors store but was never told it wasn't compatible on ebay motors!  They gladly took my money and told me to just manually copy-paste my listings!  No roll out, no follow-up, just here you go, oh, and if you need help, you have to pay for that.  I take that back, the poor admin did reply advising someone would contact me.  That never happened.  I will slam this company or any remake, rename forever!  

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: John Roberts
Web Site

Thu May 27 09:46:44 2010

I have had many problems with frooition, especially that their site goes down and so do my products on ebay. No one answers the telephone and no support.

I found another company called Geografixx.com that offers very high quality and custom made professional ebay templates and ebay stores. I especially love their template generator and how easily it recreates my auctions. and unlike frooition, It never crashes.!

Here is more info on their ebay templates

http://www.geografixx.com/eBay-Templates

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: greg
Web Site

Tue Sep 14 09:45:18 2010

FROOTION NEEDS TO FOLD FOREVER!!! Worst customer service i've ever experienced. Never received such combative negative attitudes from someone I was giving money to for services.  When we needed help with various roll out issues it was like pulling teeth. They never finished the job right , and now we are moving away asap.  Debbie at AS WAS is not an alternative either. Find someone else...

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: Blue Label Studios
Web Site

Tue Sep 21 18:49:07 2010

If you visit their website, there are quite a few spelling errors. Perhaps nothing huge, but tacky nonetheless.

Frooition eBay Designer Goes Bankrupt, Announces MBO   Frooition eBay Designer Goes Bankrupt, Announces MBO

by: Adam
Web Site

Tue Jan 10 15:50:54 2012

Wow, just wow.  They are still selling though.  Along with providing the worst customer service known to man.



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