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Wed Sept 2 2009 21:06:34

eBay's 'Best Match' Test to Limit Exposure for Some Features

By: Ina Steiner

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eBay is doing away with certain optional listing features on October 1, 2009, as part of its changes to Best Match search that were announced as part of the "SR2" (Seller Release 2) in July. The company told AuctionBytes it has been testing Best Match under SR2 changes, and that the testing was going well. It is kicking off a new test today in which it said some visitors to the site would see search results under the new feature presentation.

In October, eBay will discontinue Featured Plus and will make Featured First available only to eBay Top-rated sellers and only for Best Match sort, and it will remove some other features including the Gift icon, Border and Highlight.


During the test, which runs from today through September 19th, eBay will get a preview of the how its updated Best Match algorithm performs against the new feature presentation that will come with SR2. eBay said a maximum of 20 percent of users would be getting the test experience, and less than 20 percent for some features.

Because the test impacts sellers who are paying fees for these features, eBay will be proactively crediting sellers for listings impacted by the test. Sellers will be credited for 20 percent for listings with featured fees (Featured Plus, Featured First, Gift icon, Border, and Highlight) for the period of the test. Sellers won't have to do anything to receive credits and should see them on the next invoicing cycle.

When asked why not credit the entire fee for features being tested, eBay said it would still be delivering at least and in many cases more than 80 percent of the value sellers have paid.

The reason for making some of these SR2 changes to the optional features is because the exposure features (Featured First and Featured Plus) push the core results set sorted by Best Match further down the page, which hampers the impact of Best Match, eBay said.



Gene Cook, Director of Global Search at eBay, talks about the testing.






Comments (88) | Permalink

Readers Comments

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: For Petes Sake

Wed Sep 2 21:31:54 2009

When asked why not credit the entire fee for features being tested, eBay said it would still be delivering at least and in many cases more than 80 percent of the value sellers have paid.


Only eBay could make a statement as idiotic as that…when I sell an item it is 100% sold; not 60/70/80 or even 99% (must be another from the negative double talk school that eBay employ)

Bottom line you are paying a listing fee for MAXIMUM buyer exposure… not a partial fee for partial buyer exposure..
Sorry eBay but you really are just a dumb group of geek kids with NO IDEA

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

This user has validated their user name. by: Ming the Merciless

Wed Sep 2 22:00:53 2009

"When asked why not credit the entire fee for features being tested, eBay said it would still be delivering at least and in many cases more than 80 percent of the value sellers have paid."

Ming's ebay Law #1:

EBAY LIES. ALWAYS HAS, ALWAYS WILL.

Q. Why is ebay refunding only 20% of the fee to affected sellers?

A. Because they can get away with it.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: Gary

Wed Sep 2 22:02:27 2009

I just looked the word shameless up in the dictionary and as an example it said "eBay executives"

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: gotta love it

Wed Sep 2 22:07:08 2009

It saddens me to say that I still rely on eBay as it remains the only viable venue. I have wished for years that something else competitive would come long, but it appears that people such as myself continue to beat down the doors to eBay to get a piece of the pie.

I am deathly afraid of the more stringent DSR policy on the horizon as I believe eBay will use this to limit and/or suspend the rest of the sellers that have made it through all the recent flury of changes that Donahoe has rolled out. If the standard for the new "top rated sellers" wasn't bad enough as it sits now, they have plans to tighten the noose even further come next April. Just read the following description from within the new policy changes and tell me this is not the writing on the wall:

#

   * In April 2010, the standards will be stricter. All eBay sellers will need to have low DSRs (1s or 2s) on no more than 1.00% of transactions for item as described, and no more than 2.00% for communication, 2.00% for shipping time, and 2.00% for shipping and handling charges.

   * To ensure lower volume sellers are not penalized as a result of one or two transactions, it will take at least four instances of 1s or 2s before consequences based on low DSRs are enforced.


# Sellers with more than the maximum allowed 1s and 2s will receive lowered placement in search and may face limits on selling activity until their ratings improve.

I would love to be a fly on the wall in corporate for just one week, and listen to these brilliant ideas these people actually get paid to come up with.

Could someone at eBay show us one business in this world that is considered a failure for having 3 unhappy customers out of 500.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: joe

Wed Sep 2 22:58:59 2009


OH YES, lets do everything we can to get those DIAMOND SELLER listings right to the top of all search results on every page...what a scam.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: joe

Wed Sep 2 23:09:47 2009


Gene is right handed, you can tell because he's pulled most of his hair out ONLY on the right side of his head!

It's the stress of working at eBay...

Oh by the way whatever happened to ''naturally falling placement'', further back in search I guess...

He'll be a gazing ball in no time...

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: joe

Wed Sep 2 23:22:54 2009


One more comment...

The test runs today (9/2/09) thru September 19. If my math is correct thats exactly 60% of a standard 30 day month. So I guess 60% of disruption is generously compensated with a 20% refund in fee's...

ONLY WITH EBAY DOING THE MATH...

AND THEY DO IT WITHOUT RIDING IN ON THEIR HORSES AND PULLING A PISTOL!!!

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: matza

Wed Sep 2 23:27:21 2009

best match is a disgrace so why would anyone pay for a featured listing that will only be seen in the best match disgrace sort?

Best match is a complete conspiracy to rip off rob and manipulate the innocent paying sellers. I think they all should be arrested.

donohoe is a criminal PIG

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: matza

Wed Sep 2 23:30:00 2009

Donohoe is a thief, he's a criminal, he's a pig, he stinks, he ought to be in jail for robbing the ebay sellers of their fees.

best match is a tool of discrimination.

Donohoe is racist!!!!

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: confused

Wed Sep 2 23:48:44 2009

This is off topic but I am confused about this new Top Seller badge or rating or whatever it is. I have 100% positive feedback (on 4200 feedbacks) and have received a 20% discount for high DSR's for at least the past three months..My one year DSR rating (which never seems to change) is 4.9, 4.9, 4.9 and 4.8..... in other words I am a pretty good seller. I just saw a listing in which the seller has the Top Rated seller badge and his feedback is 98.7 and his DSR's are the same as mine. How did he qualify for Top Rated status and not me? I received a e-mail from eBay recently that says I don't qualify for Top Rated seller status but try as I might, reading and rereading all of the new info I can't figure out what disqualifies from being a Top Rated seller. Is there any place I can go for a SIMPLE explanation of what one has to do to be a Top Rated seller? Is some little goofy rule keeping me from be Top Rated (I don't have a credit card on file with eBay for instance... is that a requirement?... I hear it will be soon so they can grab your money when they want to pay a buyer for a supposed bad item). I have not tried to contact eBay... my attempts to deal with them in the past was a nightmare. How can I find out what needs to be done? Signed/confused  

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: Jo

Wed Sep 2 23:57:27 2009

@ confused....

Can you give us the sellers id. Perhaps they are a diamond

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: Voice of Reason

Wed Sep 2 23:59:57 2009

The 20% compensation is entirely appropriate if you realize that eBay is a marketing platform/search engine. This is very common among services like Google AdSense, where service disruptions will be compensated in degree and proportion to the amount of disruption.

You should be educating yourself in how modern business practice is evolving.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

This user has validated their user name. by: Ming the Merciless

Thu Sep 3 00:10:28 2009

@ Voice of Reason

Dear Ebay Employee:

It's quite likely I'm better educated than most of you at ebay so your deprecating remarks are both unnecessary and unwarranted.

I would trust nearly any poster here before I'd trust ANYTHING ebay does or says.

Modern business is in business to make money by squeezing their customers as tightly as possible and by any means necessary to make a buck.

That's really all anyone needs to know about modern business practices of modern corporations because all strategies flow from this basic premise.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: gotta love it

Thu Sep 3 00:20:02 2009

Basically there is nothing to be confused about. If you're a diamond then your given the top seller badge, and if you're not a diamond oh well better luck next time.

In the meantime all you need to worry about is the following: What happens to sellers who do not meet the new top seller standard?
Sellers will be lowered in search standing. They may be offered coaching and training on selling best practices. In more serious situations, other consequences may also apply including limits to further selling, loss of PowerSeller status and discounts, and in some cases account suspension.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: Jo

Thu Sep 3 00:32:28 2009

@...They may be offered coaching and training on selling best practices...Brought to you by the corporation that bought skype for 4.1 BILLION and sold it for 1.9 billion yet somehow someway they made money (did they every factor in the drone hours trying to integrate skype into eBay and then finding out they didn't own key data  that allowed them to do so ending in the no synergies back-up plan not to mention the legal costs of their law firm that allowed the hole bait and switch to take place)......

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: America's Worst Run Company

Thu Sep 3 00:46:35 2009

I heard Donahoe will be coming out with a book in a few years. It's titled: How to totally destroy a successful company for Dummies.

I can't express in words how greatly I hate this man. I wish all the worst to him in all the worst means possible. All the changes he has implemented do nothing but deter sales and profit on Ebay.

Something has to come along at some point that will rival this awful company. My hope is that either Craigslist or Google decides to jump into the auction business. In my mind, that would sink Ebay faster than the Titanic.

Ebay used to be a fun and exciting place. Does anybody really look at it that way now? The answer is no, and it's hard to imagine that the folks at Ebay do not understand this. Simply amazing...

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: Ancient_Ralph

Thu Sep 3 02:28:57 2009

'...eBay said it would still be delivering at least and in many cases more than 80 percent of the value sellers have paid.'

Well, let's give this very questionable eBay modern business practice a litmus test on its legitimacy.  The test is a REALLY REALLY OLD business practice tool called the what-is-good-for-the-gander-is-also-good-for-the-goose test.  

Here's what you would need to do to run the test on this circumstance:

1 - list an item on eBay
2 - when it sells, deliver just 80% of the sold item to the buyer
3 - hold the value of the other 20% of the sold item on your books as a credit for the buyer on some future purchase

Sound legitimate to you?

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: matza

Thu Sep 3 06:05:36 2009

The reason for making some of these SR2 changes to the optional features is because the exposure features (Featured First and Featured Plus) push the core results set sorted by Best Match further down the page, which hampers the impact of Best Match, eBay said.

It pushes the diamond sellers over priced garbage a little lower. That is the REAL reason behind the changes. Right now any small seller with 25 bucks to lose can get a featured listing.

Too bad the diamond sellers will never make anything worth their time and effort and ebay is just wasting time until final collapse.

It's the worst run disaster on the internet and John Donohoe is a criminal PIG THIEF. I HOPE HE ROTS IN HELL!!!

People in California better take notice of what Meg left in charge. I'd hate to see what would happen to California if she gets elected.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: Jeff S

Thu Sep 3 06:35:34 2009

Credits on the next invoice.. that's worked well in the past.

eBay's 'Best Match' Test to Limit Exposure for Some Features   eBay's 'Best Match' Test to Limit Exposure for Some Features

by: A buyer

Thu Sep 3 07:42:34 2009

I never ever search by best match.I hate best match.It it never a so called best match for items I am looking for.Best match sucks and ebay needs to get rid of it.I search using  newly listed and ending soon.

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