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Tue June 16 2009 07:28:58

Lots of Bing at Internet Retailer Conference

By: Ina Steiner

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I am in Boston at the Internet Retailer conference to chair the Small Retailer's track on Tuesday. The exhibit hall opened at 4 pm yesterday, and appears to be larger than last year.
While it's early in the conference, there seems to be a certain optimism in the air, at least on the part of vendors as they gear up to schmooze with online retailers.

I stopped by to see what Microsoft had to say about its new Bing search engine. Jacob Horn said they have plans to launch campaigns around the Back to School and holiday shopping for the Cashback program, in which eBay participates and seems very popular with shoppers. Attendees are taking a lot of interest in the search engine, which has a shopping component.

I made it through almost half of the exhibit floor yesterday. Invodo is a service I hadn't heard of before, it supplies free videos featuring information about products that retailers can post on their websites, something I'll have to check further. And Veruta is a service that uses paid-search to target your website visitors after they've left your site.

There are many, many other exhibitors offering payment processing, ecommerce hosting, fulfillment solutions, paid search solutions and more. I'm doing some selective podcasting that will appear on the site later in the week.

As I was leaving, there was a networking event going on at the Westin next door called "Women in Ecommerce." Bernadine Wu of Fit for Commerce came up with the idea as a way for women in the industry to mingle at conferences, and she has formed a LinkedUp group. What a great, low-key way to network on the first day of a conference. There was also a "Tweetup" in the Westin bar, but people were engaging with each other, not their devices, from what I saw with a quick glance inside. Twitter was simply the tool to get the word out about the networking event.

I'm looking forward to moderating the sessions today, there's a great lineup of experts and retailers talking about email marketing, search marketing on a budget, negotiating with vendors, social networking, fulfillment, and finding an niche. If I can, I'll try to post more on Twitter, so keep an eye out.






Comments (4) | Permalink

Readers Comments

Lots of Bing at Internet Retailer Conference   Lots of Bing at Internet Retailer Conference

by: Gary Overton

Tue Jun 16 10:41:17 2009

I talked to the Veruta guy at the e-Commerce Summit. They have one of the most interesting services I have ever seen. If you visit one of their clients sites their ads follow you around the internet. Makes a site look as if it has a huge advertising budget.

Lots of Bing at Internet Retailer Conference   Lots of Bing at Internet Retailer Conference

by: Foothill Web Design

Tue Jun 16 11:06:54 2009

Hi Ina! Thanks for the report. Microsoft is calling Bing its ''decision engine.'' I'll bet right now Microsoft's ''decision'' is that we want to buy this product or that product, based on who's paying for their advertising. We shall see whether it's a search engine or a shopping engine. Have fun and keep us posted!

Lots of Bing at Internet Retailer Conference   Lots of Bing at Internet Retailer Conference

by: On Lies and Secrets

Tue Jun 16 17:47:26 2009

Sounds like an interesting conference! I hope we can look forward to more reporting on this soon!

Lots of Bing at Internet Retailer Conference   Lots of Bing at Internet Retailer Conference

by: Yasir Saeed

Tue Jun 30 06:17:21 2009

Sounds to be interesting conference. Need to know more about it



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