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Mon Mar 30 2009 13:47:50

eBay Bucks Loyalty Program Launches in Beta

By: Ina Steiner

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eBay is rolling out a loyalty program called eBay Bucks, which it had tested last year with tens of thousands of users in a 3-month pilot program. Not everyone will be invited into the new program right away - during the beta, eBay Bucks will only be available to randomly selected eBay customers who receive an invitation via email and in their My Messages inbox in "My eBay."

Participants in the program will earn 2% in eBay Bucks on all qualifying purchases. After the end of every calendar quarter, participants will receive an eBay Bucks certificate and will have 30 days to spend it on eBay. The eligible period for earning during the beta is April 1 through June 30. Beta participants will receive their first eBay Bucks certificate on or about July 9.

The Terms & Conditions are spelled out online. Excluded are sales tax, shipping charges, discounts, partial refunds, free items, items that fail to comply with applicable eBay terms and conditions, past purchases, and non-shipped, undeliverable or returned items. Certain categories are also excluded. A tutorial is posted online.

Users in last year's pilot program had complained of problems redeeming the "eBay Bucks," which could only be used on a single transaction. For example, a shopper who used a $20 eBay Bucks credit on a $10 item had not been able to apply the remaining $10 to another transaction.

The new program allows users to apply the Bucks towards multiple merchants and multiple transactions. The program auto-applies the Bucks credits towards all eligible transactions, leaving it to buyers to turn it off if they don't wish to redeem the Bucks on a particular transaction.

Users who are opted in to the new program will see eBay Bucks promotional material on Item pages as they shop, and the global eBay header will display how many Bucks they have already earned. This makes the program more powerful, as it reminds shoppers about the rewards program. Shoppers will be able to view details about the program in their account information and will see a list of qualifying purchases they have made.

eBay said it would continue to run its coupon program, believing the two programs are complementary. PayPal is also considering a loyalty program of its own.

eBay said it would listen carefully to customer reaction during the beta phase "to inform plans for extending the program to more customers." The beta program will launch on April 1, 2009.





Comments (52) | Permalink

Readers Comments

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: RichardC

Mon Mar 30 14:11:33 2009

Big Deal! Too Little Too Late.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: TekGems

Mon Mar 30 14:16:09 2009

Ina, do you know if this program stacks with other services like Live.com Cashback and BigCrumbs? Aggregated, this could 10% or more off your purchase price assuming you didn't pay for UPS Next Day Air.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: Mark

Mon Mar 30 14:28:46 2009

I am entitled to 15% powerseller discount over January. But even after a lenghty discussion with eBay's customer support I do not receive the discount although they they promised it. So at the end of the day you have to fight for eBay's promised discounts. So eBay: keep your eBay Sucks Loyalty Bucks. I don't want them any more.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: Patricia

Mon Mar 30 16:14:08 2009

This seems to be yet another program that will NOT be aimed at small sellers.  So...I'm just not interested...

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

This user has validated their user name. by: Ming the Merciless

Mon Mar 30 16:17:44 2009

IMO, ebay should have called this program something else.

Given's ebay's corporate culure, the phrase "loyalty program" reeks of McCarthyism and its loyalty oaths.

But wait! None of ebay's omniscient MBAs were probably even alive during the McCarthy witch hunts and have no concept why such a term might be highly offensive to many including those who weren't alive then but have studied post war American history.

Bucks and coupons that motivate those with money to spend is good, but the name they chose reflects ebay's culture of fascism (or worse) more than they know.

Kind of like me calling what ebay has done to sellers in the last a pogrom.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: ebay=penny stock

Mon Mar 30 18:31:21 2009

Suck bucks

Another desperate program by a desperate company.

Ought to be just right for the scammers and fraudsters.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

This user has validated their user name. by: Ina

Mon Mar 30 18:41:17 2009

Shoppers seemed willing to jump through a few hoops with the Microsoft Live Cashback program during the holiday season. Do you think saving 2 percent is a good incentive? Reminds me a bit of the Discover Card program.

I don't see a downside other than potential problems with tracking and redemption (we'll find out in July). If it is an incentive for shoppers, then that is good for sellers, assuming they don't get asked questions about the program!

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: eBuyer Feedback

Mon Mar 30 18:43:55 2009

@ TekGems

Last year's program did stack.  That is how I paid for my current laptop.  20% live cash back + 8% eBay bucks + 10% off purchase up to $1000 coupon = extremely cheap, brand new XPS.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

This user has validated their user name. by: Ming the Merciless

Mon Mar 30 20:04:49 2009

What does ebay plan to do to obtain/regain seller loyalty?

Tanking Cheap Chinese Cr*p Match, restoring the ability to leave appropriate feedback for buyers, developing a more equitable star system with reasonable rather than intentinally misleading definitions, offering free listings, and reducing outrageous FVFs would be a good start.

But ONLY a good start. Next would be investing enough to create a stable and simplified technological infrastructure and interface, developing a reasonable and equitable seller arbitration system that includes independent ombudsmen and a well defined appeal process so that the innocent get banned along with the guilty, and hiring a management team that comprehends who their customers are and treats them respectfully. Odds?

PROBABILITY ZERO!

Instead ebay will inititate their 'loyalty program' by offering 'bucks' to a select group of buyers: THOSE WHO ARE BUYING FROM THE  DIAMOND POWERSELLERS.

Remember, at least one of the Diamonds (BUY) is already becoming noisy, whining seller because their ebay sales aren't as ebay promised and likely not producing a positive ROI.

ROTFL!

Loyalty is a two way street -- something Pierre and ebay forgot sometime after NEG MEG WHITMAN in 2010 took over.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: Mitch the Whiner, San Jose, CA

Mon Mar 30 20:50:49 2009

Yup, Buy ain't going anywhere. In response, they admitted to being unhappy with Ebay, so what does Ebay do? Take more steps to make their site more Buy.com friendly. I'll NEVER EVER buy anything from a Ebay diamond, on or off Ebay. Buy.com, if you're reading this, beware, as you have tied yourself to a bunch of criminals. You have made sure thousands of the best buyers on the net will never buy from you due to your Ebay dealings.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: joe

Mon Mar 30 20:54:18 2009

So I see I'm going to get 20 cents back on every ten dollars I spend. This months rewards would be 25 cents
This program will go nowhwere...and benefit absolutly no one...not even eBay...

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: o.c.d.collectibles

Mon Mar 30 23:00:14 2009

Something else to cause more glitches in the ebay site.What else is new? Ebay is getting so boring and predictable.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: o.c.d.collectibles

Mon Mar 30 23:05:43 2009

LOL! Notice how ebay announcements of "new changes" are still being popped out at the last minute, although they say they won't do that more than every 6 months!

Also, notice the wording "eBay said it would listen carefully to customer reaction" LMAO!!!

Listening carefully?? Come ON!! what a joke! I can't stop LMAO!!

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: Not Ming, but a fan!

Tue Mar 31 01:27:54 2009

I can't even search Ebay since the Crummy new "Search Experience", so they can shove their loyalty bucks, maybe Don ho can buy a clue with them.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: On Lies and Secrets

Tue Mar 31 02:13:23 2009

I am not sure how this program will address any of the issues that have analysts concerned about the long term prospects of the ebay corporation in a meanigful way.  Exactly what impact will this program have on ebay's revenues long-term?  How much are their projections wishful thinking?   Is the revenue or benefits gained (if any) worth the amount of effort and resources that this program will cost the company given the highly precarious state that it is in currently?

If the user base is eroding, then I think they ebay corporation should address the root causes of this erosion rather than throwing together yet another program. It is like trying to fix a house with a bad foundation by painting the shutters a different color.  Sure, a few people may admire the color scheme of newly painted shutters, but the house is still going to fall down unless you fix the foundation.

IMO, the ebay platform is very complicated to use compared to most other online vendors.  Adding a loyalty program on top of an already byzantine system seems like a poor idea to me.  IMO, the ebay corporation should be simplifying and streamlining the buying process - not adding extra issues that a buyer has to think about before committing to making a purchase.  

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: Nonsense

Tue Mar 31 03:21:16 2009

They must be getting desparate.
They could have avoided all of this, but it's too late now.  
The wound is too deep.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: JDsDemon

Tue Mar 31 04:11:04 2009

Dear ebay,

If it wasn't broken, why'd you break it?  Unravel the twisted mess Donahoe and Norrington got you into, and your company will thrive again.  But, this is a limited time offer!  You're known by the IMA as a bunch of esoteric control freaks who tried to replace their selling base with diamond junk sellers, and you lost the 'zing'.

Loyalty Bucks, for whom?  Buyers who have already maxed their 'no payments for 90 days' debt offers?  Those same buyers who used to have online garage sales on ebay to buy more stuff are unwanted by ebay now.  That was your base, you bunch of wannabe intellectual weirdo control freaks.

The BOD needs to act now and fire the CEO of ebay before obama does.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: ebaysucks

Tue Mar 31 06:30:36 2009

Remember those threatening reminders about charging excessive shipping compared to other sellers every time you listed an item?  I don't see them anymore.  I wonder why??  I'm sure some worthy lawyer saw that as a form of blackmail and monopoly so that eBay can make more Final Value Fees which resulted in a lawsuit.  Yes folks I think there are laws on the books in this country still that make that kind of activity illegal.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: ebaysucks

Tue Mar 31 06:44:15 2009

China sellers?  Yes many of them on eBay thanks to good old Meg the greedy whore that she is.  Now just think about what kind of positive experience it must be for a buyer who has to send a defective or broken item back to China.  Can we say to the buyer "You're so F@$#ed!!  This kind of behavior clearly demonstrates eBays greed taking precedent against the fact that eBay prides itself in providing buyers with a safe and positive buying experience. Oh, and lets not talk about the sellers safe and positive selling experience shall we.  I think that kind of nonsense ended about 8 years ago.

eBay Bucks Loyalty Program Launches in Beta   eBay Bucks Loyalty Program Launches in Beta

by: @ebaysucks

Tue Mar 31 07:27:25 2009

true. That is just 1 out of thousands of illegal and corrupt things that ebay does or truies to do. What is this garabage - no money orders? That is a lawsuit waiting to happen.

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