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Wed Mar 25 2009 00:06:44

Search Engine Strategies Kicks off in NYC

By: Ina Steiner

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Guy Kawasaki gave the keynote address at the Search Engine Strategies Conference in New York on Tuesday. A product evangelist, author of Reality Check, and founding partner of Garage Technology Ventures, Guy gave a compelling presentation on the use of Twitter as a promotional and marketing vehicle.

The Wall Street Journal blogged about the controversial aspect of Guy's keynote, as some believe he crosses the line into spamming. Attendees I spoke to came away with a better understanding of how to use Twitter and some of the powerful tools they could use to help automate and measure their Twitter activities.

Guy was signing copies of his latest book, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. I stopped by the Prime Visibility booth and spoke briefly to Guy, who suggested I tweet all of the articles and posts I write. When I looked skeptical (I currently am selective in my tweeting), he said, "You don't write crap, do you?" He then signed a copy of his book, which I'll give away to a reader (stay tuned for an announcement - follow me on Twitter to make sure you don't miss it, I'm at http://www.twitter.com/AuctionBytes.)

I conducted some interesting podcasts with Lion Brand Yarn, Pop, and adMarketplace, they will go up on the site in the next few days.

I also met a contingent of AuctionBytes readers (see photo): Marlene Gavens of The-Savvy-Seller.com, Jake Becker of WatchCount.com, and Marcia Cooper of ClickTixHub.com. (I have met Marcia and her husband Harvey Levine many times at eBay Live conferences, so I was delighted to see her again. Marlene is a big Twitter user, and Jake offers some useful tools for eBay users.)



Given the state of retail and the economy, I was surprised at the vibrancy of the show. There was no doom and gloom, and the exhibit hall was consistently packed.

The conference offers 70 sessions designed to help Internet marketers increase traffic via organic listings and through paid search advertising. The show runs through Thursday, more information is available online.

On Wednesday I will check out the presentation of the new Google AdWords interface.






Comments (3) | Permalink

Readers Comments

Search Engine Strategies Kicks off in NYC   Search Engine Strategies Kicks off in NYC

by: Harriet

Thu Mar 26 09:02:15 2009

Will you be writing about how Twitter can help with online selling? I for one, would be interested to know.

Search Engine Strategies Kicks off in NYC   Search Engine Strategies Kicks off in NYC

by: John

Fri Mar 27 11:20:44 2009

Hey Ina, Got anything else to report on? This one tanked. Perhaps something on eBay selling? pay-pay

Search Engine Strategies Kicks off in NYC   Search Engine Strategies Kicks off in NYC

by: kitty

Fri Mar 27 20:20:47 2009

I am not amazed at the vibrancy, despite or because of the economy some of us online sellers have seen an increase in sales.
My brick and mortar jobs have seen the stock market as a reason to do salary cut-backs.  Thank goodness I have the websites.  
Please, please give us feedback on how and which inline search engines will assist us best.  Right now I only have three indecent proposals on My space...



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