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Mon Mar 2 2009 10:03:23

Is Google Ramping up Classifieds?

By: Ina Steiner

Sponsored Link

I noticed that a "Google classified specialist" is slated to speak at an international classifieds conference in May. Russ Cohn, Industry Leader - Careers, Classifieds and Local Markets, Google, UK, is slated to speak at the ICMA (International Classified Media Association) conference in Estonia. (The head of eBay Classifieds Group, USA, is giving the keynote address.)

Cohn will speak about classifieds during the economic slow-down, the growing importance of the user, the role of maps, mobile and video in classifieds, and the trend towards hyperlocal products.

In an introduction to the session, the ICMA conference page says, "Much of internet usage starts from the Google homepage, and in the company's quest to organise the world's information and make it universally accessible and useful, they have turned their beady eye to the classifieds sector."

Google got into the classifieds space in 2005 with its Google Base service that allowed anyone to add virtually anything, from recipes to jobs. But while Google has geared up the ecommerce functions of Google Base by launching "Shopping," aka Product Search, it hasn't done the same for classifieds. (Classifieds listings do not show up in Google Shopping results.) In order to actually search and find classifieds listings on Google, one must go to Google Base - which is not even listed in Google's index.

(I noticed you can view the source of jobs listings - Google Base picks up CareerBuilder and Yahoo Hotjobs, among others.)

Google could do the same to classifieds as it did with Shopping - provide a direct link to Classifieds in the drop-down menu on Google.com and integrate classifieds listings into Google search results. Google Base provides a maps feature, a useful feature for searchers.







Comments (12) | Permalink

Readers Comments

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

This user has validated their user name. by: Ming the Merciless

Mon Mar 2 18:40:32 2009

Even better, Google should initiate a takeover/purchase of ebay -- hostile if necessary.

Ebay management is clearly superglued to their own hubris and incapable of developing a sound, dependable LONG TERM business plan.

Go Google!
Death to ebay corp. in 2009.

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: Lars

Tue Mar 3 00:01:20 2009

It's obvious some can't go from one discussion to the other without bringing up Ebay. This discussion has nothing to do with Ebay. Why the obsession Ming?

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: ebay is doomed

Tue Mar 3 05:19:09 2009

Because EVERYTHING to do with selling & buying has something to do with sellezbay. Don't be so naive. Not an obsession (and i am not ming) just simply stating how evil ebay is and continues to be.

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: ebay is worthless

Tue Mar 3 10:27:21 2009

ebay will be worthless in a few years, you've said this yourself. Why the hell would Google an innovative company with real vision waste their money buying an albatross like ebay? The future of e-commerce lies at the same place as the most popular search and start page on the Net.

"Much of internet usage starts from the Google homepage"

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: Harriet

Tue Mar 3 11:14:36 2009

All I can say is GREAT! I wish Google everything good. I use Google Checkout on a couple of sites, it is wonderful. Those sites also have a great relationship with Google, and my products show up and are found on Google. I use Google Analytics to see where the site traffic is coming from, and about 95% comes from the Google interface.

As far as I am concerned, they are golden.

Google Classifieds seem like a natural progression.

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

This user has validated their user name. by: Ming the Merciless

Tue Mar 3 17:13:18 2009

@ Lars

"Why the obsession Ming?"

You haven't been paying attention. I writge about several other subjects in addition to ebay.

However, in case you've been too busy there in San Hosed devising new ways to mess over sellers, ebay is also in the classified business.

I hope Google either eats ebay's lunch or buys their classfied lunch -- either option is fine with me.

Just in case you missed the relevance of my post, Lars, I've spelled it out for you in such simple terms you should be able to understand.

Death to ebay corp. in 2009.
NEG MEG (Whitman) in 2010.

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: Chad

Wed Mar 4 12:44:07 2009

I'm sure Google is very interested in the classified market.  Classifieds support traffic, users and commercial advertising...  However quality content is what supports a successful classified ad siteā€¦  Just search classifieds and every jo has a classified web site
Google will need to do better job of attracting Classifieds @ the local level.   Craig did this city to city, and  Kijiji failed because it tried to take on every city market at one time.
Kijiji quickly became a dumping ground for scammers and junk most of us in the business of classifieds do not want in our publications.
Steady growth and clean content will win classifieds... end of story.
CWells
WantAdDigest.com

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: o.c.d.collectibles

Wed Mar 4 19:45:30 2009

Google doesn't need ebay, a failing company. They can start their own auction software in 2 seconds if they wanted to. But then they would have to hire all kinds of customer service reps. At this point in time, no company wants to pay people to provide one on one customer services EXCEPT the smaller companies, who KNOW that is THEIR strength in the market! The places that succeed will foster trust and communication to the Nth degree. The reason for ebay's continuing failure, is due to the loss of that trust and what used to be, open communication.
We will all be witness to this fact. There's no doubt about it!

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

This user has validated their user name. by: Ming the Merciless

Wed Mar 4 22:46:48 2009

Ebay is IMHO, an attractive takeover target -- well capitalized at the present time and a structure in place that wouldn't require total reconstruction from scratch -- only some remodeling by COMPETENT executives.

If any of you follow Google's news stories inre ebay, then you know the ebay PR department has been burning the midnight oil to convince their handful of remaining lapdog 'business' media that ebay is a good stock buy.

NOT!

Ebay would rather fire shots over the head of Craig's List -- a silly testosterone driven strategy )dopn't forget there's a lawsuit and countersuit filed between these two) that might enable Google to destroy both.

Ebay won't be a BUY again until the current management team, their consultants, and spreadsheets are history.

And all The Ho's horse's @sses and all The Ho's yes men couldn't put ebay back together again.

Death to ebay corp. in 2009.
NEG MEG (Whitman) in 2010.

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

This user has validated their user name. by: Ming the Merciless

Wed Mar 4 22:56:19 2009

Off topic!

Yesterday, NEG MEG Whitman, who's apparently having trouble attracting real donors, donated $1 million to her 'exploratory campaign.'

Just Neg Meg's idea of the second chance offer as her initial contribution of $100,000 apparently wasn't nearly enough to explore.

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: More Bad eBay News

Thu Mar 5 06:14:44 2009

WTF ! This is being sent by sleezbay, more anti-seller news :
Dutch Auctions are being discontinued; Single-quantity auctions not affected
eBay is discontinuing Dutch Auctions on May 6, 2009, because we've found that most of our sellers are now listing multiple items with Fixed Price or Store Inventory formats. These formats are easier and more cost-effective for sellers and less confusing for buyers.

This change only affects auction-style listings with a quantity of 2 or more products. You can still list multi-quantity products in Fixed Price or Store Inventory formats.

Your single-quantity auction-style listings will be business as usual - this change will not affect them in any way.

Any Dutch Auction listings that are already live on May 6 will not be cancelled, but you will not be able to list any new online auctions with a multiple quantity (2 or more) in any category. After May 6, 2009, if you relist an online auction with a multiple quantity, you'll see the quantity reset to 1.

Sincerely,
eBay Seller Team

Is Google Ramping up Classifieds?   Is Google Ramping up Classifieds?

by: sara
Web Site

Fri Jan 21 13:28:01 2011

I think google will take over the world soon. Every person that i talk, all they saying i did this and that with google.Its great news, but bad for future.



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