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Mon Sept 29 2008 09:52:21

eBay Google Ads - Seasonal Strategy or Algorithm Fix?

By: Ina Steiner

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AuctionBytes recently noticed what appeared to be a decline in eBay's "natural search" rankings, so a recent discussion on the Webmaster World discussion forums got my attention. A participant wrote on Friday, "So I guess Ebay has realized how much they need Google's Ads because starting this week they are all over Google Adwords again after quite a long vacation."

It's an anecdotal report, but if true, there might be a number of reasons for such an increase in Google AdWords spending. The most obvious reason is seasonal - summers are traditionally a slower shopping season for etailers, so ad-spending for many keywords dips. Or, an increase in eBay advertising could be a reaction to a fall-off in natural search, as we wrote about last week.

A former eBay affiliate marketer had another theory. He suggested eBay might be trying to make up for a loss of traffic from affiliates no longer in the program as a result of eBay's changes to the program. (eBay made recent changes to its program that angered some affiliates, but it was over a year ago that eBay had stopped compensating affiliates for paid-search traffic.)

As the webmasters noted, an increase in eBay keyword bidding results in higher costs for other advertisers, but this time of year, it's probably to be expected in keywords involving consumer goods.




Comments (4) | Permalink

Readers Comments

eBay Google Ads - Seasonal Strategy or Algorithm Fix?   eBay Google Ads - Seasonal Strategy or Algorithm Fix?

by: eBay is Scum

Tue Sep 30 05:40:16 2008

We noticed a SHARP rise in false claims  at eBay - Item not received, not as advertized, excessive shipping & handling. THIS IS ALL EBAY's FAULT.
Driving away loyal ebayer sellers and buyers and a NEW bunch of FRAUD buyers are let in. eBay is SO ANTI-seller it makes us sick.
PLEASE iOffer.com GET bigger, faster.

eBay Google Ads - Seasonal Strategy or Algorithm Fix?   eBay Google Ads - Seasonal Strategy or Algorithm Fix?

by: RWK

Tue Sep 30 11:51:51 2008

Here's a great site that is free to list and is growwwwwing.

You will love it !!! More and more ex-bayers are joining every day .... come join us ... you won't be sorry.

http://www.bonanzle.com/

Your listing will be transferred and so will any listings that you have on Craig's list.

eBay Google Ads - Seasonal Strategy or Algorithm Fix?   eBay Google Ads - Seasonal Strategy or Algorithm Fix?

by: Peter Leeflang/CEO of Leeflang Archives Corporatio

Tue Sep 30 12:03:24 2008

We are also giving Bonanzle a try. It seems a keeper, with high visibility on Google and excellent feeds, which is very unusual.

eBay Google Ads - Seasonal Strategy or Algorithm Fix?   eBay Google Ads - Seasonal Strategy or Algorithm Fix?

by: anon

Mon Oct 6 17:21:08 2008

http://www.forbes.com/home/2008/10/06/ebay-donahoe-whitman-tech-enter-
cz_vb_1006ebay.html

Google
is testing the display of "shopping results" within regular search results that with a single click redirect people to merchants' sites instead of to eBay.



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