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Wed Sept 24 2008 15:34:35

eBay Resurrects Keyword Ad Program for Sellers

By: Ina Steiner

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eBay is resurrecting its keyword advertising program that it had dropped 2 years ago. eBay AdCommerce is a pay-per-click system that allows eBay sellers to advertise their listings and eBay Stores via a text ad on eBay search result pages. The system works like other ad networks, with advertisers bidding on keywords. When shoppers enter keywords into the system, ads from the highest bidders for that particular keyword are shown. However, unlike the old eBay Keywords program, ads will appear at the bottom of the search results pages.

It will be interesting to see how sellers react to the new program. Many have complained that the new eBay search system is bringing back inconsistent results due to the Best Match algorithm. With listing fees always on the top of sellers' minds, some may ask themselves why they must pay more fees for exposure. Others may simply welcome the chance to show up on the search results pages, even for an additional fee - although the ads are displayed near the bottom of the search results page and sellers will be competing with Shopping.com and Yahoo Ads for placement.

eBay will begin a 2-month test of AdCommerce placements with a small group of beta testers in the next few weeks and to be ready to open up the program to all eBay sellers afterwards.

I'll be covering this in tomorrow's AuctionBytes Newsflash newsletter, so comments are welcome.




Comments (13) | Permalink

Readers Comments

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: Doctor Deals

Wed Sep 24 18:17:38 2008

Can’t see any value in paying extra to be at the BOTTOM of search results.

Already our “Raised” search status, 4.9 & 4.8 30-Day DSR, FREE SHIPPING and lots of Recent Sales items are far too often at the bottom of search when they are supposed to show up at the top of Best Match according to eBay.

Why would I pay even more to be at the BOTTOM of the search results page when I get that for only $0.35 now?

Put my relevant targeted ad at the TOP of search instead of Monster or Vonage and you have a value proposition there.

My 2 Cents…(still too much for a BOTTOM of search ad)

DD

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

This user has validated their user name. by: Ming the Merciless

Wed Sep 24 18:58:21 2008

One Flew Over Bozo the Clown's Cuckoo's Nest.

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: o.c.d.collectibles

Wed Sep 24 21:07:16 2008

LMAO!!Another one of Scot's brainiac ideas that he managed to sell to the CEO's. Boy, are they gullible, or what?

The only thing they should be selling is merchandise. I have a feeling there is a slowdown on that, hence the lowest price stock was today at 21.47.

Which sellers will be around to even pay for that kind of advertising? And what happens if the seller loses their rating  and goes below 4.3? Does the advertising end up being a dead space, and ebay gets to keep the money the seller paid, for that ad? OR...

Will the ad sale be rigged so that their platinum and diamond sellers just happen to win those ad words?I have a feeling that is the most likely case..

Ebay is beginning to be so predictable it's getting boring..

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: Gail

Wed Sep 24 21:40:52 2008

Scot who? Wingo?

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: eBuyer Feedback

Wed Sep 24 21:43:23 2008

Google Adwords is set up so that it isn't necessarily the one paying the most that gets their ad on top.  It also must be relevant.  If eBay is smart they will only allow targeted ads to appear from the platinum and diamond power sellers.

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: E-bayer

Wed Sep 24 21:53:54 2008

It's nothing more than another E-bay GIMMICK again.

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: mindelec

Thu Sep 25 02:01:29 2008

to me this just illustrates the disconnect. at a time when seller trust is at an all time low they come up with a program where i have to trust them to accurately report the number of clicks if my ad shows up.

plus i can't remember the last time i saw the bottom of an ebay page. i usually stop at the "listings from international sellers". poor real estate and requires me to give them an open checkbook.

i'll pass.

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: Keith

Thu Sep 25 07:30:54 2008

Ahhhhhh what a wonderful idea!!!!  Spend more money to make less money.......

Garbage in, Garbage out!

Way to go Donahoe!!!!!!

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: Brad Traynham

Thu Sep 25 08:01:24 2008

Wow, what are they thinking of at eBay?  
Fee's Fee's Fee's...  If they are not careful they will loose there lead over the competition with all these fees.

Good news though, There's competition for AdCommerce, and it's free!  At least with the off site promotion of it.  MyBayAds.com  

-Brad

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: Gail

Thu Sep 25 11:27:29 2008

Pay per click was useless for the few months I used it back when and with the mess ebay is in, I certainly wouldn't think of using it now. We pay significant fees already and have for years. We should be getting something more for it than a kick in the seat of the pants. Ads at the bottom of the page! Why would anyone pay for that?

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: Watch Them Fall

Thu Sep 25 16:23:47 2008

If their freaking search worked properly you wouldn't need to purchase key word ads.

And if they mean Scot Wingo, oh my God--he is the biggest Donahoe/fixed price/eBay cheerleader on the planet.  He so wants eBay to become a fixed price venue because it benefits his company.   He is so incredibly biased on his blog.  Like Donahoe, he is an auction hater.

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: Dan

Fri Sep 26 22:00:04 2008

The only way I would ever consider doing this ad program is if there was a way to measure sales conversions

eBay Resurrects Keyword Ad Program for Sellers   eBay Resurrects Keyword Ad Program for Sellers

by: o.c.d.collectibles

Sat Sep 27 21:41:38 2008

He's an auction hater because he stands to make more money if a fixed listing sits around for some more time while his trash ads pop all over your auction listing. His trash ads come from his other "accounts" that he represents. So he can use you better when you have the 30 day listings, and he's convinced ebay  (Donahoe?)that this is the "latest thing going forward".Idiots.

Studies are now showing that these ads are useless. I could have told them that last year!LOL!



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