|Tue Aug 26 2008 15:18:17|
eBay Boots Affiliates, Some Vow Revenge
By: Ina Steiner
A number of eBay affiliates reported they were kicked out of the program last week, and they were not pleased. Now it seems that some of the people eBay paid handsomely to drive traffic to the site may be inclined to use their skills to do just the opposite.
An angry member of the program wrote on a discussion board, "I have 130,000 blog readers that are going to get an earful of anti Ebay for the next ten years or so this is my new pet project."
Another replied, "Me too. I will stay glued to this board to see what crap they have to say. I am a very experience blogger myself with 95000 readers and growing. I am prepared to do some damage if need be."
eBay brought the affiliate program in-house on April 1, 2008, renaming it the eBay Partner Network. On August 1st, eBay announced its intention to move to a "Value Based Pricing" system later in the year.
"Sometime in Q4 (and before we migrate existing publishers to the new system), publishers will be given quality rating data at the campaign level, but will continue receive compensation based upon the old pricing structure." (Link.)
One affiliate said he believed eBay was removing affiliates that competed with eBay on search results. "I have been able to optimize my pages to rank in 1st thru 9th position most of the time ahead of eBay on organic searches. So, like paid searches eBay does not want to pay us on traffic they believe they can get themselves."
An eBay moderator posted a thread and explained that the actions were part of eBay's continued effort to focus on delivering the highest quality buyer traffic to eBay via affiliate marketing. "... in addition to earnings per click metrics (EPC), we look at a variety of metrics to see how users are behaving when they come to eBay.com - how engaged they are with our site, and whether the affiliate link clicks lead to incremental buying activity. As we've done this, we have seen a big discrepancy in how interested and active the traffic is that comes to eBay from different sources."