|Tue June 24 2008 09:50:07|
eBay Holds Invitation-Only Limited Free-Listing Sale
By: Ina Steiner
eBay is apparently holding an invitation-only listing promotion as part of a test. Usually the company announces such promotions on its announcement board, but a page on the eBay website shows a promotion sent only to certain users.
The "List 5 on us" promotion runs June 23-30 and is good for the first five listings during promotion period. Messaging on the page declares, "We're rewarding great buyers who are also great sellers."
There's no limitation with regards to starting price, which may motivate eligible users to list higher-priced items.
This promotion is available only to invited eBay sellers. According to the promotion description page, those who are part of the test will have received an email and a Message Center message. Eligible users will see a credit on their account by mid-August 2008.
The AuctionBytes reader who sent me the link is cynical about eBay's motivation in running the promotion. "The discount as stated is not an immediate reduction, but rather a credit which will be applied after the end of the second quarter," he writes. "Bottom line is that eBay appears to need a listing sale to increase listing numbers and revenue numbers to close out the Q2 reports. The discounts will artificially inflate Q2 revenue numbers and allow eBay to take the revenue reduction in the Q3 revenue numbers when they issue credits in August."