|Mon June 9 2008 20:31:21|
IMA Educates Buyers on eBay's New Feedback
By: Ina Steiner
The Internet Merchants Association (IMA) has launched a website "designed to provide eBay buyers with an accurate description and explanation of the changes to the feedback and DSR system, so that they are appropriately educated prior to leaving a seller feedback."
The IMA is recommending sellers include the website URL on all communications with buyers, including emails, packing slips and invoices.
Steven Grossberg, President of IMA stated "eBay has not done an effective and thorough job of informing buyers of the impact of leaving DSRs. The negative impact of buyers leaving 4's for a seller can be significant, even though the eBay site makes it look like a 4 is a pretty good rating. We felt that this was an important message to deliver to eBay buyers. We're simply educating the community on the truth about DSR's."
I'd like to know what readers think of this initiative and whether you'll be using the IMA resource to educate your buyers.