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Tue Apr 22 2008 14:50:46

Google Checkout Employs 'Eco' Viral Marketing

By: Ina Steiner

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Google is trying to increase usage of Google Checkout by encouraging donations to environmental non-profits. The hook is to get friends and family involved and to let donors see how their contributions grow. Here's how it works:

Starting today, you can use Google Checkout to make a contribution to an environmental non-profit on behalf of friends and family. Your donation will be indicated as a marker (using your zip or postal code) on a personal view of Google Maps. If the people you donated on behalf of follow your example and donate, they will be added to your map as well. And when your friends donate on behalf of others, their donations will also appear on your map, so you can see how your generosity grows.

The campaign kicked off on April 22, Earth Day.

While encouraging donations, Google also gets to introduce its Google Checkout payment service to users who might not otherwise join. Once consumers register, it would seem logical they'd be more willing to use the payment service to shop online in the future.

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Perminate Link for Google Checkout Employs 'Eco' Viral Marketing   Google Checkout Employs 'Eco' Viral Marketing

by: Henrietta

Wed Apr 23 17:42:35 2008

ANYthing which shakes the eBay/Paypal stranglehold on online payments is a good thing.

I have removed all funds from my Paypal Money Market account following their recent changes to the User Agreement. You can read why on my blog

As a buyer I have found Google Checkout quick, smooth & easy.

Integration on my website shopping cart is not so easy because of deliberate programming in the Paypal API designed to make it hard to use another merchant account.

For alternative venues to eBay, eCrater is the easiest to set up GC, but you can use GC on any site, (even if not set up to accommodate it) by emailing buyer invoices direct from GC dashboard.

GC saves 33% in fees over PP. This is a substantial savings for merchants of any size.

Promoting their service and increasing ecological awareness at the same time is a brilliant marketing strategy. It  highlights the dichotomy between Google management and the reactive 'disruptive innovation' technique favored by eBay.

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