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Thu Feb 14 2008 18:15:58

Profile of eBay's 'Best Match Search' Inventor

By: Ina Steiner

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Raghav Gupta, Principal Research Scientist at eBay Research Labs, has published a tool for sellers to help them optimize their titles. Not sure how effective it is, maybe some readers can play around with their own inventory and see if it seems useful.

The reader who sent me the link said it's a tool for optimizing titles for Best Match, though I'm not sure this tool does take Best Match into account per se, rather, it seems to focus on keywords.

It's interesting to read Raghav Gupta's profile, as he is the one who invented and built eBay's Relevance Search algorithm, aka "Best Match."

 




Comments (15) | Permalink

Readers Comments

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: John

Thu Feb 14 19:23:48 2008

In his profile, he says, and I quote:

''In most of commerce, whether online or offline, there is usually a visible distinction between buyers and sellers. But on eBay there is a huge intersection between the two groups, and the complexity this interaction generates can easily be compared to some of nature's greatest mysteries. Consequently, I believe it is simply not possible to computationally model all of eBay activity, as it would require the sum of human knowledge, updated right up to the current second. We can only make approximations...but herein lies the paradox.

If you make a perceivably positive change to the system based upon previous data-analysis, can you be absolutely sure you won't cause an opposite reaction?''

Maybe this guy ''gets it'', unfortunately all management ''gets'' is HOW MUCH MONEY THEY CAN MAKE OUT OF IT. Which is why sellers are constantly screwed over.

As for the ''tool'' for search... Yawn.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Justonceonline

Fri Feb 15 00:00:15 2008

Hi Ina,  I tried the little tool.  Not bad...I'll use it when Best Match starts.  It is a good thing to check if I'm listing something I am not quite sure about, a spendy item, or to check my work.  It does offer some good suggestions and the rankings are helpful.  I'm pretty good at writing titles, but after putting three or four of my most important ones in the tools, I see where I can tweak them to enhance my hits.....thanks....Franci

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: pretties

Fri Feb 15 08:44:05 2008

So...This is the dude that came up with 'Best Match'?

Give him a fish...Best Match stinks. :(

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Laura

Fri Feb 15 12:31:37 2008

I tested the tool with a couple of items and found it very useful in selecting keywords.

Thanks to the reader who took the time to share this information!



Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Gail

Fri Feb 15 18:18:59 2008

The BayEstimator tool looks like it will help me remove useless words from my titles.  I will undoubtedly use it if I ever list on eBay again.

Origami definitely suits this man with his precision.  I wonder if he sees everything in the world as an intricate algorithm.  He certainly has a gift.

(No one person should be that smart!)

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Tony P.

Fri Feb 15 19:03:48 2008

It's obvious from Raghav's comments that he does understand the more 'common sense' approaches to ebay's search engine quest.

Unfortunately, I have to view him as the Robert Oppenheimer of ebay. I truly don't mean that in a malicious manner, but It is, what IT is. I'd imagine he isn't happy with ebay's use of his creation, either.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Gosquo

Sat Feb 16 19:21:13 2008

Somewhat useful. Time consuming. Many of the keywords are way out from the listing description.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: wes

Tue May 6 14:53:20 2008

This guy is a moron!  Can't believe ebay actually believed him that it was a good idea.  It has ruined my business.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: jeanna

Fri Jul 11 08:46:22 2008

Ebay pushes PORN!
If you do a search on ebay for website, the first sites that come have the word ADULT in them.  Ebay must think we all want porn! Great Job ebay best match.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Tommaso

Sat Jul 12 10:07:53 2008

Someone should tell him that his Best Match Search doesn't work. I'm sorry but not everything can be changed into a mathematical teorema. It has ruined my business.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: liptonbrisk

Tue Jul 15 19:20:36 2008

This guy is a douche. Best Match is the single worst thing ever implemented on eBay. It'll be constantly subject to abuse and manipulation as sellers try and circumvent it to yield the best appearance in item searches. You can't convert search terms to a points value system. I'm sure it looked great on paper.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

This user has validated their user name. by: Ming the Merciless

Tue Jul 15 23:41:03 2008

Best Match will do down history right next to the Edsel, New Coke, Enron, and Bear Stearns.

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Sarah Lyle

Thu Dec 18 12:55:32 2008

I agree, it is a disaster for Joe Schmo.  Seems to be great though for the big boys who flog thousands of products a week, but its no longer for the individual auction seller.  What a shame. Its like the big shopping mall taking over the corner store and driving it to the wall.  Which is probably the whole purpose of the algorithm!

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: Grizz
Web Site

Fri Jul 30 20:05:10 2010

Interesting. Here's another FREE tool that really helps sellers. Check out Seller Central forums and you'll see it's had quite a few positive results.

More imporantly, it's quick-easy-and effective!

www.AuctionTrafficDriver.com

Profile of eBay's 'Best Match Search' Inventor   Profile of eBay's 'Best Match Search' Inventor

by: jennifer

Sat Oct 23 12:27:51 2010

wow...remind me to NOT thank Raghav Gupta...hope you could sleep at night knowing you took food out of the mouths of eBay sellers and closed up businesses.  This guy should be fired along with John DonaHOE! LMAO



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