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Wed June 13 2007 14:48:20

eBay Pulls Google Ads, Fight Getting Nasty

By: Ina Steiner

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We reported early this morning that eBay and Google are duking it out over eBay continuing to ban Google Checkout. Today, reporter Juan Carlos Perez (IDG News Service) confirmed the report from ComparsionEngines.com that eBay has pulled its paid-search ads from Google in the US: "Durzy said the decision to "reallocate" the Google ad budget elsewhere isn't tied to the Checkout protest party, but he acknowledged that the Google event hasn't gone down well inside of eBay."

Hani Durzy is of course referring to the Google "Let Freedom Ring" party in Boston on Thursday evening.

We'll keep you posted live from Boston! Hopefully no one will be swimming in the harbor.




Comments (6) | Permalink

Readers Comments

eBay Pulls Google Ads, Fight Getting Nasty   eBay Pulls Google Ads, Fight Getting Nasty

by: Ina Steiner

Wed Jun 13 14:49:41 2007

Possibly a good time for sellers to check out Google AdWord rates?

eBay Pulls Google Ads, Fight Getting Nasty   eBay Pulls Google Ads, Fight Getting Nasty

by: dimesy

Wed Jun 13 16:09:18 2007

Speaking of timing, wouldn’t it have been wiser for eBay to wait until after its convention to pull its google ads?

By conducting its “experiment” now, it’s gifted google with even more publicity about its ‘Freedom’ party and Checkout service, diverting attention away from eBay’s own event.  

After all, it’s a lot more entertaining to read about a juicy corporate catfight than it is to learn about yet another multi-channel marketing thang.

eBay Pulls Google Ads, Fight Getting Nasty   eBay Pulls Google Ads, Fight Getting Nasty

by: ccharned

Wed Jun 13 16:17:16 2007

Goog might take a temporary hit from eBay ads being pulled, but just a blip on the radar in the long run.  If anything, I think this eBay action would make Goog _more_ determined about their shopping cart and (hopefully!) a great shopping venue.  eBay will just re-allocate its ad budget to Yahoo!, where they've got their foot firmly planted in the door.  

eBay Pulls Google Ads, Fight Getting Nasty   eBay Pulls Google Ads, Fight Getting Nasty

by: gamegiants

Wed Jun 13 18:37:01 2007

Looks like Google caved..... Check the link for the party again.

Or do you think we will see Google Checkout on ebay soon?

eBay Pulls Google Ads, Fight Getting Nasty   eBay Pulls Google Ads, Fight Getting Nasty

by: firemeg

Thu Jun 14 01:08:12 2007

http://www.firemeg.com/survey/public/survey.php?name=adwordpoll
>Google
vs. eBay?

What is eBay thinking?  Just because you think you are a big #$@% doesn't mean that you are.  Looks like they are starting to do the proverbial "writing checks their body can't cash" thing.

This moves makes affiliates happy.  Also webstore owners like me, who have website URL's that eBay bid the exact URL keyword up so high that I wouldn't even want to pay for a click if someone typed my website address into a Google search.

eBay Pulls Google Ads, Fight Getting Nasty   eBay Pulls Google Ads, Fight Getting Nasty

by: Randy Smythe

Thu Jun 14 04:33:43 2007

Wow, a lot can happen while you are stuck in a plane all day.

If eBay pulled their ads that is a huge bit of leverage over Google to play nice.

Why can't we all just get a long?



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