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Thu May 31 2007 16:08:22

eBay's StumbleUpon Acquisition Part of 'Finding' Strategy

By: Ina Steiner

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As part of its effort to improve the buying experience, eBay is keying in on what it calls "finding." eBay wants shoppers to be able to easily find what they are looking for on the site. It looks like eBay may be taking a major step toward a new "finding" experience for buyers in July, when it is moving its Australian site to a new platform.

eBay announced yesterday it acquired StumbleUpon, which is described as giving people a new way to discover relevant and entertaining content based on personal preferences and community recommendations. Sounds like "finding" to me.

Bear Stearns Analyst Bob Peck thinks there is meaningful synergistic value for eBay in the StumbleUpon aquisition:
1) it could strengthen eBay's product recommendation capacity; 2) enhance community-based surfing/buying experience on eBay marketplace and 3) improve the existing eBay toolbar application.

I blogged in January about whether eBay might be looking to fill in some blanks in their portfolio - specifically, "finding" and "entertainment" - based on a vendor's blog post. It's a lot easier to see where "finding" fits into the eBay marketplaces. How entertainment fits is a little harder to imagine - any ideas?




Comments (4) | Permalink

Readers Comments

eBay's StumbleUpon Acquisition Part of 'Finding' Strategy   eBay's StumbleUpon Acquisition Part of 'Finding' Strategy

by: daniel rueda

Thu May 31 18:54:01 2007

Stumbleupon.com is a terrible domain name.  They would be better off changing the name and utilizing the social software apps.  When you stumble upon something means ''finding'' by ''accident''. Mylocator.com has been perfecting a ''finding'' strategy for 8 years now.  The Founder is the pioneer of vertical locator cluster technology.  All these major companies need a true network that is vertical, location based, keyphrase; a family of strategic vertical locator properties.  MyLocator is that platform with over 1000 vertical locator channels.  Entertainment can be Ebays next thing if they acquire or create entertaining ''FindingEngines''. Right now natural results are over(circa 1999), premium location is everything. 65 million domains and only about 30-50 thousand are any good.  (Commonsense, top level, keyphrase, strategic, location based, vertical channels)

Search is Dead, Location is Everything.

eBay's StumbleUpon Acquisition Part of 'Finding' Strategy   eBay's StumbleUpon Acquisition Part of 'Finding' Strategy

by: Ina Steiner

Thu May 31 22:54:05 2007

It was funny after writing this blog post to tune in to eBay's Town Hall Meeting. They started off with a whole segment on "finding."

eBay answered the question of why eBay calls what everyone calls searching, finding. :)

eBay's StumbleUpon Acquisition Part of 'Finding' Strategy   eBay's StumbleUpon Acquisition Part of 'Finding' Strategy

by: iva

Fri Jun 1 19:36:42 2007

stumbleupon.com is pretty cool with lots of users, the trouble is, how will people be able to recommend items? auctions end in days, links change

eBay's StumbleUpon Acquisition Part of 'Finding' Strategy   eBay's StumbleUpon Acquisition Part of 'Finding' Strategy

by: Okay ...

Sat Jun 2 19:56:33 2007

Readers beware -- Mr. Rueda is pumping his own company. Imagine bashing one company to prop up his own. Now *that's* so very 1999 ...



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