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Thu Mar 22 2007 10:51:18

PayPal Survey Outlines Possible New Features

By: Ina Steiner

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An AuctionBytes reader forwarded me a survey they received about features PayPal is considering implementing. (The loyalty program and coupon features look like something already available from MyStoreRewards.com, an eBay developer.) I'm curious if these are really on the top of the list of features wanted by PayPal users. What's on your wish list? (Mine: printer-friendly reports without having to export them, and archiving data for longer periods.) Here's the survey intro sent to me:

Below are customer payment system features that PayPal could potentially offer to merchants in the future. Please review each feature carefully as the next set of questions you will be asked will be about these potential features.

PayPal Buyer Warranty: This feature will enable buyers to purchase additional warranty protection on qualifying items purchased from you through the PayPal checkout process. PayPal will be responsible for managing all warranty processes and fulfillment obligations.

PayPal Buyer Loyalty Program: This feature will enable merchants to offer a loyalty program to customers who pay with PayPal. For example, a merchant will be able to define their own loyalty programs such as "$10 off next purchase, free shipping for orders over $100, or 50% off third purchase". PayPal will manage and track customers repeat purchases in the form of points and/or discounts, which could be applied to a customer's next purchase on the merchant's site.

PayPal Customized Coupons and Discounts: Merchants will be able to create promotional campaigns (such as $10 off coupons, free shipping for certain orders etc) on the PayPal system. This feature will enable merchants to offer coupons and targeted offers to individual customers who use PayPal. During checkout, the customer can submit the coupon or offer and PayPal will apply the discount to the cost of the item.

PayPal Track Online Marketing Effectiveness: Merchants will have the ability to track sales resulting from specific online marketing campaigns (for example, campaigns conducted with Google Adwords, Yahoo Search Marketing, banner ads, email campaigns, promo-coded links, etc.). This will enable merchants to quantify the value of investing in online marketing or their return on advertising expenditures for transactions processed through PayPal.

PayPal Invoicing: PayPal will expand current invoicing functionality to include: the ability to customize the look & feel of PayPal invoices, integration with third party software such as QuickBooks, and the ability to import or export data files. PayPal will also provide the ability to organize invoices using a folder structure and automatically update and send invoices.

PayPal Business-to-Business Payments: Merchants will be able to electronically send payments to or request payments from business partners and suppliers through PayPal. Within the PayPal account settings a Merchant will be able to centrally manage:

* Multi-user access and permissions (such as granting complete functionality vs. read-only access

* Delivery format (such as email or paper)
 
* Payment rules for sending and requesting payment from their business partners and/or suppliers (such as automatically paying bills that are less then a certain amount or sending invoices and reminders)

PayPal Business Line of Credit: Merchants can access a business line of credit from PayPal to purchase inventory, cover unexpected expenses, etc. at a fair market value.
 




Comments (10) | Permalink

Readers Comments

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: Ben

Fri Mar 23 08:01:17 2007

Personally I would not want to see ANY of these things implemented.

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: Red

Fri Mar 23 09:27:32 2007

All I want from paypal is to be able to download to excel a large section of data (say a tax year) of payments etc. Currently to get the filtered data 'Payments received' I have do download month by month - and then the format is kinda bad anyway!

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: philip

Fri Mar 23 10:32:14 2007

Some of what is suggested would be of interest i.e. print friendly reports, Quicken MS Money compatible dowloads, the warranty.

A lot of the loyalty stuff and the merchant specific marketing campaigns are not of interest.  Maybe the merchant is interested but then he is not the buyer he is the seller and should be looked at by Paypal differently, which I assume they do.

Business to Business yes I can see this.

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: philip

Fri Mar 23 10:33:04 2007

Some of what is suggested would be of interest i.e. print friendly reports, Quicken MS Money compatible dowloads, the warranty.

A lot of the loyalty stuff and the merchant specific marketing campaigns are not of interest.  Maybe the merchant is interested but then he is not the buyer he is the seller and should be looked at by Paypal differently, which I assume they do.

Business to Business yes I can see this.

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: Terry Retter

Fri Mar 23 12:31:04 2007

There are areas of focus: merchant and buyer.

The merchant features identifies would be beneficial especially those that improve the assessment of marketing and advertising programs.  Some other features that were not mentioned would include automated settlement of invoices and purchase order with the possibility of clearing payments (us on us) with the family of PayPal (and Quickbooks) users with a weekly/monthly net settlement with the banks thereby reducing the cost of payments substantially.  PayPal could also lobby for standard data/message formats (XML based) to ease the integration with existing financial applications of larger merchants.

On the user side better interfaces to desktop applications (Intuit/MS/other) such that cut and past or importing task are minimized.  Alerts on merchant misbehavior or fraud along with freezing transactions in process with these merchants. Extension of capabilities to include point-of-sale use, person to person use, and integration with other cashless payment systems (gift cards, cash load cards, etc.)

PayPal can grow as a niche player in the on-line space or become a significant leader in the changing payments world.

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: E.P

Fri Mar 23 15:33:19 2007

Great! I would like all the service features implemented.
Thanks for all the efforts.
EP

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: Chairman

Sat Mar 24 15:16:38 2007

I could see the use of coupon system as well as discounts programs for my Slavic Books Biz.

Codes can be put into blogs and rewards offered ,I can see a value in this combined with my other non-paypal promotions

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: Dunno

Thu Mar 29 10:14:12 2007

The ability to track all of a merchant's online ad spending would be very beneficial, especially to eBay.  Gee, how fantastic to know all those intimate details about Google's business, eh?  Where are Adwords most effective, and where do they need improvement - a potential opportunity for eBay where Google is weak.  And if anyone comes up with something new that people start using to advertise their online businesses on or off eBay, eBay will be monitoring everything and can buy up the company before they become serious competition.  Or just copy their already-proven business model.  Or refocus eBay's attention on markets they hadn't thought much about.

All of the pay-for-traffic sites already have ways to track their performance - a requirement if they expect customers to use their service.  Letting PayBay track all of this data is not only redundant, it seems like a bad idea to me unless you want the 800lb gorilla to tighten its grip even further.

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: ozkan

Wed Apr 4 13:06:25 2007

.c

PayPal Survey Outlines Possible New Features   PayPal Survey Outlines Possible New Features

by: newfan

Tue May 29 12:04:29 2007

All I want as a buyer is for PayPal to stop interfering with and reversing all of my credit card transactions or force me into giving up more personal information than I would give to any offline seller just to buy something. You sellers who insist on PayPal only are not helping those of us who would rather send you a safe and secure US Postal Service money order for our purchases.



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