|Thu Mar 22 2007 10:51:18|
PayPal Survey Outlines Possible New Features
By: Ina Steiner
An AuctionBytes reader forwarded me a survey they received about features PayPal is considering implementing. (The loyalty program and coupon features look like something already available from MyStoreRewards.com, an eBay developer.) I'm curious if these are really on the top of the list of features wanted by PayPal users. What's on your wish list? (Mine: printer-friendly reports without having to export them, and archiving data for longer periods.) Here's the survey intro sent to me:
Below are customer payment system features that PayPal could potentially offer to merchants in the future. Please review each feature carefully as the next set of questions you will be asked will be about these potential features.
PayPal Buyer Warranty: This feature will enable buyers to purchase additional warranty protection on qualifying items purchased from you through the PayPal checkout process. PayPal will be responsible for managing all warranty processes and fulfillment obligations.
PayPal Buyer Loyalty Program: This feature will enable merchants to offer a loyalty program to customers who pay with PayPal. For example, a merchant will be able to define their own loyalty programs such as "$10 off next purchase, free shipping for orders over $100, or 50% off third purchase". PayPal will manage and track customers repeat purchases in the form of points and/or discounts, which could be applied to a customer's next purchase on the merchant's site.
PayPal Customized Coupons and Discounts: Merchants will be able to create promotional campaigns (such as $10 off coupons, free shipping for certain orders etc) on the PayPal system. This feature will enable merchants to offer coupons and targeted offers to individual customers who use PayPal. During checkout, the customer can submit the coupon or offer and PayPal will apply the discount to the cost of the item.
PayPal Track Online Marketing Effectiveness: Merchants will have the ability to track sales resulting from specific online marketing campaigns (for example, campaigns conducted with Google Adwords, Yahoo Search Marketing, banner ads, email campaigns, promo-coded links, etc.). This will enable merchants to quantify the value of investing in online marketing or their return on advertising expenditures for transactions processed through PayPal.
PayPal Invoicing: PayPal will expand current invoicing functionality to include: the ability to customize the look & feel of PayPal invoices, integration with third party software such as QuickBooks, and the ability to import or export data files. PayPal will also provide the ability to organize invoices using a folder structure and automatically update and send invoices.
PayPal Business-to-Business Payments: Merchants will be able to electronically send payments to or request payments from business partners and suppliers through PayPal. Within the PayPal account settings a Merchant will be able to centrally manage:
* Multi-user access and permissions (such as granting complete functionality vs. read-only access
* Delivery format (such as email or paper)
* Payment rules for sending and requesting payment from their business partners and/or suppliers (such as automatically paying bills that are less then a certain amount or sending invoices and reminders)
PayPal Business Line of Credit: Merchants can access a business line of credit from PayPal to purchase inventory, cover unexpected expenses, etc. at a fair market value.