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Thu Nov 15 2007 08:07:15

More Signs of eBay Dance: Best Match Sort

By: Ina Steiner

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More indications that eBay will roll out "Best Match" as the default sort order on search results: the UK site is testing it in 2 categories. eBay UK told users today that results would be sorted by Best Match by default in two categories: Baby and Tickets & Travel. It also said the Jewellery & Watches category would be sorted by category. According to Tamebay, eBay is already testing Best Match as default sort in France.

This kind of test results in bad usability for site visitors. Currently eBay shoppers know that results are always sorted by Time Ending Soonest as the default. It will be very confusing for buyers to see some searches sorted one way, and other searches sorted another way. It may even take them a little while to notice, which may be upsetting to shoppers once they realize it.

For sellers, there are other reasons to be concerned as I outlined in this important discussion over the summer (the "eBay Dance" editorial).

Best Match takes into account PowerSeller status and "seller quality" in addition to relevance, as defined by eBay - including historical buying behavior. Small sellers say the Best Match sort puts their listings at a disadvantage to large PowerSellers. And sellers of all sizes are upset at eBay's plans to use DSR feedback ratings, which are left anonymously by buyers, as part of the sort criteria.

The eBay Dance is coming, and you can't sit this one out, even if you don't like the tune.




Comments (1) | Permalink

Readers Comments

More Signs of eBay Dance: Best Match Sort   More Signs of eBay Dance: Best Match Sort

by: Mr. Blue

Tue Nov 20 22:13:00 2007

Very scary...that's all you can say about it.  When your item can possibly NEVER get seen, even on the last day it's closing...scary for paying sellers.  



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