|Tue Nov 6 2007 14:44:06|
eBay Makes Yahoo Ads Look Like Listings
By: Ina Steiner
In searching eBay last night, I noticed the "Sponsored Links" ads at the bottom of search results looked like listings. They now include a photo and the price of the item, and more detailed titles and descriptions of the item! The formatting also blends more into the page instead of being differentiated as ad space. Here are two images of the eBay Sponsored Links served up by Yahoo on eBay.com. The first is how the ads appeared in September. The second is how they appeared yesterday.
Note 11/9/07: Slackersam wrote a comment that these new-format ads are served up by Shopping.com, a comparison-shopping service owned by eBay, not by Yahoo. This is unconfirmed, but makes sense.