When companies first approached us describing their services for putting video into eBay listings, we were skeptical. Sure, for products like cars, it might make sense to take the time to produce a video and insert it in your listing. But it didn't make as much sense for other items. Fast-forward a few years later to the age of YouTube, and the concept of video and ecommerce makes more sense.
People are much more comfortable with the video format, and many can produce a short clip using their video-enabled cell phones. It's easy to upload videos to YouTube - you don't have to store them on your own server - and you can insert the videos anywhere (even on blogs).
We profiled BigPlush.com in February in the Critique My site feature. Mike, the owner of BigPlush.com, had used video to sell a used Endless Pool for $13,800, which was $5,300 more than the previous highest price for the item in similar condition. So he started using video in his listings for his enormous stuffed animals.
Our friend Gary Sohmers is no stranger to the camera - he's a popular appraiser on the Antiques Roadshow program - and he now uses video to showcase his items. He set up an account at YouTube, which anyone can do, and uploads videos. He can then show those videos on any site he likes. Right now he has videos showing off some items that will be sold at an upcoming Skinner auction in Boston. You can see his videos on YouTube and on his own website.
Let me know if you are using video to help you sell online and the lessons you've learned - leave a comment below.
PS: Be aware of marketplace policies on using video, such as eBay's latest restrictions.