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Thu Jan 4 2007 08:39:45

Google Checkout Runs New Promotion

By: Ina Steiner

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Max Leisten of ChannelAdvisor reported yesterday that Google is running a new promotion this week to give first-time Google Checkout buyers a $10 bonus toward their first order of $10 or more (before shipping and tax). Max said the new promotion will run through February 15.

A similar promotion over the holidays seemed to have been a success for merchants who were able to offer customers the discount, and is a powerful incentive for sellers to sign up for Checkout. As of yet, not announcement on the "Official Google Checkout Blog."

Meanwhile, Bear, Stearns & Co. Inc. said in a January 4th research note that Google Checkout  hasn't reached critical mass yet (no surprise there). The Wall Street firm held a conference call featuring Dana Todd, President and Kevin Lee, Board of Directors of SEMPO (The Search Engine Marketers Professional Organization):

"There appears to have been an increase in the click-thru rates for ads with a Google Checkout badge, but the speakers do not believe that Checkout has gained critical mass on the consumer side. The fact that the Google Checkout badge increases click-thru rates raises an interesting question about the impact of including other graphics on the creative."




Comments (2) | Permalink

Readers Comments

Google Checkout Runs New Promotion   Google Checkout Runs New Promotion

by: tekgems

Fri Jan 5 14:08:27 2007

Hi Ina - do you think we should put up promotions on our web store? Have you heard from other sellers if this promo works?

Google Checkout Runs New Promotion   Google Checkout Runs New Promotion

by: Ina Steiner

Tue Jan 9 10:03:54 2007

I heard the promotion was a great success for Best Buy over the holidays. They heavily marketed the promotion, and word-of-mouth helped. I haven't heard other reports. But if you offer your customers $10 off, that sounds like a powerful incentive!

Checkout Google's testimonial page (http://checkout.google.com/seller/quotes.html).



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