In May, eBay announced a "multi-year strategic partnership" with Yahoo, and this week, it announced a "multi-year agreement" with Google. eBay appears to be taking advantage of each company's strengths - Yahoo has strong ecommerce offerings, and Google is strong in advertising.
Through these two agreements, eBay has gotten Yahoo to make PayPal its exclusive third-party provider of its online wallet and deeply integrate PayPal on the Yahoo site. PayPal will be integrated and promoted as Yaho's payment solution to its merchants and publishers (including Yahoo Stores).
eBya has also gotten Google to try and monetize its Skype service with Click to Call advertising.
However, it appears that eBay sellers are not getting anything out of these deals, and in fact, they will find themselves competing with off-eBay merchants. This is due to Yahoo Search Marketing ads appearing on eBay.com search results pages, and Google AdWords ads appearing on eBay international search results pages.
With the Yahoo partnership, eBay listings were to be optimized on Yahoo search results. But I don't see anywhere in the Google announcement that eBay listings will get increased exposure on Google search results.
Does anyone see any benefits to eBay sellers coming out of the Google-eBay partnership?