AuctionBytes Blog
Covering auctions, collectibles and marketplace selling.

AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
Fri Aug 25 2006 08:58:25

Yahoo-eBay Merger Looming?

By: Ina Steiner

Sponsored Link

Strategy consultant Sramina Mitra has been blogging about the possible benefits of a Yahoo-eBay merger since September 2005 (she calls it "YahooBAY"). In April of this year, the Wall Street Journal reported that eBay was talking to both Yahoo and Microsoft to determine whether one of them might be a worthy ally against the common threat of Google. Wall Street analysts have also tossed around the idea of eBay as a possible acquisition target.

So the multi-year strategic partnership between eBay and Yahoo announced in May did not a total shock to some industry observers. But the question remains, is the partnership as far as it goes, or is it an "engagement to be married"?

While mere speculation by pundits and analysts at this point, a planned merger could explain some things.

- eBay's willingness to allow Yahoo Search Marketing ads to appear on their search results, which is otherwise hard to believe, since the ads compete directly with eBay sellers' listings.

- Similarly, the phasing out of eBay Keywords ad program announced on August 23 (Yahoo Search Marketing ads are likely to replace those ads).

- So called "brain-drain," including COO Maynard Webb (who was not replaced), and PayPal President Jeff Jordan - this despite the fact Jordan was viewed as heir apparent to eBay CEO Meg Whitman. (Why be a small cog in the YahooBAY machine?)

- eBay's reversal in promoting its Store inventory format and push toward "core." Yahoo already has its own Stores, and it knows the benefits of using ever-changing auction content as contextual advertising space.

- eBay's failure to promote ProStores as a way for Store owners to list inventory that just doesn't make sense on (Though it still may be conflicted about pushing sellers to a multi-channel platform.)

- eBay's push to drive up its stock price through its stock-buyback plan and fee hike (Wall Street loves those fee hikes).

Sramina Mitra said in October, " least 5 different properties that Yahoo has could tremendously leverage eBay: Small Business, Stores, Search, Shopping, and Overture" (link).  Time will tell if her vision of YahooBAY comes true.

Comments (2) | Permalink

Readers Comments

Perminate Link for Yahoo-eBay Merger Looming?   Yahoo-eBay Merger Looming?

This user has validated their user name. by: Ina

Fri Aug 25 14:05:28 2006

To be clear about Maynard Webb and the COO role, eBay said it "had no plans to fill Webb's role" when it announced his retirement. "Corporate technology will be jointly managed by Matt Carey, Chief Technology Officer, eBay Marketplaces, and Scott Thompson, Chief Technology Officer, PayPal." Details at

Perminate Link for Yahoo-eBay Merger Looming?   Yahoo-eBay Merger Looming?

by: ebay forum Girl

Wed Oct 4 00:50:30 2006

It wont happen, Yahoo has their own auctions that suck and are full of scammers, I cant see them giving it up to ebay, they are just waiting for someone else to come up with something better and then they will buy whoever does that.

Login is required to post comments.
To sign in to leave a comment using your AB Verify User Name, fill in the form below. If you have not yet signed up for AB Verify, or if you'd like more information, go to the Registration Page

Login for AB Verify
Be sure and use your email address and password to log in.

 Forgot Your Password?
 Even though you are signed in with the AuctionBytes Blog, you will have to sign in to the EcommerceBytes blog. But you can sign in with your existing AB Verify info.